# Brand24: new features and launches URL: https://www.newsprint.com/companies/brand24/ Covers: Sept. 6, 2011 to Oct. 6, 2026 Updated: 2026-10-28 License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/ Cite as: Newsprint, "Brand24: new features and launches", https://www.newsprint.com/companies/brand24/, updated 2026-10-28 > We confirmed 29 product launches from Brand24 since September 2011. The latest, Adds Threads monitoring, was announced Oct. 6, 2026. We also record 3 acquisitions and 1 new company. Brand24 sells media monitoring to brands and PR teams. It tracks online mentions across social media, news, blogs, forums, reviews and podcasts in many languages, with real-time alerts. AI Insights and reports give sentiment and share of voice, and Chatbeat tracks how AI models show the brand. ## Facts - Site: [brand24.com](https://brand24.com/) - Founded: 2011 - Category: Media monitoring and analysis - Status: Active - Price: annual billing: Individual $199/mo to Business $599; Enterprise from $1,499. Monthly billing is $50-100 higher per tier. AI Visibility module is Enterprise-only; Insights24 analyst-led custom reports from $6K. ## Every dated launch, newest first ### Adds Threads monitoring Announced Oct. 6, 2026. Brand24 tracks public Threads posts and comments that match project keywords once a Threads account is connected. Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring). Source: [Brand24 changelog](https://updates.brand24.com/integrate-and-monitor-threads-347679). Link: https://www.newsprint.com/companies/brand24/#launch-LWT8WBZQT ### Adds owned vs earned Channel type filter Announced Sept. 16, 2026. Mentions are classified automatically as Owned (the brand's own sites and profiles) or Earned, and the filter works in mentions and reports. Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring), [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis). Source: [Brand24 changelog](https://updates.brand24.com/separate-your-own-content-from-the-conversations-you-earn-346318). Link: https://www.newsprint.com/companies/brand24/#launch-LAHC5H39K ### Detects keywords spoken inside TikTok videos Announced Sept. 9, 2026. Brand24 collects TikTok videos whose transcription contains a keyword, with timestamps, even when the description does not mention it. Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring). Source: [Brand24 changelog](https://updates.brand24.com/discover-more-tiktok-mentions-with-video-transcriptions-345893). Link: https://www.newsprint.com/companies/brand24/#launch-LDGP5S5SH ### Advanced Search with Boolean, phrase and proximity operators Available Sept. 2, 2026. Advanced Search finds mentions with AND, OR and NOT, grouped conditions, exact phrases and proximity across mention content, titles, hosts and authors. AI Helper and AI Brand Assistant can write the query from a plain-language description. Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring), [Chat assistant](https://www.newsprint.com/features/#feature-chat-assistant). Source: [Brand24 changelog](https://updates.brand24.com/advanced-search-build-precise-searches-with-and-or-not-and-more-345225). Link: https://www.newsprint.com/companies/brand24/#launch-R542 ### Ships installable app with push alerts Announced Aug. 7, 2026. Brand24 installs as an app from the browser on phones and desktops and sends push notifications for filtered mention alerts. Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring). Source: [Brand24 changelog](https://updates.brand24.com/brand24-is-now-always-one-tap-away-on-any-device-343734). Link: https://www.newsprint.com/companies/brand24/#launch-L8Z8ATNM4 ### Redesigns Infographic report with competitor comparison Announced Aug. 7, 2026. The one-click Infographic snapshot is redesigned, compares key metrics with the last period and tracked competitors, and downloads in one click. Features: [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement). Source: [Brand24 changelog](https://updates.brand24.com/a-fresh-new-look-for-your-infographic-343732). Link: https://www.newsprint.com/companies/brand24/#launch-LJS7W7A0W ### Detects spoken brand mentions in YouTube videos Announced June 11, 2026. Brand24 reads YouTube auto-captions and logs mentions that exist only in the audio, with exact timestamps. Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring). Source: [Brand24 changelog](https://updates.brand24.com/brand24-now-detects-your-brand%27s-spoken-mentions-in-youtube-videos-339626). Link: https://www.newsprint.com/companies/brand24/#launch-L2W785D57 ### AI Visibility: Sources tab Available May 28, 2026. New tab showing which websites and source types AI models cite most when they mention a brand. Features: [AI-cited sources](https://www.newsprint.com/features/#feature-ai-cited-sources). Source: [Brand24 changelog](https://updates.brand24.com/new-ai-visibility-view-sources-338661). Link: https://www.newsprint.com/companies/brand24/#launch-R397 ### Releases Brand Assistant 2.0 with web access Announced May 26, 2026. The in-app assistant now works as an agent that picks tools, places charts inline and can search the web and read pages on demand. Features: [Chat assistant](https://www.newsprint.com/features/#feature-chat-assistant), [AI agents](https://www.newsprint.com/features/#feature-agents), [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis). Source: [Brand24 changelog](https://updates.brand24.com/brand-assistant-2-0-smarter-answers-inline-charts-and-the-open-web-338539). Link: https://www.newsprint.com/companies/brand24/#launch-LQPNN5ZQD ### Adobe completes Semrush acquisition Announced April 28, 2026. Adobe completed its acquisition of Semrush Holdings, Inc.; Semrush owns Brand24 through subsidiary Prowly, bringing Brand24 under Adobe. Source: [Adobe newsroom](https://news.adobe.com/news/2026/04/adobe-completes-semrush-acquisition). Link: https://www.newsprint.com/companies/brand24/#launch-E346 ### Restores emotion analysis on a new model Announced April 28, 2026. An upgraded emotion model returns as a graph in Analysis and as a filter across the panel. Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis). Source: [Brand24 changelog](https://updates.brand24.com/emotions-analysis-back-in-the-panel-336571). Link: https://www.newsprint.com/companies/brand24/#launch-LBJG2HF4M ### Brand24 ChatGPT App Available Feb. 27, 2026. An official ChatGPT app for asking natural-language questions about Brand24 mention, sentiment and influencer data. Features: [MCP servers and connectors](https://www.newsprint.com/features/#feature-mcp-and-connectors), [Plugin](https://www.newsprint.com/features/#feature-plugin). Source: [Brand24 changelog](https://updates.brand24.com/brand24-chatgpt-app-your-brand-intelligence-inside-chatgpt-332912). Link: https://www.newsprint.com/companies/brand24/#launch-R316 ### Brand24 MCP Available Jan. 1, 2026. An MCP interface so ChatGPT, Claude and other AI agents can answer questions about a user's Brand24 projects. Features: [MCP servers and connectors](https://www.newsprint.com/features/#feature-mcp-and-connectors), [MCP server](https://www.newsprint.com/features/#feature-mcp-server). [In the skills library](https://www.newsprint.com/skills/#launch-R282). Source: [Brand24 changelog](https://updates.brand24.com/brand24-mcp-enhance-chatgpt-claude-or-any-other-ai-agent-with-insights-from-your-projects-329207). Link: https://www.newsprint.com/companies/brand24/#launch-R282 ### New Tab: LLM Monitoring Available Dec. 16, 2025. Brand24 added a dedicated LLM Monitoring tab to let users track their AI-search position directly in the panel. Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking). Source: [Brand24 changelog](https://updates.brand24.com/new-tab-llm-monitoring-monitor-your-ai-position-directly-in-the-brand24-panel-328678). Link: https://www.newsprint.com/companies/brand24/#launch-R276 ### Adds Demographics tab Announced Dec. 4, 2025. A Demographics tab estimates the age, gender, country, income, education, occupation and interests of the audience behind mentions; Pro plan and up. Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis). Source: [Brand24 changelog](https://updates.brand24.com/new-tab-demographics-know-your-audience-better-327917). Link: https://www.newsprint.com/companies/brand24/#launch-L1HWTV85E ### Smart Context Search Available Nov. 13, 2025. Brand24 added a filter where users type a phrase and the tool keeps only mentions that fit that meaning. Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring). Source: [Brand24 Blog](https://brand24.com/blog/context-search/). Link: https://www.newsprint.com/companies/brand24/#launch-N320 ### Chatbeat Announced July 31, 2025. Tool that tracks how a brand appears in AI-generated answers from ChatGPT, Gemini, and Perplexity. Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking). Source: [Brand24](https://brand24.com/blog/product-updates-july-2025/). Link: https://www.newsprint.com/companies/brand24/#launch-R195 ### Improved Sentiment Accuracy Announced July 31, 2025. Upgraded sentiment model built on a newly annotated dataset and enhanced with large language models for sharper detection. Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis). Source: [Brand24](https://brand24.com/blog/product-updates-july-2025/). Link: https://www.newsprint.com/companies/brand24/#launch-R196 ### Smarter Weekly Reports With AI Summary Announced June 30, 2025. Brand24 added an AI-generated summary and headline to its weekly reports for projects with AI Insights enabled. Source: [Brand24 changelog](https://updates.brand24.com/smarter-weekly-reports-with-ai-summary-319424). Link: https://www.newsprint.com/companies/brand24/#launch-E268 ### April Product Update Announced April 2025. Brand24's April 2025 update added Microsoft Teams alerts, PowerPoint export and white-label report branding. Source: [Brand24 blog: April Product Update](https://brand24.com/blog/product-updates-april-2025/). Link: https://www.newsprint.com/companies/brand24/#launch-E251 ### Prowly moves to buy remaining Brand24 shares Announced March 2025. Prowly announced its intention to purchase the remaining Brand24 shares it did not already own, for over PLN 26 million, with a Warsaw Stock Exchange delisting expected to follow. Source: [Wikipedia](https://en.wikipedia.org/wiki/Brand24). Link: https://www.newsprint.com/companies/brand24/#launch-E244 ### Summarize with AI Available Feb. 28, 2025. One-click AI summary of mentions in the Mentions tab; QuickShare Reports also carry AI-generated summaries. Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis). Source: [Brand24 blog](https://brand24.com/blog/product-updates-february-2025/). Link: https://www.newsprint.com/companies/brand24/#launch-R143 ### Topic Blocking in AI Topic Analysis Available Feb. 28, 2025. Block irrelevant topics from the Mentions feed with one click inside AI Topic Analysis. Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring). Source: [Brand24 blog](https://brand24.com/blog/product-updates-february-2025/). Link: https://www.newsprint.com/companies/brand24/#launch-R144 ### October Product Update: AI Upgrades Await! Announced Nov. 1, 2024. Brand24 detailed AI upgrades: manual AI Insights scheduling, an improved Anomaly Detector, and Topic Analysis 3.0. Source: [Brand24 blog: October Product Update: AI Upgrades Await!](https://brand24.com/blog/product-updates-october-2024-2/). Link: https://www.newsprint.com/companies/brand24/#launch-E218 ### August Product Update: New Features in Lab24! Announced August 2024. Brand24 published its August 2024 product update covering new Lab24 experimental features. Source: [Brand24 blog: August Product Update](https://brand24.com/blog/product-updates-august-2024/). Link: https://www.newsprint.com/companies/brand24/#launch-E201 ### What's New in Brand24? July 2024 Changes Announced July 2024. Brand24 shipped its dated July 2024 product-update roundup of monitoring and reporting changes. Source: [Brand24 blog: What's New in Brand24? July 2024 Changes](https://brand24.com/blog/product-updates-july-2024/). Link: https://www.newsprint.com/companies/brand24/#launch-E200 ### AI Brand Assistant Announced June 25, 2024. In-dashboard assistant that answers natural-language questions about a project's mentions, sentiment, and trends. Features: [Chat assistant](https://www.newsprint.com/features/#feature-chat-assistant). Source: [Brand24](https://brand24.com/blog/brand-assistant/). Link: https://www.newsprint.com/companies/brand24/#launch-R108 ### Semrush (via Prowly) acquires majority stake in Brand24 Announced April 2024. Semrush, through subsidiary Prowly, bought roughly 57.6% of Brand24's share capital from its founders, Michał Sadowski and Piotr Wierzejski, and funds Larq Capital and Unfold.VC. Source: [DZP: DZP advises Semrush on the acquisition of Brand24](https://www.dzp.pl/en/deals-corner/416-dzp-advises-semrush-on-the-acquisition-of-brand24). Link: https://www.newsprint.com/companies/brand24/#launch-E187 ### Anomaly Detector Announced Jan. 30, 2024. AI tool that scans the web to explain the cause behind sudden spikes in brand mentions or reach. Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis). Source: [Brand24](https://brand24.com/blog/product-updates-january-2024/). Link: https://www.newsprint.com/companies/brand24/#launch-R093 ### AI Insights (launched as AI Reports) Available July 21, 2023. In beta. AI-generated report with charts, metrics, trend analysis and recommendations built from processed mention data, then in beta. Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis), [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement). Source: [Brand24](https://brand24.com/blog/ai-reports/). Link: https://www.newsprint.com/companies/brand24/#launch-R075 ### Podcast monitoring Available Jan. 24, 2020. Brand24 added about 50,000 podcasts to monitoring and searches titles, descriptions, tags and transcripts. Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring). Source: [Press.pl (Brand24 poszerzył monitoring o podcasty)](https://www.press.pl/tresc/60164,brand24-poszerzyl-monitoring-o-podcasty). Link: https://www.newsprint.com/companies/brand24/#launch-N317 ### Brand24 system goes on sale (web and social media monitoring) Available Sept. 12, 2011. Brand24 began selling its tool that monitors internet publications, with a measure of buzz around a brand or keyword. Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring). Sources: [MamStartup (Brand24 rozpoczyna sprzedaż)](https://mamstartup.pl/brand24-rozpoczyna-sprzedaz/), [Wikipedia](https://en.wikipedia.org/wiki/Brand24). Link: https://www.newsprint.com/companies/brand24/#launch-N314 ### Brand24 Founded Announced Sept. 6, 2011. Brand24, a Polish social listening company, was founded on September 6, 2011. Source: [Wikipedia](https://en.wikipedia.org/wiki/Brand24). Link: https://www.newsprint.com/companies/brand24/#launch-E016 ## Methodology and corrections How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology