{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Apollo.io: what it sells, price and AI features\", https://www.newsprint.com/companies/apollo-io/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/apollo-io/",
  "markdown_url": "https://www.newsprint.com/companies/apollo-io.md",
  "title": "Apollo.io: what it sells, price and AI features",
  "opening_answer": "Apollo.io is on the AI revenue operations software map. We record 7 dated launches and events for it. The latest is dated Sept. 30, 2026.",
  "period": "Oct. 9, 2025 to Sept. 30, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CS5CGY0",
    "slug": "apollo-io",
    "name": "Apollo.io",
    "aliases": [],
    "site": "https://www.apollo.io/",
    "summary": "\"Grow revenue with one connected GTM system.\" Apollo sells a B2B contact and company database together with sequences, a dialer, inbound routing, conversation intelligence and an AI Assistant to sales and revenue teams. It also sells Builder Studio and an Intelligence Layer, and runs inside Claude, ChatGPT and Perplexity through its MCP server. A free plan exists.",
    "founded": 2015,
    "categories": [
      "engagement"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Sales engagement"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"Grow revenue with one connected GTM system.\" Apollo sells a B2B contact and company database together with sequences, a dialer, inbound routing, conversation intelligence and an AI Assistant to sales and revenue teams. It also sells Builder Studio and an Intelligence Layer, and runs inside Claude, ChatGPT and Perplexity through its MCP server. A free plan exists.",
    "source": {
      "name": "apollo.io",
      "url": "https://www.apollo.io/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "revenue-operations-software",
      "title": "The AI revenue operations software map",
      "url": "https://www.newsprint.com/research/revenue-operations-software/#co-apollo-io",
      "section": "companies",
      "name": "Apollo.io",
      "site": "https://www.apollo.io/",
      "category": "Sales engagement",
      "what": "\"Grow revenue with one connected GTM system.\" Apollo sells a B2B contact and company database together with sequences, a dialer, inbound routing, conversation intelligence and an AI Assistant to sales and revenue teams. It also sells Builder Studio and an Intelligence Layer, and runs inside Claude, ChatGPT and Perplexity through its MCP server. A free plan exists.",
      "what_source": {
        "name": "apollo.io",
        "url": "https://www.apollo.io/"
      },
      "price": "free plan; Basic, Professional and Custom plans named, per-seat prices not shown on the pricing page text",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Named agent",
          "Activity capture and CRM updates",
          "Call and meeting analysis",
          "Assistant",
          "Data enrichment and hygiene",
          "MCP or agent API",
          "AI outreach",
          "Scoring and routing"
        ]
      },
      "scale_tier": 2,
      "scale": "Established: a public parent, or a disclosed customer base (Its homepage says \"over 600,000 companies\" use Apollo; its newsroom cites 100K+ paying customers. Series D of $100M at a $1.6B valuation in 2023.)",
      "founded": "2015",
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "apollo.io",
          "url": "https://www.apollo.io/"
        },
        {
          "name": "apollo.io",
          "url": "https://www.apollo.io/pricing"
        },
        {
          "name": "apollo.io",
          "url": "https://www.apollo.io/newsroom"
        },
        {
          "name": "apollo.io",
          "url": "https://www.apollo.io/newsroom/announcements"
        },
        {
          "name": "cmswire.com",
          "url": "https://www.cmswire.com/the-wire/apolloio-secures-100-million-series-d-at-16b-valuation-to-make-world-class-go-to-market-accessible-to-all/"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/apollo-io/#event-1",
      "on": "2026-09-30",
      "date_precision": "day",
      "title": "Apollo unveils Builder Studio, Intelligence Layer and Messaging OS",
      "summary": "At ApolloNEXT, Apollo introduced Builder Studio (describe a GTM workflow in natural language and get working pages, databases and automations), the Intelligence Layer (decides which opportunities matter most) and Messaging OS.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-apollo-io"
      },
      "source": {
        "name": "Vendor release",
        "url": "https://www.apollo.io/newsroom/announcements/apollo-reveals-the-ai-gtm-system-bringing-data-intelligence-and-execution-into-a-single-engine-ushering-in-the-future-of-go-to-market"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/apollo-io/#event-2",
      "on": "2026-09-15",
      "date_precision": "day",
      "title": "Apollo becomes a flagship data partner for Salesforce's Hunter agent",
      "summary": "Salesforce's Hunter outbound sales agent can use Apollo's network of 240 million contacts through seven Apollo prospecting actions, even for customers who do not use Apollo.",
      "kind": "Partnership",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-apollo-io"
      },
      "source": {
        "name": "Vendor release",
        "url": "https://www.apollo.io/newsroom/announcements/apollo-named-flagship-data-partner-for-hunter-salesforces-new-outbound-sales-agent"
      }
    },
    {
      "id": "event-3",
      "url": "https://www.newsprint.com/companies/apollo-io/#event-3",
      "on": "2026-04-29",
      "date_precision": "day",
      "title": "Apollo launches its app in ChatGPT",
      "summary": "The beta app, powered by Apollo's MCP server, lets sales teams research, enrich and run outbound workflows inside one ChatGPT conversation, with OAuth access and Apollo permissions.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-apollo-io"
      },
      "source": {
        "name": "Vendor release",
        "url": "https://www.apollo.io/newsroom/announcements/apollo-launches-app-in-chatgpt"
      }
    },
    {
      "id": "event-4",
      "url": "https://www.newsprint.com/companies/apollo-io/#event-4",
      "on": "2026-03-19",
      "date_precision": "day",
      "title": "Apollo acquires Pocus",
      "summary": "Apollo bought Pocus, an enterprise revenue intelligence platform that turns buying signals into prioritized action. Financial terms were not disclosed.",
      "kind": "Acquisition",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-apollo-io"
      },
      "source": {
        "name": "Vendor release",
        "url": "https://www.apollo.io/newsroom/announcements/apollo-acquires-pocus-to-advance-its-vision-for-an-ai-native-gtm-operating-system"
      }
    },
    {
      "id": "event-5",
      "url": "https://www.newsprint.com/companies/apollo-io/#event-5",
      "on": "2026-03-04",
      "date_precision": "day",
      "title": "Apollo AI Assistant leaves beta as a GTM operating system",
      "summary": "Apollo launched its AI Assistant, which runs prospecting, research, outreach and deal workflows from plain-language goals. It reports nearly 20,000 weekly active users and beta users booking 2.3x more meetings.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-apollo-io"
      },
      "source": {
        "name": "Vendor release",
        "url": "https://www.apollo.io/newsroom/announcements/apollo-launches-ai-assistant-powering-end-to-end-agentic-workflows-in-the-first-ai-native-all-in-one-gtm-platform"
      }
    },
    {
      "id": "event-6",
      "url": "https://www.newsprint.com/companies/apollo-io/#event-6",
      "on": "2026-02-24",
      "date_precision": "day",
      "title": "Apollo launches a beta native connector for Claude",
      "summary": "Apollo's native connector and MCP server let Claude users find leads, enrich them and add them to sequences without leaving a Claude conversation. Apollo also released a Claude Code and Cowork plugin.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-apollo-io"
      },
      "source": {
        "name": "Vendor release",
        "url": "https://www.apollo.io/newsroom/announcements/apollo-delivers-gtm-outbound-execution-to-claude"
      }
    },
    {
      "id": "event-7",
      "url": "https://www.newsprint.com/companies/apollo-io/#event-7",
      "on": "2025-10-09",
      "date_precision": "day",
      "title": "Apollo launches its Agentic End-to-End GTM Platform at ApolloNEXT",
      "summary": "Apollo launched a platform that unifies outbound, inbound, deals and data enrichment under AI agents. It includes AI Assistant and AI Projects, Agentic Outbound (Parallel Dialer, AI Call Prep, Deliverability Suite), Agentic Inbound, Agentic Deals and Agentic Data Enrichment with Waterfall Enrichment.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-apollo-io"
      },
      "source": {
        "name": "Vendor release",
        "url": "https://www.apollo.io/newsroom/announcements/apolloio-unveils-industrys-first-fully-agentic-end-to-end-gtm-platform-redefining-how-companies-drive-revenue-in-the-ai-era"
      }
    }
  ]
}