{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Brand Analytics: what it sells, price and AI features\", https://www.newsprint.com/companies/brand-analytics/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/brand-analytics/",
  "markdown_url": "https://www.newsprint.com/companies/brand-analytics.md",
  "title": "Brand Analytics: what it sells, price and AI features",
  "opening_answer": "Brand Analytics is on the social monitoring map. We record 3 dated launches and events for it. The latest is dated Oct. 23, 2026.",
  "period": "Oct. 16 to 23, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CXY03R4",
    "slug": "brand-analytics",
    "name": "Brand Analytics",
    "aliases": [],
    "site": "https://brandanalytics.ru/",
    "summary": "Russian social media and media monitoring platform (VK, OK, Rutube, YouTube, TikTok, public Telegram and MAX channels, blogs, forums). Sentiment, trends, text-in-image and video search, BrandGPT summaries, API for dashboards.",
    "founded": 2012,
    "categories": [
      "listening-suite"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Social listening suites"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "Russian social media and media monitoring platform (VK, OK, Rutube, YouTube, TikTok, public Telegram and MAX channels, blogs, forums). Sentiment, trends, text-in-image and video search, BrandGPT summaries, API for dashboards.",
    "source": {
      "name": "brandanalytics.ru",
      "url": "https://brandanalytics.ru/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "social-monitoring",
      "title": "The social monitoring map",
      "url": "https://www.newsprint.com/research/social-monitoring/#co-brand-analytics",
      "section": "companies",
      "name": "Brand Analytics",
      "site": "https://brandanalytics.ru/",
      "category": "Social listening suites",
      "what": "Russian social media and media monitoring platform (VK, OK, Rutube, YouTube, TikTok, public Telegram and MAX channels, blogs, forums). Sentiment, trends, text-in-image and video search, BrandGPT summaries, API for dashboards.",
      "what_source": {
        "name": "brandanalytics.ru",
        "url": "https://brandanalytics.ru/"
      },
      "price": "No prices on homepage; links to a pricing section",
      "price_published": false,
      "capabilities": {
        "label": "Platforms",
        "items": [
          "YouTube",
          "TikTok",
          "Telegram",
          "Forums",
          "News",
          "Bluesky"
        ]
      },
      "scale_tier": 2,
      "scale": "Established: a public parent, or a disclosed user or customer base (Site shows named customers (Sber, MegaFon, Nestle, Magnit) and 3 billion messages a month, no customer count.)",
      "founded": "2012",
      "founded_source": {
        "name": "cbinsights.com",
        "url": "https://www.cbinsights.com/company/brand-analytics"
      },
      "fate": null,
      "sources": [
        {
          "name": "brandanalytics.ru",
          "url": "https://brandanalytics.ru/"
        },
        {
          "name": "cbinsights.com",
          "url": "https://www.cbinsights.com/company/brand-analytics"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/brand-analytics/#event-1",
      "on": "2026-10-23",
      "date_precision": "day",
      "title": "Новые источники: Bluesky и Viber",
      "summary": "Bluesky and Viber added as monitored sources.",
      "kind": "Launch",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-brand-analytics"
      },
      "source": {
        "name": "Brand Analytics",
        "url": "https://brandanalytics.ru/blog/new-sources-bluesky-and-viber"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/brand-analytics/#event-2",
      "on": "2026-10-20",
      "date_precision": "day",
      "title": "Рейтинги авторов в МАКС",
      "summary": "Author ratings added for the MAX messenger.",
      "kind": "Launch",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-brand-analytics"
      },
      "source": {
        "name": "Brand Analytics",
        "url": "https://brandanalytics.ru/blog/author-ratings-in-max"
      }
    },
    {
      "id": "event-3",
      "url": "https://www.newsprint.com/companies/brand-analytics/#event-3",
      "on": "2026-10-16",
      "date_precision": "day",
      "title": "Теперь можно найти сообщения по ключевым словам в заголовках",
      "summary": "Search by keywords in message titles.",
      "kind": "Launch",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-brand-analytics"
      },
      "source": {
        "name": "Brand Analytics",
        "url": "https://brandanalytics.ru/blog/now-you-can-find-messages-using-keywords-in-the-titles"
      }
    }
  ]
}