# Brandwatch: new features and launches

URL: https://www.newsprint.com/companies/brandwatch/
Covers: 2007 to Sept. 29, 2026
Updated: 2026-10-28
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Brandwatch: new features and launches", https://www.newsprint.com/companies/brandwatch/, updated 2026-10-28

> We confirmed 54 product launches from Brandwatch since 2007. The latest, Adds keyword content classification in Engage, was announced Sept. 29, 2026. We also record 2 funding rounds, 9 acquisitions, 1 new company and 1 rebrand.

Brandwatch sells social listening and consumer intelligence to enterprise teams. It also sells Brandwatch Search Intelligence, built on the Trajaan engine that Cision bought. That engine tracks how AI models such as ChatGPT cite a brand and its competitors, with citation share and sentiment.

## Facts

- Site: [brandwatch.com](https://www.brandwatch.com/)
- Founded: 2007
- Category: Media monitoring and analysis
- Status: Active
- Price: not published; every route is a demo request

## Every dated launch, newest first

### Adds keyword content classification in Engage

Announced Sept. 29, 2026.

Engage tags incoming messages with keyword classifiers, built with Iris AI or pre-built for spam, toxicity and profanity, to filter, route and automate.

Source: [Brandwatch blog](https://www.brandwatch.com/blog/ai-updates-7-new-ways-brandwatch-is-making-our-customers-lives-easier/).

Link: https://www.newsprint.com/companies/brandwatch/#launch-L5JDVNRKS

### Iris AI Query Health

Available Sept. 29, 2026.

Assesses a Consumer Research query and applies recommended fixes in one click.

Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring).

Source: [Brandwatch blog](https://www.brandwatch.com/blog/ai-updates-7-new-ways-brandwatch-is-making-our-customers-lives-easier/).

Link: https://www.newsprint.com/companies/brandwatch/#launch-R578

### Iris AI Query Fixer

Available Sept. 29, 2026.

Part of the Iris AI query workflow for Consumer Research that repairs weak queries.

Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring).

Source: [Brandwatch blog](https://www.brandwatch.com/blog/ai-updates-7-new-ways-brandwatch-is-making-our-customers-lives-easier/).

Link: https://www.newsprint.com/companies/brandwatch/#launch-R579

### Iris AI Categories

Available Sept. 29, 2026.

Iris samples the data and suggests parent and child categories that the user reviews and applies.

Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis).

Source: [Brandwatch blog](https://www.brandwatch.com/blog/ai-updates-7-new-ways-brandwatch-is-making-our-customers-lives-easier/).

Link: https://www.newsprint.com/companies/brandwatch/#launch-R580

### AI summaries in Alert and Signal emails

Available Sept. 29, 2026.

Optional AI-generated summary in Alert and Signal emails explaining the change that triggered the alert.

Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis).

Source: [Brandwatch blog](https://www.brandwatch.com/blog/ai-updates-7-new-ways-brandwatch-is-making-our-customers-lives-easier/).

Link: https://www.newsprint.com/companies/brandwatch/#launch-R581

### Semantic search for YouTube creators (Influence)

Available Sept. 29, 2026.

Finds YouTube creators by the meaning of their video titles and descriptions rather than keywords.

Source: [Brandwatch blog](https://www.brandwatch.com/blog/ai-updates-7-new-ways-brandwatch-is-making-our-customers-lives-easier/).

Link: https://www.newsprint.com/companies/brandwatch/#launch-R582

### Adds custom comparison periods in Measure

Announced September 2026.

Dashboards can compare a date range against year-on-year or any custom period.

Features: [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement).

Source: [Brandwatch Social Media Management product updates (September 2026)](https://social-media-management-help.brandwatch.com/en/articles/17451284-product-updates-september-2026).

Link: https://www.newsprint.com/companies/brandwatch/#launch-L8Z8N26E4

### Adds Threads as a Listen data source

Announced September 2026.

Listen monitors owned Threads content and brand mentions in near real time, with Iris AI summaries.

Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring).

Source: [Brandwatch Social Media Management product updates (September 2026)](https://social-media-management-help.brandwatch.com/en/articles/17451284-product-updates-september-2026).

Link: https://www.newsprint.com/companies/brandwatch/#launch-LB5R5JJNB

### Adds automated case creation with contact info

Announced September 2026.

Automation rules can open a case with the social user's contact details in supported case management tools.

Source: [Brandwatch Social Media Management product updates (September 2026)](https://social-media-management-help.brandwatch.com/en/articles/17451284-product-updates-september-2026).

Link: https://www.newsprint.com/companies/brandwatch/#launch-LJB6FDNRY

### Adds Auto-boost rules for Instagram

Announced August 2026.

Advertise automatically boosts Instagram posts that reach set performance thresholds, using a configured budget, duration and audience.

Source: [Brandwatch Social Media Management product updates (August 2026)](https://social-media-management-help.brandwatch.com/en/articles/17451293-product-updates-august-2026).

Link: https://www.newsprint.com/companies/brandwatch/#launch-L6W9TKV1N

### Adds AI-generated content labels in Publish

Announced July 2026.

A toggle applies each network's native AI-generated content label to posts published from Brandwatch.

Source: [Brandwatch Social Media Management product updates (July 2026)](https://social-media-management-help.brandwatch.com/en/articles/17451302-product-updates-july-2026).

Link: https://www.newsprint.com/companies/brandwatch/#launch-L8KF994KH

### Adds TikTok campaign and ad group creation in Publish

Announced July 2026.

Users can create TikTok campaigns and ad groups while boosting a post, without leaving Publish.

Source: [Brandwatch Social Media Management product updates (July 2026)](https://social-media-management-help.brandwatch.com/en/articles/17451302-product-updates-july-2026).

Link: https://www.newsprint.com/companies/brandwatch/#launch-LMWZ0ZSY0

### Adds Facebook Reels boosting

Announced July 2026.

Facebook Reels can be boosted from Publish using the existing campaign setup.

Source: [Brandwatch Social Media Management product updates (July 2026)](https://social-media-management-help.brandwatch.com/en/articles/17451302-product-updates-july-2026).

Link: https://www.newsprint.com/companies/brandwatch/#launch-LR2ZKSP7J

### Adds Traffic objective to Facebook Auto-boost

Announced July 2026.

Auto-boost rules can now promote link posts to drive website visits, alongside the Awareness objective.

Source: [Brandwatch Social Media Management product updates (July 2026)](https://social-media-management-help.brandwatch.com/en/articles/17451302-product-updates-july-2026).

Link: https://www.newsprint.com/companies/brandwatch/#launch-LRVF8WCAQ

### Adds liking Instagram content from Engage

Announced July 2026.

Users can like Instagram comments, posts and mentions from the Engage inbox.

Source: [Brandwatch Social Media Management product updates (July 2026)](https://social-media-management-help.brandwatch.com/en/articles/17451302-product-updates-july-2026).

Link: https://www.newsprint.com/companies/brandwatch/#launch-LSNVR7Q1Z

### Adds Spanish, French, German, Italian and Japanese interface (beta)

Announced May 2026. In beta.

The Social Media Management interface can now be used in five more languages, in open beta.

Source: [Brandwatch Social Media Management product updates (May 2026)](https://social-media-management-help.brandwatch.com/en/articles/17451323-product-updates-may-2026).

Link: https://www.newsprint.com/companies/brandwatch/#launch-LHJ03V8E3

### Adds unified Meta paid and organic reporting (beta)

Announced May 2026. In beta.

Measure combines Facebook and Instagram organic, boosted and paid metrics into one post view sourced from Meta's Marketing API.

Features: [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement).

Source: [Brandwatch Social Media Management product updates (May 2026)](https://social-media-management-help.brandwatch.com/en/articles/17451323-product-updates-may-2026).

Link: https://www.newsprint.com/companies/brandwatch/#launch-LZSWZP1FE

### Adds WeChat, Weibo and RedNote data coverage

Announced April 23, 2026.

Brandwatch adds curated datasets from leading APAC platforms, with Iris AI interpreting multilingual data.

Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring).

Source: [Brandwatch release (PR Newswire)](https://www.prnewswire.com/news-releases/brandwatch-expands-apac-data-coverage-to-strengthen-global-insight-for-marketers-302748960.html).

Link: https://www.newsprint.com/companies/brandwatch/#launch-LABCV82XE

### Adds message-level feeds in Engage

Announced April 2026.

A new feed type shows individual comments, replies and public messages that match filters, without opening parent posts.

Source: [Brandwatch Social Media Management product updates (April 2026)](https://social-media-management-help.brandwatch.com/en/articles/17451342-product-updates-april-2026).

Link: https://www.newsprint.com/companies/brandwatch/#launch-L473PDNNY

### Adds TikTok brand hashtag tracking in Listen

Announced April 2026.

Tracks up to 50 verified brand hashtags per TikTok Business Account and retrieves eligible public posts from the last 90 days.

Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring).

Source: [Brandwatch Social Media Management product updates (April 2026)](https://social-media-management-help.brandwatch.com/en/articles/17451342-product-updates-april-2026).

Link: https://www.newsprint.com/companies/brandwatch/#launch-L6WJPP97R

### Launches Data Exporter to Tableau (pre-release)

Announced April 2026. In beta.

Exports up to 40 channel-level social metrics for up to 60 channels to BI tools such as Tableau through a secure API endpoint refreshed every 12 hours.

Features: [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement).

Source: [Brandwatch Social Media Management product updates (April 2026)](https://social-media-management-help.brandwatch.com/en/articles/17451342-product-updates-april-2026).

Link: https://www.newsprint.com/companies/brandwatch/#launch-LFJYEZ430

### Adds LinkedIn brand @mention tracking in Listen

Announced April 2026.

Listen monitors LinkedIn posts and comments that tag the organization's handle.

Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring).

Source: [Brandwatch Social Media Management product updates (April 2026)](https://social-media-management-help.brandwatch.com/en/articles/17451342-product-updates-april-2026).

Link: https://www.newsprint.com/companies/brandwatch/#launch-LYMAD6733

### Adds team-based case management integrations

Announced March 2026.

Admins can connect Salesforce or Zendesk case management to chosen teams and set automated case-creation rules per team.

Source: [Brandwatch Social Media Management product updates (March 2026)](https://social-media-management-help.brandwatch.com/en/articles/17451350-product-updates-march-2026).

Link: https://www.newsprint.com/companies/brandwatch/#launch-LVSYCDX11

### Adds 24 months of historical data in Listen (add-on)

Announced February 2026.

Listen can now search up to two years of historical social and online conversation data, sold as an add-on.

Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring), [Trend detection](https://www.newsprint.com/features/#feature-trend-detection).

Source: [Brandwatch Social Media Management product updates (February 2026)](https://social-media-management-help.brandwatch.com/en/articles/17451359-product-updates-february-2026).

Link: https://www.newsprint.com/companies/brandwatch/#launch-LWE7AW6G2

### Adds bulk actions and team routing in Engage

Announced January 2026.

Engage adds routing of conversations to teams or people, bulk assign/spam/sentiment/read actions and better feed search.

Source: [Brandwatch Social Media Management product updates (January 2026)](https://social-media-management-help.brandwatch.com/en/articles/17451376-product-updates-january-2026).

Link: https://www.newsprint.com/companies/brandwatch/#launch-LEX3PGATM

### Extends Label performance reporting to Engage messages

Announced January 2026.

The Label performance widget now reports volume and sentiment of labelled incoming Engage conversations by theme.

Features: [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement), [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis).

Source: [Brandwatch Social Media Management product updates (January 2026)](https://social-media-management-help.brandwatch.com/en/articles/17451376-product-updates-january-2026).

Link: https://www.newsprint.com/companies/brandwatch/#launch-LT7ZMBZG4

### Cision Acquires Trajaan

Announced Dec. 11, 2025.

Cision acquired Trajaan, the AI search-intelligence company, building on an August 2025 Brandwatch-Trajaan partnership, to integrate its technology across Brandwatch, CisionOne and PR Newswire.

Source: [PR Newswire (Cision release)](https://www.prnewswire.com/news-releases/cision-acquires-trajaan-expanding-ai-and-search-intelligence-across-its-platforms-302639275.html).

Link: https://www.newsprint.com/companies/brandwatch/#launch-E309

### Adds TikTok post boosting from Publish

Announced December 2025.

Users can boost TikTok posts from the Promote widget, now or on a schedule, and see the boosted ads in Advertise.

Source: [Brandwatch Social Media Management product updates (December 2025)](https://social-media-management-help.brandwatch.com/en/articles/17463769-product-updates-december-2025).

Link: https://www.newsprint.com/companies/brandwatch/#launch-LGD5477D8

### Adds content-level metrics to Measure widgets (beta)

Announced December 2025. In beta.

Key Metrics, Time Series, Network Comparison and Channel Comparison widgets now report post-level content metrics.

Features: [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement).

Source: [Brandwatch Social Media Management product updates (December 2025)](https://social-media-management-help.brandwatch.com/en/articles/17463769-product-updates-december-2025).

Link: https://www.newsprint.com/companies/brandwatch/#launch-LZQP44Y4Z

### Adds AI influencer summaries and Iris AI content translations

Announced Nov. 20, 2025.

Social Media Management adds AI-written influencer summaries and Iris AI translation of content.

Source: [Brandwatch release (PR Newswire)](https://www.prnewswire.com/news-releases/brandwatch-strengthens-ai-leadership-with-deeper-insights-and-expanded-data-coverage-302621990.html).

Link: https://www.newsprint.com/companies/brandwatch/#launch-L6PMFHPVZ

### Adds 70,000+ podcasts with transcript analysis and Trajaan search data

Announced Nov. 20, 2025.

Consumer Research coverage expands to Threads, YouTube, TikTok and LinkedIn, Trajaan search data, and 70,000+ trending podcasts with transcript analysis.

Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring), [Trend detection](https://www.newsprint.com/features/#feature-trend-detection).

Source: [Brandwatch release (PR Newswire)](https://www.prnewswire.com/news-releases/brandwatch-strengthens-ai-leadership-with-deeper-insights-and-expanded-data-coverage-302621990.html).

Link: https://www.newsprint.com/companies/brandwatch/#launch-LW3XXW435

### Ask Iris

Announced Nov. 20, 2025.

Conversational AI chat assistant that answers natural-language questions with data-driven answers, auto-generated charts, and summaries.

Features: [Chat assistant](https://www.newsprint.com/features/#feature-chat-assistant).

Source: [PR Newswire (Brandwatch)](https://www.prnewswire.com/news-releases/brandwatch-strengthens-ai-leadership-with-deeper-insights-and-expanded-data-coverage-302621990.html).

Link: https://www.newsprint.com/companies/brandwatch/#launch-R261

### AI Query Writer

Announced Nov. 20, 2025.

Tool that builds complete Boolean search queries from scratch with suggested hashtags, keywords, and subreddits.

Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring).

Source: [PR Newswire (Brandwatch)](https://www.prnewswire.com/news-releases/brandwatch-strengthens-ai-leadership-with-deeper-insights-and-expanded-data-coverage-302621990.html).

Link: https://www.newsprint.com/companies/brandwatch/#launch-R262

### AI Dashboards

Announced Nov. 20, 2025.

Dashboards that summarize data into narrative summaries explaining the story behind the numbers.

Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis), [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement).

Source: [PR Newswire (Brandwatch)](https://www.prnewswire.com/news-releases/brandwatch-strengthens-ai-leadership-with-deeper-insights-and-expanded-data-coverage-302621990.html).

Link: https://www.newsprint.com/companies/brandwatch/#launch-R263

### AI-powered industry benchmarks

Announced Nov. 20, 2025.

AI-calculated industry averages for key social media metrics, so teams can compare their own and competitors' performance with the industry. Announced on 20 November 2025; the help center lists it in the February 2026 product updates.

Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis), [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement).

Sources: [PR Newswire (Brandwatch)](https://www.prnewswire.com/news-releases/brandwatch-strengthens-ai-leadership-with-deeper-insights-and-expanded-data-coverage-302621990.html), [Brandwatch SMM Help Center](https://social-media-management-help.brandwatch.com/en/articles/17451359-product-updates-february-2026).

Link: https://www.newsprint.com/companies/brandwatch/#launch-R264

### Adds Threads to Engage inbox

Announced November 2025.

Social Media Management's Engage inbox now shows a connected Threads account's posts, comment threads and @mentions.

Source: [Brandwatch Social Media Management product updates (November 2025)](https://social-media-management-help.brandwatch.com/en/articles/17567244-product-updates-november-2025).

Link: https://www.newsprint.com/companies/brandwatch/#launch-LFV1BCANM

### Adds dashboard-level filters in Measure

Announced November 2025.

One filter now applies across all eligible widgets on a Measure dashboard.

Features: [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement).

Source: [Brandwatch Social Media Management product updates (November 2025)](https://social-media-management-help.brandwatch.com/en/articles/17567244-product-updates-november-2025).

Link: https://www.newsprint.com/companies/brandwatch/#launch-LJY80X2QG

### Brandwatch-Trajaan partnership

Announced August 2025.

Brandwatch and Trajaan announced a partnership integrating Trajaan's AI search-intelligence engine into Brandwatch Search Intelligence, ahead of Cision's December 2025 acquisition of Trajaan.

Source: [PR Newswire (Cision release)](https://www.prnewswire.com/news-releases/cision-acquires-trajaan-expanding-ai-and-search-intelligence-across-its-platforms-302639275.html).

Link: https://www.newsprint.com/companies/brandwatch/#launch-E278

### AI-powered influencer summaries

Announced July 2025.

AI-generated summaries of influencer content/performance within Brandwatch's social media management tools.

Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis).

Source: [Brandwatch Help Center](https://social-media-management-help.brandwatch.com/en/articles/12767622-product-updates-july-2025).

Link: https://www.newsprint.com/companies/brandwatch/#launch-R175

### Iris AI content translations

Announced June 2025.

AI-driven translation of content via the Iris AI layer.

Source: [Brandwatch Help Center](https://social-media-management-help.brandwatch.com/en/articles/12767623-product-updates-june-2025).

Link: https://www.newsprint.com/companies/brandwatch/#launch-R168

### React Score and Iris AI Query Assistant

Available Dec. 5, 2024.

Brandwatch launched React Score, announced a Google Cloud/Gemini collaboration and said an Iris AI query assistant would follow in Q1 2025.

Source: [PR Newswire](https://www.prnewswire.com/news-releases/brandwatch-advances-brand-reputation-management-with-innovative-proprietary-and-generative-ai-integration-302323445.html).

Link: https://www.newsprint.com/companies/brandwatch/#launch-E223

### React Score

Announced Dec. 5, 2024.

AI-powered brand reputation score rating conversations in real time for harm, spam, and emotion using NLP and generative AI.

Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis).

Source: [PR Newswire (Brandwatch)](https://www.prnewswire.com/news-releases/brandwatch-advances-brand-reputation-management-with-innovative-proprietary-and-generative-ai-integration-302323445.html).

Link: https://www.newsprint.com/companies/brandwatch/#launch-R122

### Iris Expands with GPT Technology

Available May 17, 2023.

Brandwatch expanded its Iris AI engine with GPT technology, adding Iris conversation insights, writing assistant, and content insights.

Source: [PR Newswire](https://www.prnewswire.com/news-releases/brandwatch-expands-its-ai-engine-iris-with-latest-gpt-tech-301826600.html).

Link: https://www.newsprint.com/companies/brandwatch/#launch-E150

### Iris conversation insights

Announced May 17, 2023.

GPT-powered feature producing natural-language summaries of themes and trends within raw conversation data.

Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis).

Source: [Brandwatch press release](https://www.brandwatch.com/press/press-releases/brandwatch-expands-its-ai-engine-iris-with-latest-gpt-tech/).

Link: https://www.newsprint.com/companies/brandwatch/#launch-R059

### Iris writing assistant

Announced May 17, 2023.

GPT-powered writing tool handling post generation, reply drafting, and spelling/grammar/length checks for social content.

Source: [Brandwatch press release](https://www.brandwatch.com/press/press-releases/brandwatch-expands-its-ai-engine-iris-with-latest-gpt-tech/).

Link: https://www.newsprint.com/companies/brandwatch/#launch-R060

### Iris content insights

Announced May 17, 2023.

AI-generated metrics and themes describing the performance of owned and competitor social content.

Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis).

Source: [Brandwatch press release](https://www.brandwatch.com/press/press-releases/brandwatch-expands-its-ai-engine-iris-with-latest-gpt-tech/).

Link: https://www.newsprint.com/companies/brandwatch/#launch-R061

### Falcon.io Merges into Brandwatch

Announced May 2022.

Falcon.io officially merged to become one with Brandwatch, unifying the two products under the Brandwatch brand.

Source: [Wikipedia](https://en.wikipedia.org/wiki/Brandwatch).

Link: https://www.newsprint.com/companies/brandwatch/#launch-E124

### Acquired Paladin

Announced March 2, 2022.

Brandwatch acquired Paladin, an influencer marketing management platform, later rebranded as Influence within its Social Media Management suite.

Source: [Brandwatch blog](https://www.brandwatch.com/blog/brandwatch-acquires-paladin/).

Link: https://www.newsprint.com/companies/brandwatch/#launch-E120

### New multilingual sentiment model (transfer learning)

Available Jan. 31, 2022.

A new sentiment model with about 18% better accuracy and support for 44 languages.

Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis).

Source: [Brandwatch (blog, 2022-01-31)](https://www.brandwatch.com/blog/data-science-behind-brandwatchs-new-sentiment-analysis/).

Link: https://www.newsprint.com/companies/brandwatch/#launch-N043

### Cision Closes Brandwatch Acquisition

Announced June 1, 2021.

Cision closed its acquisition of Brandwatch, formally combining the companies including Cision's Falcon.io business.

Source: [PR Newswire](https://www.prnewswire.com/news-releases/cision-closes-brandwatch-acquisition-301302866.html).

Link: https://www.newsprint.com/companies/brandwatch/#launch-E101

### Cision Acquires Brandwatch

Announced Feb. 26, 2021.

Cision announced a definitive agreement to acquire Brandwatch for $450 million, combining PR, social media management and social listening.

Source: [PR Newswire](https://www.prnewswire.com/news-releases/cision-brings-pr-social-media-management-and-digital-consumer-intelligence-together-with-category-defining-acquisition-of-brandwatch-301236443.html).

Link: https://www.newsprint.com/companies/brandwatch/#launch-E096

### Iris AI Search (GPT)

Announced 2020.

GPT technology integrated into Iris's AI Search element, per Brandwatch's own retrospective account.

Source: [Brandwatch press release (2023, retrospective mention)](https://www.brandwatch.com/press/press-releases/brandwatch-expands-its-ai-engine-iris-with-latest-gpt-tech/).

Link: https://www.newsprint.com/companies/brandwatch/#launch-R035

### Brandwatch Consumer Research

Available Sept. 17, 2019.

A unified flagship listening platform after the Crimson Hexagon merger, using machine learning to classify posts and images.

Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring), [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis).

Source: [Brandwatch (press release, 2019-09-17)](https://www.brandwatch.com/press/press-releases/brandwatch-disrupts-market-research-industry-with-new-flagship-product/).

Link: https://www.newsprint.com/companies/brandwatch/#launch-N042

### Acquired Qriously

Announced March 28, 2019.

Brandwatch acquired London SaaS research platform Qriously, adding real-time mobile survey capability to its intelligence suite.

Source: [Brandwatch press release](https://www.brandwatch.com/press/press-releases/brandwatch-acquires-qriously/).

Link: https://www.newsprint.com/companies/brandwatch/#launch-E073

### Cision Acquires Falcon.io

Announced January 2019.

Cision, which would later acquire Brandwatch, acquired social media management platform Falcon.io.

Source: [Wikipedia](https://en.wikipedia.org/wiki/Brandwatch).

Link: https://www.newsprint.com/companies/brandwatch/#launch-E071

### Iris

Announced Nov. 13, 2018.

In-app AI analyst that automatically detects and explains the causes of spikes in online conversation about a brand.

Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis).

Source: [Brandwatch press release](https://www.brandwatch.com/press/press-releases/brandwatch-introduces-iris-an-ai-powered-analyst/).

Link: https://www.newsprint.com/companies/brandwatch/#launch-R033

### Merger with Crimson Hexagon

Announced Oct. 4, 2018.

Brandwatch and Crimson Hexagon announced the signing of a merger agreement, creating a company with roughly $100 million in ARR.

Source: [Brandwatch press release](https://www.brandwatch.com/press/press-releases/brandwatch-crimson-hexagon-merge/).

Link: https://www.newsprint.com/companies/brandwatch/#launch-E062

### Acquired BuzzSumo

Announced Oct. 10, 2017.

Brandwatch acquired content marketing and influencer identification platform BuzzSumo, which retained its own brand.

Source: [PR Newswire](https://www.prnewswire.com/news-releases/brandwatch-acquires-content-marketing-platform-buzzsumo-300534449.html).

Link: https://www.newsprint.com/companies/brandwatch/#launch-E055

### Brandwatch Image Insights

Available June 28, 2017.

Image recognition that finds any logo in social images, wherever it sits in the picture.

Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis).

Source: [Brandwatch (press release, 2017-06-28)](https://www.brandwatch.com/press/press-releases/brandwatch-image-insights-image-analytics-platform-track-every-logo/).

Link: https://www.newsprint.com/companies/brandwatch/#launch-N041

### Brandwatch Audiences

Available July 26, 2016.

An influence and audience analytics product built on a large influencer database.

Source: [Brandwatch (press release, 2016-07-26)](https://www.brandwatch.com/press/press-releases/brandwatch-launches-audiences-instant-social-insights-community/).

Link: https://www.newsprint.com/companies/brandwatch/#launch-N040

### $33 Million Series C

Announced Oct. 29, 2015.

Brandwatch raised a $33 million Series C led by new investor Partech Ventures to fund US expansion.

Source: [Brandwatch press release](https://www.brandwatch.com/press/press-releases/brandwatch-raises-33-million-fuel-social-intelligence-growth/).

Link: https://www.newsprint.com/companies/brandwatch/#launch-E043

### Brandwatch Signals

Available March 26, 2015.

Automatic alerts that tell users when streaming social data changes in a significant or unexpected way.

Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring).

Source: [Brandwatch (press release, 2015-03-26)](https://www.brandwatch.com/press/press-releases/brandwatch-launches-signals-groundbreaking-automated-intelligence-alerts/).

Link: https://www.newsprint.com/companies/brandwatch/#launch-N039

### Acquired PeerIndex

Announced Dec. 17, 2014.

Brandwatch acquired London-based influencer analytics firm PeerIndex, its first acquisition.

Source: [Brandwatch press release](https://www.brandwatch.com/press/press-releases/brandwatch-buys-top-influencer-analytics-firm-peerindex/).

Link: https://www.newsprint.com/companies/brandwatch/#launch-E036

### $22 Million Growth Funding

Announced May 22, 2014.

Brandwatch raised $22 million led by new investor Highland Capital Partners Europe, with Nauta Capital participating.

Source: [Brandwatch press release](https://www.brandwatch.com/press/press-releases/brandwatch-raises-22-million-growth-capital-led-highland-capital-partners-europe/).

Link: https://www.newsprint.com/companies/brandwatch/#launch-E031

### Brandwatch Vizia

Available Sept. 18, 2013.

A multi-screen social media command center that displays live social data on any screen.

Features: [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement).

Source: [Brandwatch (press release, 2013-09-18)](https://www.brandwatch.com/press/press-releases/brandwatch-introduces-next-generation-social-command-center-brandwatch-vizia/).

Link: https://www.newsprint.com/companies/brandwatch/#launch-N038

### Founded

Announced 2007.

Magpie Search and Alert relaunched as Brandwatch, focused on tracking social media mentions.

Source: [Wikipedia](https://en.wikipedia.org/wiki/Brandwatch).

Link: https://www.newsprint.com/companies/brandwatch/#launch-E005

### Brandwatch social listening (search for brand mentions across the social web)

Available 2007.

Brandwatch launched as a tool to search for mentions of a brand across the social web.

Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring).

Source: [Brandwatch (press release, 2016-07-26)](https://www.brandwatch.com/press/press-releases/brandwatch-launches-audiences-instant-social-insights-community/).

Link: https://www.newsprint.com/companies/brandwatch/#launch-N037

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology