# Apollo.io: what it sells, price and AI features

URL: https://www.newsprint.com/companies/apollo-io/
Covers: Oct. 9, 2025 to Sept. 30, 2026
Updated: 2026-11-11
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Apollo.io: what it sells, price and AI features", https://www.newsprint.com/companies/apollo-io/, updated 2026-11-11

> Apollo.io is on the AI revenue operations software map. We record 7 dated launches and events for it. The latest is dated Sept. 30, 2026.

"Grow revenue with one connected GTM system." Apollo sells a B2B contact and company database together with sequences, a dialer, inbound routing, conversation intelligence and an AI Assistant to sales and revenue teams. It also sells Builder Studio and an Intelligence Layer, and runs inside Claude, ChatGPT and Perplexity through its MCP server. A free plan exists. Source: [apollo.io](https://www.apollo.io/).

## Facts

- Site: [apollo.io](https://www.apollo.io/)
- Founded: [2015](https://www.newsprint.com/research/revenue-operations-software/#co-apollo-io)
- Category: Sales engagement
- Status: Active

## On the research maps

### [The AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-apollo-io)

"Grow revenue with one connected GTM system." Apollo sells a B2B contact and company database together with sequences, a dialer, inbound routing, conversation intelligence and an AI Assistant to sales and revenue teams. It also sells Builder Studio and an Intelligence Layer, and runs inside Claude, ChatGPT and Perplexity through its MCP server. A free plan exists. Source: [apollo.io](https://www.apollo.io/).

- Category: Sales engagement
- Price: free plan; Basic, Professional and Custom plans named, per-seat prices not shown on the pricing page text
- AI capabilities: Named agent, Activity capture and CRM updates, Call and meeting analysis, Assistant, Data enrichment and hygiene, MCP or agent API, AI outreach and Scoring and routing
- Scale: Established: a public parent, or a disclosed customer base (Its homepage says "over 600,000 companies" use Apollo; its newsroom cites 100K+ paying customers. Series D of $100M at a $1.6B valuation in 2023.)
- Founded: 2015

Sources: [apollo.io](https://www.apollo.io/), [apollo.io](https://www.apollo.io/pricing), [apollo.io](https://www.apollo.io/newsroom), [apollo.io](https://www.apollo.io/newsroom/announcements) and [cmswire.com](https://www.cmswire.com/the-wire/apolloio-secures-100-million-series-d-at-16b-valuation-to-make-world-class-go-to-market-accessible-to-all/).

## Launches and dated events, newest first

### Apollo unveils Builder Studio, Intelligence Layer and Messaging OS

Launch, Sept. 30, 2026. At ApolloNEXT, Apollo introduced Builder Studio (describe a GTM workflow in natural language and get working pages, databases and automations), the Intelligence Layer (decides which opportunities matter most) and Messaging OS.

Source: [Vendor release](https://www.apollo.io/newsroom/announcements/apollo-reveals-the-ai-gtm-system-bringing-data-intelligence-and-execution-into-a-single-engine-ushering-in-the-future-of-go-to-market). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-apollo-io).

### Apollo becomes a flagship data partner for Salesforce's Hunter agent

Partnership, Sept. 15, 2026. Salesforce's Hunter outbound sales agent can use Apollo's network of 240 million contacts through seven Apollo prospecting actions, even for customers who do not use Apollo.

Source: [Vendor release](https://www.apollo.io/newsroom/announcements/apollo-named-flagship-data-partner-for-hunter-salesforces-new-outbound-sales-agent). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-apollo-io).

### Apollo launches its app in ChatGPT

Launch, April 29, 2026. The beta app, powered by Apollo's MCP server, lets sales teams research, enrich and run outbound workflows inside one ChatGPT conversation, with OAuth access and Apollo permissions.

Source: [Vendor release](https://www.apollo.io/newsroom/announcements/apollo-launches-app-in-chatgpt). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-apollo-io).

### Apollo acquires Pocus

Acquisition, March 19, 2026. Apollo bought Pocus, an enterprise revenue intelligence platform that turns buying signals into prioritized action. Financial terms were not disclosed.

Source: [Vendor release](https://www.apollo.io/newsroom/announcements/apollo-acquires-pocus-to-advance-its-vision-for-an-ai-native-gtm-operating-system). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-apollo-io).

### Apollo AI Assistant leaves beta as a GTM operating system

Launch, March 4, 2026. Apollo launched its AI Assistant, which runs prospecting, research, outreach and deal workflows from plain-language goals. It reports nearly 20,000 weekly active users and beta users booking 2.3x more meetings.

Source: [Vendor release](https://www.apollo.io/newsroom/announcements/apollo-launches-ai-assistant-powering-end-to-end-agentic-workflows-in-the-first-ai-native-all-in-one-gtm-platform). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-apollo-io).

### Apollo launches a beta native connector for Claude

Launch, Feb. 24, 2026. Apollo's native connector and MCP server let Claude users find leads, enrich them and add them to sequences without leaving a Claude conversation. Apollo also released a Claude Code and Cowork plugin.

Source: [Vendor release](https://www.apollo.io/newsroom/announcements/apollo-delivers-gtm-outbound-execution-to-claude). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-apollo-io).

### Apollo launches its Agentic End-to-End GTM Platform at ApolloNEXT

Launch, Oct. 9, 2025. Apollo launched a platform that unifies outbound, inbound, deals and data enrichment under AI agents. It includes AI Assistant and AI Projects, Agentic Outbound (Parallel Dialer, AI Call Prep, Deliverability Suite), Agentic Inbound, Agentic Deals and Agentic Data Enrichment with Waterfall Enrichment.

Source: [Vendor release](https://www.apollo.io/newsroom/announcements/apolloio-unveils-industrys-first-fully-agentic-end-to-end-gtm-platform-redefining-how-companies-drive-revenue-in-the-ai-era). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-apollo-io).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology