{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Aura: what it sells, price and AI features\", https://www.newsprint.com/companies/aura/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/aura/",
  "markdown_url": "https://www.newsprint.com/companies/aura.md",
  "title": "Aura: what it sells, price and AI features",
  "opening_answer": "Aura is on the AI hiring software map. We record 1 dated launch or event for it. The latest is dated Sept. 9, 2025.",
  "period": "Sept. 9, 2025",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C7X4TC7",
    "slug": "aura",
    "name": "Aura",
    "aliases": [],
    "site": "https://www.getaura.ai/",
    "summary": "Bain & Company's workforce data platform: \"Power every business decision with Aura, our AI platform that collects, analyzes, and visualizes workforce data in minutes.\" Originally incubated at Bain, it now sits on Bain's own site, and getaura.ai redirects there. Consulting firms, private equity investors and corporate strategists use it to benchmark headcount, hiring, attrition and org structure across 20M+ companies. A multi-agent system gathers data and does analyst-style work, and a Claude connector answers questions over MCP. HR teams are not its main buyer.",
    "founded": null,
    "categories": [
      "analytics"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "HR analytics and workforce planning"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "Bain & Company's workforce data platform: \"Power every business decision with Aura, our AI platform that collects, analyzes, and visualizes workforce data in minutes.\" Originally incubated at Bain, it now sits on Bain's own site, and getaura.ai redirects there. Consulting firms, private equity investors and corporate strategists use it to benchmark headcount, hiring, attrition and org structure across 20M+ companies. A multi-agent system gathers data and does analyst-style work, and a Claude connector answers questions over MCP. HR teams are not its main buyer.",
    "source": {
      "name": "bain.com",
      "url": "https://www.bain.com/consulting-services/organization/aura/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "hiring-software",
      "title": "The AI hiring software map",
      "url": "https://www.newsprint.com/research/hiring-software/#co-aura",
      "section": "companies",
      "name": "Aura",
      "site": "https://www.getaura.ai/",
      "category": "HR analytics and workforce planning",
      "what": "Bain & Company's workforce data platform: \"Power every business decision with Aura, our AI platform that collects, analyzes, and visualizes workforce data in minutes.\" Originally incubated at Bain, it now sits on Bain's own site, and getaura.ai redirects there. Consulting firms, private equity investors and corporate strategists use it to benchmark headcount, hiring, attrition and org structure across 20M+ companies. A multi-agent system gathers data and does analyst-style work, and a Claude connector answers questions over MCP. HR teams are not its main buyer.",
      "what_source": {
        "name": "bain.com",
        "url": "https://www.bain.com/consulting-services/organization/aura/"
      },
      "price": "Self-serve plan at $100/month via Claude (September 2025 blog); otherwise not published.",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Named agents",
          "AI analytics",
          "MCP and agent APIs"
        ]
      },
      "scale_tier": 4,
      "scale": "No disclosed scale (No funding or revenue disclosed on pages opened; Bain & Company spin-out with Bain still presenting it as a Bain offering.)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "bain.com",
          "url": "https://www.bain.com/consulting-services/organization/aura/"
        },
        {
          "name": "blog.getaura.ai",
          "url": "https://blog.getaura.ai/aura-launches-official-claude-mcp-connector"
        },
        {
          "name": "blog.getaura.ai",
          "url": "https://blog.getaura.ai/conversational-workforce-intelligence"
        },
        {
          "name": "blog.getaura.ai",
          "url": "https://blog.getaura.ai/new-aura-organizational-decision-intelligence"
        },
        {
          "name": "blog.getaura.ai",
          "url": "https://blog.getaura.ai/"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/aura/#event-1",
      "on": "2025-09-09",
      "date_precision": "day",
      "title": "Aura launches an official Claude MCP connector",
      "summary": "Claude Team, Enterprise and Max users can \"tap directly into Aura's Model Context Protocol (MCP) server\" for workforce benchmarks; the connector is \"now listed in Anthropic's official connector directory,\" with a $100/month self-serve plan.",
      "kind": "Launch",
      "from": {
        "name": "The AI hiring software map",
        "url": "https://www.newsprint.com/research/hiring-software/#co-aura"
      },
      "source": {
        "name": "Vendor blog",
        "url": "https://blog.getaura.ai/aura-launches-official-claude-mcp-connector"
      }
    }
  ]
}