{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"BuzzSumo: new features and launches\", https://www.newsprint.com/companies/buzzsumo/, updated 2026-10-28",
  "updated_at": "2026-10-28",
  "url": "https://www.newsprint.com/companies/buzzsumo/",
  "markdown_url": "https://www.newsprint.com/companies/buzzsumo.md",
  "title": "BuzzSumo: new features and launches",
  "opening_answer": "We confirmed 8 product launches from BuzzSumo since 2014. The latest, AI-powered media database (journalist database GA), was announced Oct. 3, 2023. We also record 2 acquisitions and 1 new company.",
  "period": "2014 to Oct. 3, 2023",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C018",
    "slug": "buzzsumo",
    "name": "BuzzSumo",
    "aliases": [],
    "site": "https://buzzsumo.com/",
    "summary": "BuzzSumo sells a content and trend platform to PR and marketing teams. It scores trending content and surfaces viral topics from a large article index. It also includes a journalist media database, an AI pitching tool that sends and tracks pitches, and coverage reports.",
    "founded": 2013,
    "categories": [
      "monitoring"
    ],
    "status": "active",
    "price_note": "billed yearly: Content Creation $199/mo, PR & Comms $299, Suite $499, Enterprise $999 (annual only); monthly billing costs about 20% more",
    "update_channels": [
      {
        "kind": "blog",
        "url": "https://buzzsumo.com/blog/"
      },
      {
        "kind": "docs",
        "url": "https://help.buzzsumo.com/en/"
      }
    ],
    "updated_at": "2026-10-28",
    "category_names": [
      "Media monitoring and analysis"
    ]
  },
  "confirmed_product_launches": 8,
  "dated_product_launches": 8,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 11,
  "launches": [
    {
      "id": "E164",
      "company": "buzzsumo",
      "product": null,
      "title": "AI-powered media database (journalist database GA)",
      "summary": "BuzzSumo moved its journalist database to general availability with 700,000 reporters and a generative-AI pitch-writing feature.",
      "kind": "feature",
      "features": [],
      "tags": [],
      "categories": [
        "monitoring"
      ],
      "tech": null,
      "stage": null,
      "announced_on": "2023-10-03",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.swordandthescript.com/2023/10/pr-software-vendors/",
          "name": "Sword and the Script",
          "quote": null,
          "retrieved_at": "2026-10-13"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-13",
        "content_hash": "0543ff3497d35bc034df37a905dbc19c6db3f3711d18d5f06a9443b3fe916210"
      },
      "recorded_on": "2026-09-29",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {},
      "url": "https://www.newsprint.com/companies/buzzsumo/#launch-E164",
      "issues": []
    },
    {
      "id": "R076",
      "company": "buzzsumo",
      "product": null,
      "title": "Media Database",
      "summary": "AI-powered database of 700,000+ journalists across 7,000 outlets, integrated with BuzzSumo's content index for PR research and pitching.",
      "kind": "feature",
      "features": [
        "media-database"
      ],
      "tags": [],
      "categories": [
        "monitoring"
      ],
      "tech": "ml",
      "stage": "ga",
      "announced_on": "2023-08-01",
      "available_on": "2023-08-01",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://buzzsumo.com/blog/buzzsumo-journalist-database/",
          "name": "Sword and the Script",
          "quote": "an artificial intelligence-powered media database",
          "retrieved_at": "2026-10-13"
        }
      ],
      "verification": {
        "status": "amended",
        "model": null,
        "checked_at": "2026-10-13",
        "content_hash": "127ef49ba67376769724dd198cbe76aa57e9086bf152b1bf23409679ee4b3fe8"
      },
      "recorded_on": "2026-09-29",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "media-database": "https://www.newsprint.com/features/#feature-media-database"
      },
      "url": "https://www.newsprint.com/companies/buzzsumo/#launch-R076",
      "issues": []
    },
    {
      "id": "R077",
      "company": "buzzsumo",
      "product": null,
      "title": "AI Assisted Pitches",
      "summary": "Generative-AI tool inside the Media/Journalist Database that writes and structures a pitch email from a simple prompt.",
      "kind": "feature",
      "features": [
        "pitch-writing"
      ],
      "tags": [],
      "categories": [
        "monitoring"
      ],
      "tech": "llm",
      "stage": "ga",
      "announced_on": "2023-08-01",
      "available_on": "2023-08-01",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://buzzsumo.com/blog/buzzsumo-journalist-database/",
          "name": "BuzzSumo blog",
          "quote": "Use the power of AI to help write and structure your pitch with just a simple prompt.",
          "retrieved_at": "2026-10-13"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-13",
        "content_hash": "5b5883c1291beccab6756d1344afdc87aec1c257cf0a56125630203dbdf17fe1"
      },
      "recorded_on": "2026-09-29",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "pitch-writing": "https://www.newsprint.com/features/#feature-pitch-writing"
      },
      "url": "https://www.newsprint.com/companies/buzzsumo/#launch-R077",
      "issues": []
    },
    {
      "id": "E097",
      "company": "buzzsumo",
      "product": null,
      "title": "Cision acquires Brandwatch, BuzzSumo's parent",
      "summary": "Cision announced a $450 million deal to acquire Brandwatch, whose portfolio includes content marketing platform BuzzSumo.",
      "kind": "acquisition",
      "features": [],
      "tags": [],
      "categories": [
        "monitoring"
      ],
      "tech": null,
      "stage": null,
      "announced_on": "2021-02-26",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.prnewswire.com/news-releases/cision-brings-pr-social-media-management-and-digital-consumer-intelligence-together-with-category-defining-acquisition-of-brandwatch-301236443.html",
          "name": "PR Newswire (Cision release)",
          "quote": null,
          "retrieved_at": "2026-10-13"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-13",
        "content_hash": "30e57c4198c63a59232acc93edb706d75c679f0e793e4d991a97029cfcfc44c3"
      },
      "recorded_on": "2026-09-29",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {},
      "url": "https://www.newsprint.com/companies/buzzsumo/#launch-E097",
      "issues": []
    },
    {
      "id": "N135",
      "company": "buzzsumo",
      "product": null,
      "title": "Journalist Profiles",
      "summary": "BuzzSumo began letting users look up journalists, with their interests, emails and the publications they write for.",
      "kind": "feature",
      "features": [
        "media-database"
      ],
      "tags": [],
      "categories": [
        "monitoring"
      ],
      "tech": "rules",
      "stage": "ga",
      "announced_on": "2021-01-01",
      "available_on": "2021-01-01",
      "date_precision": "year",
      "sources": [
        {
          "url": "https://buzzsumo.com/about/",
          "name": "BuzzSumo (About, company history); blog 'Introducing Journalist Profiles' (updated 29 Oct 2022)",
          "quote": "BuzzSumo began enabling users to identify and research journalists.",
          "retrieved_at": "2026-10-14"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": "Sol",
        "checked_at": "2026-10-14",
        "content_hash": "08751651899df91e9684e124b96ea574293d434a58d76bbb5ad4aefe7e2e570a"
      },
      "recorded_on": "2026-10-14",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "media-database": "https://www.newsprint.com/features/#feature-media-database"
      },
      "url": "https://www.newsprint.com/companies/buzzsumo/#launch-N135",
      "issues": []
    },
    {
      "id": "E054",
      "company": "buzzsumo",
      "product": null,
      "title": "Acquired by Brandwatch",
      "summary": "Brandwatch acquired BuzzSumo, calling it the world's most popular content marketing and influencer identification platform.",
      "kind": "acquisition",
      "features": [],
      "tags": [],
      "categories": [
        "monitoring"
      ],
      "tech": null,
      "stage": null,
      "announced_on": "2017-10-10",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.prnewswire.com/news-releases/brandwatch-acquires-content-marketing-platform-buzzsumo-300534449.html",
          "name": "PR Newswire (Brandwatch release)",
          "quote": null,
          "retrieved_at": "2026-10-13"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-13",
        "content_hash": "da92c23242cd0552c64caf12685316b72aed40ba9cfa6a4164e0dffaa2d203ff"
      },
      "recorded_on": "2026-09-29",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {},
      "url": "https://www.newsprint.com/companies/buzzsumo/#launch-E054",
      "issues": []
    },
    {
      "id": "N134",
      "company": "buzzsumo",
      "product": null,
      "title": "Question Analyzer (launched as Bloomberry, later folded into BuzzSumo)",
      "summary": "BuzzSumo's co-founders launched a question analyzer tool that finds the questions people ask on forums; it was later brought into BuzzSumo.",
      "kind": "feature",
      "features": [
        "story-ideas"
      ],
      "tags": [],
      "categories": [
        "monitoring"
      ],
      "tech": "rules",
      "stage": "ga",
      "announced_on": "2017-01-01",
      "available_on": "2017-01-01",
      "date_precision": "year",
      "sources": [
        {
          "url": "https://buzzsumo.com/about/",
          "name": "BuzzSumo (About, company history)",
          "quote": "BuzzSumo’s co-founders launched a question analyzer tool for the first time as Bloomberry. This was later brought into BuzzSumo.",
          "retrieved_at": "2026-10-14"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": "Sol",
        "checked_at": "2026-10-14",
        "content_hash": "32cdee889cd4909308924a09d25abc7258d87828c271bb8a1f01db61232aea50"
      },
      "recorded_on": "2026-10-14",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "story-ideas": "https://www.newsprint.com/features/#feature-story-ideas"
      },
      "url": "https://www.newsprint.com/companies/buzzsumo/#launch-N134",
      "issues": []
    },
    {
      "id": "N133",
      "company": "buzzsumo",
      "product": null,
      "title": "Trending Now (trending content dashboards)",
      "summary": "BuzzSumo added dashboards of trending content ranked by the velocity of shares for chosen keywords and topics.",
      "kind": "feature",
      "features": [
        "trend-detection",
        "media-monitoring"
      ],
      "tags": [],
      "categories": [
        "monitoring"
      ],
      "tech": "rules",
      "stage": "ga",
      "announced_on": "2015-04-21",
      "available_on": "2015-04-21",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.socialmediatoday.com/social-business/2015-04-21/buzzsumo-adds-trending-content-feature",
          "name": "Social Media Today (21 Apr 2015)",
          "quote": "BuzzSumo's latest trick is monitoring trending content. The new feature enables you to set up a dashboard of trending or most shared content",
          "retrieved_at": "2026-10-14"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": "Sol",
        "checked_at": "2026-10-14",
        "content_hash": "30c67f4f0edb1aea51188836181a2cfca678e6e0cf5f3ded56272aba4ef83dcd"
      },
      "recorded_on": "2026-10-14",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "trend-detection": "https://www.newsprint.com/features/#feature-trend-detection",
        "media-monitoring": "https://www.newsprint.com/features/#feature-media-monitoring"
      },
      "url": "https://www.newsprint.com/companies/buzzsumo/#launch-N133",
      "issues": []
    },
    {
      "id": "E033",
      "company": "buzzsumo",
      "product": null,
      "title": "BuzzSumo Pro Launched",
      "summary": "BuzzSumo Pro launched in September 2014, self-funded, following the company's January 2014 incorporation.",
      "kind": "feature",
      "features": [],
      "tags": [],
      "categories": [
        "monitoring"
      ],
      "tech": null,
      "stage": "ga",
      "announced_on": "2014-09-01",
      "available_on": "2014-09-01",
      "date_precision": "month",
      "sources": [
        {
          "url": "https://startuptalky.com/buzzsumo-success-story/",
          "name": "StartupTalky",
          "quote": null,
          "retrieved_at": "2026-10-13"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-13",
        "content_hash": "9866893419b9ebee1dc841c62035f36eeaf7634b446213fdd031fd77bb0586d3"
      },
      "recorded_on": "2026-09-29",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {},
      "url": "https://www.newsprint.com/companies/buzzsumo/#launch-E033",
      "issues": []
    },
    {
      "id": "E030",
      "company": "buzzsumo",
      "product": null,
      "title": "BuzzSumo Limited Incorporated",
      "summary": "BuzzSumo Limited was incorporated in the UK on 21 January 2014 (company #08854839).",
      "kind": "founded",
      "features": [],
      "tags": [],
      "categories": [
        "monitoring"
      ],
      "tech": null,
      "stage": null,
      "announced_on": "2014-01-21",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://find-and-update.company-information.service.gov.uk/company/08854839",
          "name": "UK Companies House",
          "quote": null,
          "retrieved_at": "2026-10-13"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-13",
        "content_hash": "c401ae7d17ac1aba5592fd4536724ef3db5108511d6275a344232936fe042195"
      },
      "recorded_on": "2026-09-29",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {},
      "url": "https://www.newsprint.com/companies/buzzsumo/#launch-E030",
      "issues": []
    },
    {
      "id": "N132",
      "company": "buzzsumo",
      "product": null,
      "title": "BuzzSumo (content analyzer: most-shared content by topic or domain)",
      "summary": "BuzzSumo launched as a tool that shows which content gets the most social shares for any topic, URL or website.",
      "kind": "feature",
      "features": [
        "trend-detection"
      ],
      "tags": [],
      "categories": [
        "monitoring"
      ],
      "tech": "rules",
      "stage": "ga",
      "announced_on": "2014-01-01",
      "available_on": "2014-01-01",
      "date_precision": "year",
      "sources": [
        {
          "url": "https://buzzsumo.com/about/",
          "name": "BuzzSumo (About, company history)",
          "quote": "Since we launched in 2014, BuzzSumo has been the go-to content marketing tool for creators worldwide.",
          "retrieved_at": "2026-10-14"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": "Sol",
        "checked_at": "2026-10-14",
        "content_hash": "1bb8fcceb2f8f0ec91564aab6bc70356454521abf5a7b77a63d6aeed50ee1137"
      },
      "recorded_on": "2026-10-14",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "trend-detection": "https://www.newsprint.com/features/#feature-trend-detection"
      },
      "url": "https://www.newsprint.com/companies/buzzsumo/#launch-N132",
      "issues": []
    }
  ]
}