# BuzzSumo: new features and launches URL: https://www.newsprint.com/companies/buzzsumo/ Covers: 2014 to Oct. 3, 2023 Updated: 2026-10-28 License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/ Cite as: Newsprint, "BuzzSumo: new features and launches", https://www.newsprint.com/companies/buzzsumo/, updated 2026-10-28 > We confirmed 8 product launches from BuzzSumo since 2014. The latest, AI-powered media database (journalist database GA), was announced Oct. 3, 2023. We also record 2 acquisitions and 1 new company. BuzzSumo sells a content and trend platform to PR and marketing teams. It scores trending content and surfaces viral topics from a large article index. It also includes a journalist media database, an AI pitching tool that sends and tracks pitches, and coverage reports. ## Facts - Site: [buzzsumo.com](https://buzzsumo.com/) - Founded: 2013 - Category: Media monitoring and analysis - Status: Active - Price: billed yearly: Content Creation $199/mo, PR & Comms $299, Suite $499, Enterprise $999 (annual only); monthly billing costs about 20% more ## Every dated launch, newest first ### AI-powered media database (journalist database GA) Announced Oct. 3, 2023. BuzzSumo moved its journalist database to general availability with 700,000 reporters and a generative-AI pitch-writing feature. Source: [Sword and the Script](https://www.swordandthescript.com/2023/10/pr-software-vendors/). Link: https://www.newsprint.com/companies/buzzsumo/#launch-E164 ### Media Database Available Aug. 1, 2023. AI-powered database of 700,000+ journalists across 7,000 outlets, integrated with BuzzSumo's content index for PR research and pitching. Features: [Media database](https://www.newsprint.com/features/#feature-media-database). Source: [Sword and the Script](https://buzzsumo.com/blog/buzzsumo-journalist-database/). Link: https://www.newsprint.com/companies/buzzsumo/#launch-R076 ### AI Assisted Pitches Available Aug. 1, 2023. Generative-AI tool inside the Media/Journalist Database that writes and structures a pitch email from a simple prompt. Features: [Pitch writing](https://www.newsprint.com/features/#feature-pitch-writing). Source: [BuzzSumo blog](https://buzzsumo.com/blog/buzzsumo-journalist-database/). Link: https://www.newsprint.com/companies/buzzsumo/#launch-R077 ### Cision acquires Brandwatch, BuzzSumo's parent Announced Feb. 26, 2021. Cision announced a $450 million deal to acquire Brandwatch, whose portfolio includes content marketing platform BuzzSumo. Source: [PR Newswire (Cision release)](https://www.prnewswire.com/news-releases/cision-brings-pr-social-media-management-and-digital-consumer-intelligence-together-with-category-defining-acquisition-of-brandwatch-301236443.html). Link: https://www.newsprint.com/companies/buzzsumo/#launch-E097 ### Journalist Profiles Available 2021. BuzzSumo began letting users look up journalists, with their interests, emails and the publications they write for. Features: [Media database](https://www.newsprint.com/features/#feature-media-database). Source: [BuzzSumo (About, company history); blog 'Introducing Journalist Profiles' (updated 29 Oct 2022)](https://buzzsumo.com/about/). Link: https://www.newsprint.com/companies/buzzsumo/#launch-N135 ### Acquired by Brandwatch Announced Oct. 10, 2017. Brandwatch acquired BuzzSumo, calling it the world's most popular content marketing and influencer identification platform. Source: [PR Newswire (Brandwatch release)](https://www.prnewswire.com/news-releases/brandwatch-acquires-content-marketing-platform-buzzsumo-300534449.html). Link: https://www.newsprint.com/companies/buzzsumo/#launch-E054 ### Question Analyzer (launched as Bloomberry, later folded into BuzzSumo) Available 2017. BuzzSumo's co-founders launched a question analyzer tool that finds the questions people ask on forums; it was later brought into BuzzSumo. Features: [Story ideas and angles](https://www.newsprint.com/features/#feature-story-ideas). Source: [BuzzSumo (About, company history)](https://buzzsumo.com/about/). Link: https://www.newsprint.com/companies/buzzsumo/#launch-N134 ### Trending Now (trending content dashboards) Available April 21, 2015. BuzzSumo added dashboards of trending content ranked by the velocity of shares for chosen keywords and topics. Features: [Trend detection](https://www.newsprint.com/features/#feature-trend-detection), [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring). Source: [Social Media Today (21 Apr 2015)](https://www.socialmediatoday.com/social-business/2015-04-21/buzzsumo-adds-trending-content-feature). Link: https://www.newsprint.com/companies/buzzsumo/#launch-N133 ### BuzzSumo Pro Launched Available September 2014. BuzzSumo Pro launched in September 2014, self-funded, following the company's January 2014 incorporation. Source: [StartupTalky](https://startuptalky.com/buzzsumo-success-story/). Link: https://www.newsprint.com/companies/buzzsumo/#launch-E033 ### BuzzSumo Limited Incorporated Announced Jan. 21, 2014. BuzzSumo Limited was incorporated in the UK on 21 January 2014 (company \#08854839). Source: [UK Companies House](https://find-and-update.company-information.service.gov.uk/company/08854839). Link: https://www.newsprint.com/companies/buzzsumo/#launch-E030 ### BuzzSumo (content analyzer: most-shared content by topic or domain) Available 2014. BuzzSumo launched as a tool that shows which content gets the most social shares for any topic, URL or website. Features: [Trend detection](https://www.newsprint.com/features/#feature-trend-detection). Source: [BuzzSumo (About, company history)](https://buzzsumo.com/about/). Link: https://www.newsprint.com/companies/buzzsumo/#launch-N132 ## Methodology and corrections How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology