{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Brand24: new features and launches\", https://www.newsprint.com/companies/brand24/, updated 2026-10-28",
  "updated_at": "2026-10-28",
  "url": "https://www.newsprint.com/companies/brand24/",
  "markdown_url": "https://www.newsprint.com/companies/brand24.md",
  "title": "Brand24: new features and launches",
  "opening_answer": "We confirmed 29 product launches from Brand24 since September 2011. The latest, Adds Threads monitoring, was announced Oct. 6, 2026. We also record 3 acquisitions and 1 new company.",
  "period": "Sept. 6, 2011 to Oct. 6, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C077",
    "slug": "brand24",
    "name": "Brand24",
    "aliases": [],
    "site": "https://brand24.com/",
    "summary": "Brand24 sells media monitoring to brands and PR teams. It tracks online mentions across social media, news, blogs, forums, reviews and podcasts in many languages, with real-time alerts. AI Insights and reports give sentiment and share of voice, and Chatbeat tracks how AI models show the brand.",
    "founded": 2011,
    "categories": [
      "monitoring"
    ],
    "status": "active",
    "price_note": "annual billing: Individual $199/mo to Business $599; Enterprise from $1,499. Monthly billing is $50-100 higher per tier. AI Visibility module is Enterprise-only; Insights24 analyst-led custom reports from $6K.",
    "update_channels": [
      {
        "kind": "changelog",
        "url": "https://updates.brand24.com/"
      },
      {
        "kind": "blog",
        "url": "https://brand24.com/blog/category/product-update/"
      },
      {
        "kind": "docs",
        "url": "https://help.brand24.com/en"
      },
      {
        "kind": "social",
        "url": "https://x.com/brand24"
      }
    ],
    "updated_at": "2026-10-28",
    "category_names": [
      "Media monitoring and analysis"
    ]
  },
  "confirmed_product_launches": 29,
  "dated_product_launches": 29,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 33,
  "launches": [
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      "id": "LWT8WBZQT",
      "company": "brand24",
      "product": null,
      "title": "Adds Threads monitoring",
      "summary": "Brand24 tracks public Threads posts and comments that match project keywords once a Threads account is connected.",
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      "features": [
        "media-monitoring"
      ],
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      "sources": [
        {
          "url": "https://updates.brand24.com/integrate-and-monitor-threads-347679",
          "name": "Brand24 changelog",
          "quote": "Connect your Threads account and start tracking public posts and comments that match the keywords in your projects",
          "retrieved_at": "2026-10-26"
        }
      ],
      "verification": {
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    {
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      "company": "brand24",
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          "quote": "Not every brand mention comes from someone talking about you — sometimes, it's your own post. Brand24 can now automatically separate the two.",
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          "name": "Press.pl (Brand24 poszerzył monitoring o podcasty)",
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        },
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}