# AthenaHQ: new features and launches URL: https://www.newsprint.com/companies/athenahq/ Covers: 2025 to Aug. 19, 2026 Updated: 2026-10-28 License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/ Cite as: Newsprint, "AthenaHQ: new features and launches", https://www.newsprint.com/companies/athenahq/, updated 2026-10-28 > We confirmed 11 product launches from AthenaHQ since February 2025. The latest, What's new in Athena: August 2026, was announced Aug. 19, 2026. We also record 2 funding rounds and 1 new company. AthenaHQ sells AI visibility tracking and optimization to brands. It scans many AI models, including ChatGPT, Perplexity, Gemini, Claude and Grok, and sends alerts when they mention the brand. Its dashboard reports citation rate and competitor share of voice, and a recommendation engine suggests fixes. ## Facts - Site: [athenahq.ai](https://www.athenahq.ai/) - Founded: 2025 - Category: AI visibility - Status: Active - Price: Starter $295/mo, 3,600 credits, 11 models; free Essential tier gives 300 credits and 5 models; Enterprise custom; annual billing 17% off (athenahq.ai/plans) ## Every dated launch, newest first ### What's new in Athena: August 2026 Announced Aug. 19, 2026. Athena shipped shopping pages with Shopify sync, ChatGPT Ads reporting, enhanced AI features, and coverage of 185 markets, targeting down to city level. Source: [AthenaHQ (vendor blog)](https://athenahq.ai/blog/athena-august-2026-feature-drop). Link: https://www.newsprint.com/companies/athenahq/#launch-E396 ### Shopping Pages Announced Aug. 19, 2026. Auto-generated, catalog-synced product and category pages built for the pages LLMs use to answer shopping queries. Features: [AI-answer optimization](https://www.newsprint.com/features/#feature-ai-answer-optimization). Source: [AthenaHQ (vendor blog)](https://athenahq.ai/blog/athena-august-2026-feature-drop). Link: https://www.newsprint.com/companies/athenahq/#launch-R527 ### Shopify Catalog Sync Announced Aug. 19, 2026. Syncs prices, variants and swatches from Shopify so AI-generated shopping copy stays grounded in live product data. Features: [AI-answer optimization](https://www.newsprint.com/features/#feature-ai-answer-optimization). Source: [AthenaHQ (vendor blog)](https://athenahq.ai/blog/athena-august-2026-feature-drop). Link: https://www.newsprint.com/companies/athenahq/#launch-R528 ### ChatGPT Ads Reporting Announced Aug. 19, 2026. Adds a reporting layer for paid placements inside ChatGPT, tracking ad appearances and searchable creatives. Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking). Source: [AthenaHQ (vendor blog)](https://athenahq.ai/blog/athena-august-2026-feature-drop). Link: https://www.newsprint.com/companies/athenahq/#launch-R529 ### Athena AI agentic follow-up actions Announced Aug. 19, 2026. Athena's AI assistant gains the ability to act on conversations directly, e.g. saving views and updating the Knowledge Base. Features: [Chat assistant](https://www.newsprint.com/features/#feature-chat-assistant), [AI agents](https://www.newsprint.com/features/#feature-agents). Source: [AthenaHQ (vendor blog)](https://athenahq.ai/blog/athena-august-2026-feature-drop). Link: https://www.newsprint.com/companies/athenahq/#launch-R530 ### MCP server for Claude, ChatGPT and other AI assistants Available May 2026. AthenaHQ launched an MCP server that lets AI assistants query its AI-visibility metrics, prompts, responses, content, sources and competitors. It was read-only at launch; write tools followed in July 2026. Features: [MCP servers and connectors](https://www.newsprint.com/features/#feature-mcp-and-connectors), [MCP server](https://www.newsprint.com/features/#feature-mcp-server). [In the skills library](https://www.newsprint.com/skills/#launch-N131). Source: [AthenaHQ docs (API changelog, May 2026)](https://docs.athenahq.ai/api-reference/changelog). Link: https://www.newsprint.com/companies/athenahq/#launch-N131 ### AthenaHQ + Noble partnership Announced March 18, 2026. Partnership pairing AthenaHQ's AI visibility tracking with Noble's automated brand-placement execution. Source: [AthenaHQ (vendor)](https://athenahq.ai/index/athenahq-noble-partnership). Link: https://www.newsprint.com/companies/athenahq/#launch-R333 ### Query Volume Estimation Model (QVEM) Announced Jan. 10, 2026. Proprietary ML model predicts AI-search prompt volume across platforms like ChatGPT, Perplexity and Claude. Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking). Source: [AthenaHQ (vendor)](https://athenahq.ai/index/generative-ai-search-query-volume-estimation-model/). Link: https://www.newsprint.com/companies/athenahq/#launch-R288 ### Athena Citation Engine (ACE) Announced Sept. 29, 2025. ML model trained on millions of AI search results predicts the probability a piece of content will be cited by AI. Features: [AI-answer optimization](https://www.newsprint.com/features/#feature-ai-answer-optimization). Source: [AthenaHQ (vendor blog)](https://www.athenahq.ai/blog/announcing-athena-citation-engine-ace). Link: https://www.newsprint.com/companies/athenahq/#launch-R232 ### AthenaHQ $2.2M seed round Announced June 17, 2025. AthenaHQ announced a $2.2M seed round from Y Combinator, FCVC, Red Bike Capital and Amino Capital plus SEO/AI angels. Source: [WebWire](https://www.webwire.com/ViewPressRel.asp?aId=339890). Link: https://www.newsprint.com/companies/athenahq/#launch-E265 ### AthenaHQ $500K YC seed Announced Feb. 14, 2025. AthenaHQ received a $500K seed investment from Y Combinator tied to its W25 batch entry. Source: [Tracxn funding profile](https://tracxn.com/d/companies/athenahq/__0bZUAC0HKUkiwiE9QB5Jas2S-iWjWMIJ9nfNjiaDKuM/funding-and-investors). Link: https://www.newsprint.com/companies/athenahq/#launch-E239 ### Athena GEO platform Available Feb. 13, 2025. Launched publicly via Launch YC: a monitoring solution and action center where copilot Athena generates first drafts of actions to optimize brand visibility in AI chat answers. Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking), [AI-answer optimization](https://www.newsprint.com/features/#feature-ai-answer-optimization). Source: [Y Combinator Launch YC page](https://www.ycombinator.com/launches/MnK-athenahq-get-your-brand-discovered-on-chatgpt). Link: https://www.newsprint.com/companies/athenahq/#launch-R141 ### Launch YC: AthenaHQ Available Feb. 13, 2025. AthenaHQ launched publicly via Launch YC as 'Get Your Brand Discovered on ChatGPT,' part of YC's Winter 2025 batch. Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking), [AI-answer optimization](https://www.newsprint.com/features/#feature-ai-answer-optimization). Source: [Y Combinator Launch YC page](https://www.ycombinator.com/launches/MnK-athenahq-get-your-brand-discovered-on-chatgpt). Link: https://www.newsprint.com/companies/athenahq/#launch-R142 ### AthenaHQ founded Announced 2025. AthenaHQ was founded in 2025 by Andrew Yan and Alan Yao to track brand visibility on ChatGPT and other AI engines. Source: [Y Combinator company page](https://www.ycombinator.com/companies/athenahq). Link: https://www.newsprint.com/companies/athenahq/#launch-E229 ## Methodology and corrections How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology