{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Attio: what it sells, price and AI features\", https://www.newsprint.com/companies/attio/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/attio/",
  "markdown_url": "https://www.newsprint.com/companies/attio.md",
  "title": "Attio: what it sells, price and AI features",
  "opening_answer": "Attio is on the AI revenue operations software map. We record 6 dated launches and events for it. The latest is dated June 9, 2026.",
  "period": "Aug. 26, 2025 to June 9, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CMA887A",
    "slug": "attio",
    "name": "Attio",
    "aliases": [],
    "site": "https://attio.com/",
    "summary": "\"Welcome to agentic revenue.\" Attio is a CRM that a revenue team shapes to its own data model. RevOps teams buy it to hold accounts, deals and calls in one workspace. Ask Attio answers questions and takes action in plain language. Workflows run AI agents on customer context, and a web research agent fills records. An MCP server and a ChatGPT app reach the same data.",
    "founded": null,
    "categories": [
      "crm"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "CRM platforms"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"Welcome to agentic revenue.\" Attio is a CRM that a revenue team shapes to its own data model. RevOps teams buy it to hold accounts, deals and calls in one workspace. Ask Attio answers questions and takes action in plain language. Workflows run AI agents on customer context, and a web research agent fills records. An MCP server and a ChatGPT app reach the same data.",
    "source": {
      "name": "attio.com",
      "url": "https://attio.com/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "revenue-operations-software",
      "title": "The AI revenue operations software map",
      "url": "https://www.newsprint.com/research/revenue-operations-software/#co-attio",
      "section": "companies",
      "name": "Attio",
      "site": "https://attio.com/",
      "category": "CRM platforms",
      "what": "\"Welcome to agentic revenue.\" Attio is a CRM that a revenue team shapes to its own data model. RevOps teams buy it to hold accounts, deals and calls in one workspace. Ask Attio answers questions and takes action in plain language. Workflows run AI agents on customer context, and a web research agent fills records. An MCP server and a ChatGPT app reach the same data.",
      "what_source": {
        "name": "attio.com",
        "url": "https://attio.com/"
      },
      "price": "Free plan; Plus from $40 per workspace per month (annual) with $35 per extra user; Pro from $100 per workspace per month (annual) with $79 per extra user; Ultra $1,000 per month (annual)",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Named agent",
          "Activity capture and CRM updates",
          "Call and meeting analysis",
          "Assistant",
          "Data enrichment and hygiene",
          "Revenue analytics",
          "MCP or agent API",
          "AI outreach"
        ]
      },
      "scale_tier": 3,
      "scale": "Funded challenger: institutional funding disclosed (Funded challenger: $116M raised in total and 5,000 paying customers disclosed in its Series B post.)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "attio.com",
          "url": "https://attio.com/"
        },
        {
          "name": "attio.com",
          "url": "https://attio.com/pricing"
        },
        {
          "name": "attio.com",
          "url": "https://attio.com/changelog"
        },
        {
          "name": "attio.com",
          "url": "https://attio.com/blog/attio-raises-52m-series-b"
        },
        {
          "name": "tech.eu",
          "url": "https://tech.eu/2025/08/26/attio-raises-52m-series-b-to-scale-crm-platform/"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/attio/#event-1",
      "on": "2026-06-09",
      "date_precision": "day",
      "title": "New Workflows run AI agents on customer context",
      "summary": "Attio rebuilt Workflows to put customer context to work with AI agents.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-attio"
      },
      "source": {
        "name": "Vendor changelog",
        "url": "https://attio.com/changelog"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/attio/#event-2",
      "on": "2026-04-29",
      "date_precision": "day",
      "title": "Ask Attio takes action",
      "summary": "Ask Attio now does the work from a plain-language request, such as updating records. The same release put Attio in the ChatGPT store.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-attio"
      },
      "source": {
        "name": "Vendor changelog",
        "url": "https://attio.com/changelog"
      }
    },
    {
      "id": "event-3",
      "url": "https://www.newsprint.com/companies/attio/#event-3",
      "on": "2026-03-24",
      "date_precision": "day",
      "title": "Web research agent for AI attributes",
      "summary": "An upgraded AI attribute, the Web research agent, gathers richer and more reliable data across a workspace.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-attio"
      },
      "source": {
        "name": "Vendor changelog",
        "url": "https://attio.com/changelog"
      }
    },
    {
      "id": "event-4",
      "url": "https://www.newsprint.com/companies/attio/#event-4",
      "on": "2026-02-19",
      "date_precision": "day",
      "title": "Attio MCP server",
      "summary": "Attio released an MCP server to connect the CRM to AI tools.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-attio"
      },
      "source": {
        "name": "Vendor changelog",
        "url": "https://attio.com/changelog"
      }
    },
    {
      "id": "event-5",
      "url": "https://www.newsprint.com/companies/attio/#event-5",
      "on": "2026-02-04",
      "date_precision": "day",
      "title": "Ask Attio launches",
      "summary": "Ask Attio lets users search, update and create across the CRM by asking, surface call insights and draft follow-ups.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-attio"
      },
      "source": {
        "name": "Vendor changelog",
        "url": "https://attio.com/changelog"
      }
    },
    {
      "id": "event-6",
      "url": "https://www.newsprint.com/companies/attio/#event-6",
      "on": "2025-08-26",
      "date_precision": "day",
      "title": "Attio raises $52M Series B led by GV",
      "summary": "Attio raised $52M in a Series B led by GV, with Redpoint, Balderton, Point Nine and 01 Advisors. Total funding reached $116M.",
      "kind": "Funding round",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-attio"
      },
      "source": {
        "name": "tech.eu",
        "url": "https://tech.eu/2025/08/26/attio-raises-52m-series-b-to-scale-crm-platform/"
      }
    }
  ]
}