{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Captiv8: what it sells, price and AI features\", https://www.newsprint.com/companies/captiv8/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/captiv8/",
  "markdown_url": "https://www.newsprint.com/companies/captiv8.md",
  "title": "Captiv8: what it sells, price and AI features",
  "opening_answer": "Captiv8 is on the social monitoring map. We record 1 dated launch or event for it. The latest is dated May 21, 2025.",
  "period": "May 21, 2025",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CMVN6CP",
    "slug": "captiv8",
    "name": "Captiv8",
    "aliases": [],
    "site": "https://captiv8.io/",
    "summary": "Influencer marketing suite. Creator discovery with 500+ filters and global post search, AI brand-affinity and brand-safety scores, lookalikes, plus social insights trackers (brand and competitor), workflow, payments and commerce. Now integrated into Influential (Publicis).",
    "founded": 2015,
    "categories": [
      "creator-data"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Creator analytics"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "Influencer marketing suite. Creator discovery with 500+ filters and global post search, AI brand-affinity and brand-safety scores, lookalikes, plus social insights trackers (brand and competitor), workflow, payments and commerce. Now integrated into Influential (Publicis).",
    "source": {
      "name": "captiv8.io",
      "url": "https://captiv8.io/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "social-monitoring",
      "title": "The social monitoring map",
      "url": "https://www.newsprint.com/research/social-monitoring/#co-captiv8",
      "section": "companies",
      "name": "Captiv8",
      "site": "https://captiv8.io/",
      "category": "Creator analytics",
      "what": "Influencer marketing suite. Creator discovery with 500+ filters and global post search, AI brand-affinity and brand-safety scores, lookalikes, plus social insights trackers (brand and competitor), workflow, payments and commerce. Now integrated into Influential (Publicis).",
      "what_source": {
        "name": "captiv8.io",
        "url": "https://captiv8.io/"
      },
      "price": "No prices published (sign-up and demo only; /pricing returns 404).",
      "price_published": false,
      "capabilities": {
        "label": "Platforms",
        "items": [
          "Instagram",
          "TikTok",
          "YouTube"
        ]
      },
      "scale_tier": 2,
      "scale": "Established: a public parent, or a disclosed user or customer base (Acquired by Publicis Groupe (public parent) in May 2025 and merged with Influential.)",
      "founded": "2015",
      "founded_source": {
        "name": "builtinnyc.com",
        "url": "https://www.builtinnyc.com/company/captiv8"
      },
      "fate": null,
      "sources": [
        {
          "name": "captiv8.io",
          "url": "https://captiv8.io/"
        },
        {
          "name": "builtinnyc.com",
          "url": "https://www.builtinnyc.com/company/captiv8"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/captiv8/#event-1",
      "on": "2025-05-21",
      "date_precision": "day",
      "title": "Publicis Groupe acquires Captiv8, to be integrated with Influential.",
      "summary": "Publicis announced the acquisition; Captiv8 integrated with Influential to run Publicis' influencer business. Terms undisclosed.",
      "kind": "Acquisition",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-captiv8"
      },
      "source": {
        "name": "Publicis Groupe",
        "url": "https://finance.publicisgroupe.com/sites/default/files/press-releases/2025-05/PUBLICIS%20GROUPE%20ACQUIRES%20CAPTIV8%20.pdf"
      }
    }
  ]
}