# Ahrefs Brand Radar: new features and launches

URL: https://www.newsprint.com/companies/ahrefs-brand-radar/
Covers: 2010 to Sept. 29, 2026
Updated: 2026-10-28
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Ahrefs Brand Radar: new features and launches", https://www.newsprint.com/companies/ahrefs-brand-radar/, updated 2026-10-28

> We confirmed 20 product launches from Ahrefs Brand Radar since March 2025. The latest, AI adjusted volume (Brand Radar), became available Sept. 29, 2026. We also record 1 new company.

Ahrefs Brand Radar is the AI visibility tracker from Ahrefs, sold alone or as part of the Ahrefs SEO suite. It tracks how AI models such as ChatGPT, Gemini and Perplexity answer buyer questions and which pages they cite. It also tracks brand mentions on YouTube, TikTok and Reddit.

## Facts

- Site: [ahrefs.com](https://ahrefs.com/brand-radar)
- Founded: 2010
- Category: AI visibility
- Status: Active
- Price: Custom prompt packages $50-$250/mo (some included free in paid Ahrefs plans from Lite $129/mo); Brand Radar AI Visibility Index from $199/mo; ChatGPT, Perplexity, Gemini and AI Overviews add-on indexes $199/mo each; an all-models bundle runs about $699/mo (EUR 654/mo on the EU pricing page)

## Every dated launch, newest first

### AI adjusted volume (Brand Radar)

Available Sept. 29, 2026.

AI visibility reports use a per-platform volume: parent keyword Google volume times the platform's estimated usage ratio.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Ahrefs blog](https://ahrefs.com/blog/new-features-july-august-2026/).

Link: https://www.newsprint.com/companies/ahrefs-brand-radar/#launch-R576

### AI appearances in Top Pages

Available Sept. 29, 2026.

Top Pages report shows how many AI responses each page appears in across AI platforms; needs a Brand Radar subscription.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking), [AI-cited sources](https://www.newsprint.com/features/#feature-ai-cited-sources).

Source: [Ahrefs blog](https://ahrefs.com/blog/new-features-july-august-2026/).

Link: https://www.newsprint.com/companies/ahrefs-brand-radar/#launch-R577

### Prompt-Based AI Overviews and AI Mode Indexes

Available May 2026.

Brand Radar tracks how AI responds to full, long-form questions via new indexes for Google AI Overviews and AI Mode.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Ahrefs blog](https://ahrefs.com/blog/new-features-may-2026/).

Link: https://www.newsprint.com/companies/ahrefs-brand-radar/#launch-R372

### Ask Ahrefs (formerly Agent B)

Available May 2026.

Suite-wide embedded AI agent (available on any Ahrefs page, not specific to Brand Radar) that answers questions, summarizes data, compares competitors, and explains metrics by running API queries.

Features: [Chat assistant](https://www.newsprint.com/features/#feature-chat-assistant), [AI agents](https://www.newsprint.com/features/#feature-agents).

Source: [Ahrefs blog](https://ahrefs.com/blog/new-features-may-2026/).

Link: https://www.newsprint.com/companies/ahrefs-brand-radar/#launch-R373

### Generate custom prompts with AI (Brand Radar)

Available April 23, 2026.

Brand Radar generates tracking prompts from a chosen location and focus areas for the user to review and refine.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Ahrefs blog](https://ahrefs.com/blog/new-features-february-march-2026/).

Link: https://www.newsprint.com/companies/ahrefs-brand-radar/#launch-R365

### Fanout queries in Brand Radar AI responses

Available April 23, 2026.

AI responses now show the additional searches models generate behind the scenes.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Ahrefs blog](https://ahrefs.com/blog/new-features-february-march-2026/).

Link: https://www.newsprint.com/companies/ahrefs-brand-radar/#launch-R366

### Grok added to Brand Radar

Announced April 2026.

Ahrefs adds Grok as a trackable AI surface in Brand Radar for both Ahrefs and custom prompts, plus a "found but not cited" citation-gap report.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking), [AI-cited sources](https://www.newsprint.com/features/#feature-ai-cited-sources).

Source: [Ahrefs blog, April 2026 new-features post](https://ahrefs.com/blog/new-features-apr-2026/).

Link: https://www.newsprint.com/companies/ahrefs-brand-radar/#launch-R347

### Custom AI Prompt Tracking

Available Jan. 20, 2026.

Lets teams track specific custom prompts (beyond Brand Radar's native index) to gauge brand visibility in AI answers.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Business Wire (via Yahoo Finance)](https://finance.yahoo.com/news/ahrefs-launches-custom-ai-prompt-051600618.html).

Link: https://www.newsprint.com/companies/ahrefs-brand-radar/#launch-R292

### TikTok and Reddit-in-SERP tracking in Brand Radar

Available Dec. 19, 2025. In beta.

Brand Radar added indexes for TikTok mentions and for how visible a brand is in Reddit results shown in Google Search.

Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring).

Source: [Ahrefs blog (Product announcement)](https://ahrefs.com/blog/product-announcement-ahrefs-adds-youtube-and-reddit-tracking-to-brand-radar/).

Link: https://www.newsprint.com/companies/ahrefs-brand-radar/#launch-N063

### Ahrefs MCP server (remote)

Available Nov. 12, 2025.

Hosted MCP server lets ChatGPT, Claude or Copilot pull live Ahrefs data without opening the interface.

Features: [MCP servers and connectors](https://www.newsprint.com/features/#feature-mcp-and-connectors), [MCP server](https://www.newsprint.com/features/#feature-mcp-server).

[In the skills library](https://www.newsprint.com/skills/#launch-R253).

Source: [Ahrefs blog](https://ahrefs.com/blog/new-features-oct-2025/).

Link: https://www.newsprint.com/companies/ahrefs-brand-radar/#launch-R253

### YouTube tracking in Brand Radar (Video visibility)

Available November 2025. In beta.

Brand Radar added an index of where a brand appears in YouTube videos, scanning titles, descriptions and transcripts.

Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring).

Source: [Ahrefs blog (New features, November 2025)](https://ahrefs.com/blog/new-features-nov-2025/).

Link: https://www.newsprint.com/companies/ahrefs-brand-radar/#launch-N062

### Brand Radar Entities

Available September 2025.

Groups multiple brand-name variations (typos, alternate phrasings) into one tracked entity for AI-mention monitoring.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Ahrefs blog](https://ahrefs.com/blog/new-features-sep-2025/).

Link: https://www.newsprint.com/companies/ahrefs-brand-radar/#launch-R210

### Brand Radar Topics Report

Available September 2025.

Groups Brand Radar AI-visibility queries by parent topic to surface new brand-visibility angles.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Ahrefs blog](https://ahrefs.com/blog/new-features-sep-2025/).

Link: https://www.newsprint.com/companies/ahrefs-brand-radar/#launch-R211

### Brand Radar API Endpoint

Available September 2025.

API access to Brand Radar's AI response data with the same columns/filters as the in-app product.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Ahrefs blog](https://ahrefs.com/blog/new-features-sep-2025/).

Link: https://www.newsprint.com/companies/ahrefs-brand-radar/#launch-R212

### Gemini and Microsoft Copilot indexes in Brand Radar

Available Aug. 7, 2025.

Two new AI search indexes: Copilot (12M prompts) and Gemini (links from AI Overviews and AI Mode).

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Ahrefs blog](https://ahrefs.com/blog/new-features-july-2025/).

Link: https://www.newsprint.com/companies/ahrefs-brand-radar/#launch-R201

### AI citations in Site Explorer

Available Aug. 7, 2025.

Site Explorer Overview shows how many AI queries linked to a site and how many unique pages were cited, from Brand Radar data.

Features: [AI-cited sources](https://www.newsprint.com/features/#feature-ai-cited-sources).

Source: [Ahrefs blog](https://ahrefs.com/blog/new-features-july-2025/).

Link: https://www.newsprint.com/companies/ahrefs-brand-radar/#launch-R202

### Brand Radar 2.0 (Cited Domains and Cited Pages)

Available August 2025.

Tracks brand visibility across AI chatbots with new reports showing which domains/pages get cited as sources.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking), [AI-cited sources](https://www.newsprint.com/features/#feature-ai-cited-sources).

Source: [Ahrefs blog](https://ahrefs.com/blog/new-features-aug-2025/).

Link: https://www.newsprint.com/companies/ahrefs-brand-radar/#launch-R198

### Google AI Mode tracking

Available August 2025.

Brand Radar tracks brand visibility within Google's AI Mode chatbot search experience.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Ahrefs blog](https://ahrefs.com/blog/new-features-aug-2025/).

Link: https://www.newsprint.com/companies/ahrefs-brand-radar/#launch-R199

### Brand Radar exits beta; ChatGPT and Perplexity mention indexes

Announced June 2025.

Brand Radar exits beta; ChatGPT, Perplexity and AI Overviews mention-tracking indexes all become $99/mo paid add-ons.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking).

Source: [Ahrefs blog, June 2025 new-features post](https://ahrefs.com/blog/new-features-june-2025/).

Link: https://www.newsprint.com/companies/ahrefs-brand-radar/#launch-R167

### Brand Radar

Available March 2025.

New report tracking brand mentions across LLM-generated AI search answers.

Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking), [AI-cited sources](https://www.newsprint.com/features/#feature-ai-cited-sources).

Source: [Ahrefs blog](https://ahrefs.com/blog/new-features-mar-2025/).

Link: https://www.newsprint.com/companies/ahrefs-brand-radar/#launch-R146

### Ahrefs Founded

Announced 2010.

Founder Dmytro Gerasimenko: "In 2010, we started working on a system that would crawl and index the web," the basis of Ahrefs, later home to the 2025 Brand Radar feature.

Source: [AIN.ua (Gerasimenko interview)](https://en.ain.ua/2019/05/30/dmitry-gerasimenko-ahrefs-interview/).

Link: https://www.newsprint.com/companies/ahrefs-brand-radar/#launch-E012

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology
