# Profound alternatives for PR teams, compared on launches, phases and scale

URL: https://www.newsprint.com/alternatives/profound/
Updated: 2026-11-05
First published: 2026-11-05

> The closest Profound alternatives on the map are AirOps, Scrunch AI and Otterly.ai, all in AI visibility like Profound [1]. The map ranks them by disclosed scale, then by dated events. 2 of the 6 alternatives here have a dated agent launch, such as AirOps [2].

## Profound and its alternatives

|  | Category | Core phases | Latest product launch | Scale |
| --- | --- | --- | --- | --- |
| Profound | AI visibility [1] | Discover and Measure [3] | Profound Ads announced in beta (announced, beta). Nov. 5, 2026 [4] | Tier 2, established [3] |
| AirOps | AI visibility [5] | Measure [6] | Prompt tracking on Codex and Claude Code. Nov. 3, 2026 [7] | Tier 2, established [6] |
| Scrunch AI | AI visibility [8] | Measure [9] | Content Generation drafts pages for AI visibility gaps. Nov. 4, 2026 [10] | Tier 2, established [9] |
| Otterly.ai | AI visibility [11] | Discover and Measure [12] | Brand Reports filter by several tags and AI engines at once. Nov. 4, 2026 [13] | Tier 2, established [12] |
| Peec AI | AI visibility [14] | Measure [15] | API and MCP return AI-crawler error actions (v0.41.0) (beta). Nov. 4, 2026 [16] | Tier 2, established [15] |
| Ahrefs Brand Radar | AI visibility [17] | Measure [18] | AI adjusted volume (Brand Radar). Sept. 29, 2026 [19] | Tier 2, established [18] |
| Rankscale | AI visibility [20] | Discover and Measure [21] | Local Results. Oct. 1, 2026 [22] | Tier 2, established [21] |

## The 6 alternatives

Each is in AI visibility on [the PR software map](https://www.newsprint.com/research/pr-software/), ranked by disclosed scale, then by dated events.

### AirOps

- **What it sells.** "Run the strategy that wins AI discovery": AI-search visibility tracking, content agents and, since Sept 2026, a services team that also works third-party placements. [6]
- **Core phases.** Measure. [6]
- **Latest product launch.** Prompt tracking on Codex and Claude Code. Nov. 3, 2026. [7]
- **Scale.** Tier 2, established. $40M Series B led by Greylock, Nov 2025 (vendor blog); 'AirOps has raised $55.5M in funding to-date' and 'has already helped more than a thousand brands' (vendor, Business Wire release 2026-02-03). [6]

[AirOps on the PR software map](https://www.newsprint.com/companies/airops/), [AirOps vs Profound](https://www.newsprint.com/compare/airops-vs-profound/)

### Scrunch AI

- **What it sells.** A Sitecore company since June 2026: AI visibility monitoring plus Agent Pages, which serves AI-optimized versions of a site to AI agents. [9]
- **Core phases.** Measure. [9]
- **Latest product launch.** Content Generation drafts pages for AI visibility gaps. Nov. 4, 2026. [10]
- **Scale.** Tier 2, established. $26M raised; acquired by Sitecore in June 2026, reported at roughly $225M; 'Trusted by 500+ leading brands and agencies' (vendor, about page and Sitecore release, 2026-06-03). [9]

[Scrunch AI on the PR software map](https://www.newsprint.com/companies/scrunch-ai/), [Profound vs Scrunch AI](https://www.newsprint.com/compare/profound-vs-scrunch-ai/)

### Otterly.ai

- **What it sells.** Tracks brand mentions, citations and sentiment in ChatGPT, Google AI Overviews/AI Mode, Perplexity, Copilot, Gemini and Claude. [12]
- **Core phases.** Discover and Measure. [12]
- **Latest product launch.** Brand Reports filter by several tags and AI engines at once. Nov. 4, 2026. [13]
- **Scale.** Tier 2, established. '40,000 marketing professionals using OtterlyAI, as of August 2026'; recognized as a 2025 Gartner Cool Vendor for AI in Marketing (vendor, about page). [12]

[Otterly.ai on the PR software map](https://www.newsprint.com/companies/otterly-ai/), [Otterly.ai vs Profound](https://www.newsprint.com/compare/otterly-ai-vs-profound/)

### Peec AI

- **What it sells.** AI-search analytics: daily tracking of brand visibility, sentiment and cited sources across ChatGPT, Gemini, Perplexity, AI Overviews and more. [15]
- **Core phases.** Measure. [15]
- **Latest product launch.** API and MCP return AI-crawler error actions (v0.41.0) (beta). Nov. 4, 2026. [16]
- **Scale.** Tier 2, established. $29M raised; $10M ARR 16 months after launch (May 2026); '3,000+ marketing teams, brands, and agencies' (vendor claim). [15]

[Peec AI on the PR software map](https://www.newsprint.com/companies/peec-ai/)

### Ahrefs Brand Radar

- **What it sells.** Ahrefs' AI-visibility tracker, sold standalone or as part of the SEO suite; also tracks YouTube, TikTok and Reddit brand mentions. [18]
- **Core phases.** Measure. [18]
- **Latest product launch.** AI adjusted volume (Brand Radar). Sept. 29, 2026. [19]
- **Scale.** Tier 2, established. Module of Ahrefs, 'Proudly bootstrapped' (vendor, about page); 'Used by 3,000+ companies' (vendor, Brand Radar page) and 'Over 50,000 companies choose Ahrefs' (vendor, reviews page, data as of April 24, 2025). [18]

[Ahrefs Brand Radar on the PR software map](https://www.newsprint.com/companies/ahrefs-brand-radar/)

### Rankscale

- **What it sells.** AI-visibility tracking across 17+ engines. Cheap at the entry tier and agency-priced at the top, so "budget tool" fits only the $20 plan. [21]
- **Core phases.** Discover and Measure. [21]
- **Latest product launch.** Local Results. Oct. 1, 2026. [22]
- **Scale.** Tier 2, established. 'Trusted by 1000+ active users' (vendor, home page); team of 13 by Aug 2026 (vendor timeline); no funding disclosed. [21]

[Rankscale on the PR software map](https://www.newsprint.com/companies/rankscale/)

## About Profound

AI-search visibility tracking, now sold as an "AI Marketer" that drafts content, ads and correction outreach for approval. [3]

[Profound on the PR software map](https://www.newsprint.com/companies/profound/)

## Where Profound still wins

### Core in Discover

Profound is built on the Discover phase [3]. Only 2 of the 6 alternatives here are.

### More dated product launches

Profound has 62 dated product launches on the map since May 5, 2025 [3]. That is more than any alternative here; the next most is 31.

### A dated agent launch

The map labels "Profound Ads announced in beta" (announced, beta), dated Nov. 5, 2026, as an agent [4]. Only 2 of the 6 alternatives here have one.

## Questions people ask

### What are the main alternatives to Profound?

On the map, the companies in AI visibility closest to Profound by disclosed scale and dated events are AirOps, Scrunch AI, Otterly.ai, Peec AI, Ahrefs Brand Radar and Rankscale [1].

### Which Profound alternatives have an AI agent?

AirOps and Ahrefs Brand Radar have a dated agent launch on the map. AirOps's latest is "Quill" [2]. Ahrefs Brand Radar's latest is "Ask Ahrefs (formerly Agent B)" [23].

### Which Profound alternatives publish their prices?

AirOps, Scrunch AI, Otterly.ai, Peec AI, Ahrefs Brand Radar and Rankscale publish some prices, as the map records them. AirOps: Solo and Pro free to start, no paid figure published; Enterprise custom; Solo overage $0.025 per task; 14-day trial. [6] Scrunch AI: Core $250/mo (125 prompts, 5 users, 4 LLMs: ChatGPT, Perplexity, Google AI Overviews, Copilot); Enterprise custom (9 LLMs incl. Claude/Gemini/Meta AI/AI Mode/Grok, API, SSO, AXP). [9] Otterly.ai: Lite $29, Standard $189, Premium $489 per month; Enterprise custom; 15% off annually ($25/$160/$422); Claude, AI Mode and Gemini are paid add-ons. [12]

### Is Profound bigger than its alternatives?

The map puts Profound in scale tier 2 [3]. No alternative here sits in a higher tier. AirOps, Scrunch AI, Otterly.ai, Peec AI, Ahrefs Brand Radar and Rankscale share its tier.

## Sources

1. [tryprofound.com](https://www.tryprofound.com/). tryprofound.com. Read 2026-11-04.
2. [Quill](https://finance.yahoo.com/news/airops-launches-quill-ai-agent-130000081.html). Business Wire via Yahoo Finance. Read 2026-10-13.
3. [Profound on the PR software map](https://www.newsprint.com/research/pr-software/#co-profound). Newsprint. Read 2026-11-04.
4. [Profound Ads announced in beta](https://x.com/profound/status/2118393127731970451). Profound on X (Nov 5, 2026). Read 2026-11-05.
5. [airops.com](https://www.airops.com/). airops.com. Read 2026-11-04.
6. [AirOps on the PR software map](https://www.newsprint.com/research/pr-software/#co-airops). Newsprint. Read 2026-11-04.
7. [Citation lifecycle metrics in Insights](https://www.airops.com/changelog). AirOps product changelog. Read 2026-10-19.
8. [scrunch.com](https://scrunch.com/). scrunch.com. Read 2026-11-04.
9. [Scrunch AI on the PR software map](https://www.newsprint.com/research/pr-software/#co-scrunch-ai). Newsprint. Read 2026-11-04.
10. [Content Generation drafts pages for AI visibility gaps](https://scrunch.com/blog/content-generation-find-and-fill-ai-visibility-gaps-with-a-click/). Scrunch blog (Nov 4, 2026). Read 2026-11-05.
11. [otterly.ai](https://otterly.ai/). otterly.ai. Read 2026-11-04.
12. [Otterly.ai on the PR software map](https://www.newsprint.com/research/pr-software/#co-otterly-ai). Newsprint. Read 2026-11-04.
13. [Brand Reports filter by several tags and AI engines at once](https://help.otterly.ai/changelog). Otterly.ai changelog (Nov 4, 2026). Read 2026-11-05.
14. [peec.ai](https://peec.ai/). peec.ai. Read 2026-11-04.
15. [Peec AI on the PR software map](https://www.newsprint.com/research/pr-software/#co-peec-ai). Newsprint. Read 2026-11-04.
16. [API and MCP return AI-crawler error actions (v0.41.0)](https://docs.peec.ai/api/changelog). Peec AI API changelog v0.41.0 (Nov 4, 2026). Read 2026-11-05.
17. [ahrefs.com/brand-radar](https://ahrefs.com/brand-radar). ahrefs.com. Read 2026-11-04.
18. [Ahrefs Brand Radar on the PR software map](https://www.newsprint.com/research/pr-software/#co-ahrefs-brand-radar). Newsprint. Read 2026-11-04.
19. [AI adjusted volume (Brand Radar)](https://ahrefs.com/blog/new-features-july-august-2026/). Ahrefs blog. Read 2026-10-13.
20. [rankscale.ai](https://rankscale.ai/). rankscale.ai. Read 2026-11-04.
21. [Rankscale on the PR software map](https://www.newsprint.com/research/pr-software/#co-rankscale). Newsprint. Read 2026-11-04.
22. [Local Results](https://rankscale.ai/changelog#local-results). Rankscale changelog. Read 2026-10-13.
23. [Prompt-Based AI Overviews and AI Mode Indexes](https://ahrefs.com/blog/new-features-may-2026/). Ahrefs blog. Read 2026-10-13.

## Related

- [AirOps vs Profound for PR teams, compared on launches, phases and scale](https://www.newsprint.com/compare/airops-vs-profound/)
- [Profound vs Scrunch AI for PR teams, compared on launches, phases and scale](https://www.newsprint.com/compare/profound-vs-scrunch-ai/)
- [Otterly.ai vs Profound for PR teams, compared on launches, phases and scale](https://www.newsprint.com/compare/otterly-ai-vs-profound/)
- [The PR software map](https://www.newsprint.com/research/pr-software/)
- [All alternatives](https://www.newsprint.com/alternatives/)