{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Brandwatch: new features and launches\", https://www.newsprint.com/companies/brandwatch/, updated 2026-10-28",
  "updated_at": "2026-10-28",
  "url": "https://www.newsprint.com/companies/brandwatch/",
  "markdown_url": "https://www.newsprint.com/companies/brandwatch.md",
  "title": "Brandwatch: new features and launches",
  "opening_answer": "We confirmed 54 product launches from Brandwatch since 2007. The latest, Adds keyword content classification in Engage, was announced Sept. 29, 2026. We also record 2 funding rounds, 9 acquisitions, 1 new company and 1 rebrand.",
  "period": "2007 to Sept. 29, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C016",
    "slug": "brandwatch",
    "name": "Brandwatch",
    "aliases": [],
    "site": "https://www.brandwatch.com/",
    "summary": "Brandwatch sells social listening and consumer intelligence to enterprise teams. It also sells Brandwatch Search Intelligence, built on the Trajaan engine that Cision bought. That engine tracks how AI models such as ChatGPT cite a brand and its competitors, with citation share and sentiment.",
    "founded": 2007,
    "categories": [
      "monitoring"
    ],
    "status": "active",
    "price_note": "not published; every route is a demo request",
    "update_channels": [
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        "kind": "changelog",
        "url": "https://social-media-management-help.brandwatch.com/en/collections/16494742-product-updates"
      },
      {
        "kind": "blog",
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      },
      {
        "kind": "newsroom",
        "url": "https://www.prnewswire.com/news/brandwatch/"
      },
      {
        "kind": "docs",
        "url": "https://www.brandwatch.com/product-updates"
      },
      {
        "kind": "roadmap",
        "url": "https://community.brandwatch.com/p/roadmap"
      }
    ],
    "updated_at": "2026-10-28",
    "category_names": [
      "Media monitoring and analysis"
    ]
  },
  "confirmed_product_launches": 54,
  "dated_product_launches": 54,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 67,
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