{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"CaptivateIQ: what it sells, price and AI features\", https://www.newsprint.com/companies/captivateiq/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/captivateiq/",
  "markdown_url": "https://www.newsprint.com/companies/captivateiq.md",
  "title": "CaptivateIQ: what it sells, price and AI features",
  "opening_answer": "CaptivateIQ is on 2 Newsprint research maps: the AI compensation software map and the AI revenue operations software map. We record 6 dated launches and events for it. The latest is dated Oct. 21, 2026.",
  "period": "Aug. 13, 2025 to Oct. 21, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CSB6JP5",
    "slug": "captivateiq",
    "name": "CaptivateIQ",
    "aliases": [],
    "site": "https://www.captivateiq.com/",
    "summary": "\"Planning and incentives agents that simply work.\" CaptivateIQ sells incentive compensation and sales planning on one data set to sales operations, finance and HR teams. Its AI reads plan requirements and writes plan formulas, explains payouts to reps in plain language, flags payout anomalies, and builds revenue plans with territory and account assignments, with a person approving each change.",
    "founded": 2017,
    "categories": [
      "icm"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Sales compensation and commissions"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"Planning and incentives agents that simply work.\" CaptivateIQ sells incentive compensation and sales planning on one data set to sales operations, finance and HR teams. Its AI reads plan requirements and writes plan formulas, explains payouts to reps in plain language, flags payout anomalies, and builds revenue plans with territory and account assignments, with a person approving each change.",
    "source": {
      "name": "captivateiq.com",
      "url": "https://www.captivateiq.com/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "compensation-software",
      "title": "The AI compensation software map",
      "url": "https://www.newsprint.com/research/compensation-software/#co-captivateiq",
      "section": "companies",
      "name": "CaptivateIQ",
      "site": "https://www.captivateiq.com/",
      "category": "Sales compensation and commissions",
      "what": "\"Planning and incentives agents that simply work.\" CaptivateIQ sells incentive compensation and sales planning on one data set to sales operations, finance and HR teams. Its AI reads plan requirements and writes plan formulas, explains payouts to reps in plain language, flags payout anomalies, and builds revenue plans with territory and account assignments, with a person approving each change.",
      "what_source": {
        "name": "captivateiq.com",
        "url": "https://www.captivateiq.com/"
      },
      "price": "not published; sales-led quote based on payees, plan complexity and integrations",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Named agent",
          "Pay analytics",
          "Commission calculation",
          "Assistant",
          "Plan design",
          "Quota setting",
          "Rep earnings view",
          "Territory planning"
        ]
      },
      "scale_tier": 3,
      "scale": "Funded challenger: institutional funding disclosed ($164.6M disclosed funding and a $1.25B valuation at the 2022 Series C; the vendor's about page claims 1,000+ customers)",
      "founded": "2017",
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "captivateiq.com",
          "url": "https://www.captivateiq.com/"
        },
        {
          "name": "captivateiq.com",
          "url": "https://www.captivateiq.com/ai-agents"
        },
        {
          "name": "captivateiq.com",
          "url": "https://www.captivateiq.com/about"
        },
        {
          "name": "captivateiq.com",
          "url": "https://www.captivateiq.com/pricing"
        },
        {
          "name": "captivateiq.com",
          "url": "https://www.captivateiq.com/blog/top-10-moments-of-captivate-2026"
        },
        {
          "name": "captivateiq.com",
          "url": "https://www.captivateiq.com/blog/whats-new-at-ciq-december-2025"
        }
      ],
      "more_sources": 6,
      "cross_listed": false
    },
    {
      "map": "revenue-operations-software",
      "title": "The AI revenue operations software map",
      "url": "https://www.newsprint.com/research/revenue-operations-software/#co-captivateiq",
      "section": "companies",
      "name": "CaptivateIQ",
      "site": "https://www.captivateiq.com/",
      "category": "Sales compensation and commissions",
      "what": "\"Planning and incentives agents that simply work.\" CaptivateIQ sells sales capacity, quota and territory planning and commissions on one data set to sales operations, finance and RevOps teams. The Rev Planning Agent builds, changes and explains the sales plan and recommends fixes. Catalyst, its machine learning layer, forecasts payouts, attainment and ARR. A person approves each change an agent makes.",
      "what_source": {
        "name": "captivateiq.com",
        "url": "https://www.captivateiq.com/"
      },
      "price": "not published; sales-led",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Named agent",
          "Commissions",
          "Assistant",
          "AI forecasting",
          "Revenue analytics",
          "Territory and quota modeling"
        ]
      },
      "scale_tier": 3,
      "scale": "Funded challenger: institutional funding disclosed ($164.6M disclosed funding and a $1.25B valuation at the 2022 Series C; the vendor's about page claims 1,000+ customers)",
      "founded": "2017",
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "captivateiq.com",
          "url": "https://www.captivateiq.com/"
        },
        {
          "name": "captivateiq.com",
          "url": "https://www.captivateiq.com/ai-agents"
        },
        {
          "name": "captivateiq.com",
          "url": "https://www.captivateiq.com/pricing"
        },
        {
          "name": "venturebeat.com",
          "url": "https://venturebeat.com/business/captivateiq-which-is-developing-software-to-automate-sales-commission-payments-raises-100m"
        }
      ],
      "more_sources": 0,
      "cross_listed": true
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/captivateiq/#event-1",
      "on": "2026-10-21",
      "date_precision": "day",
      "title": "CaptivateIQ Comp Builder Agent is generally available and the Rev Planning Agent flags risks on its own",
      "summary": "Comp Builder Agent builds and updates comp plans and debugs formulas from plain language, and is rolling out to customers in cohorts. The Rev Planning Agent now flags risks and opportunities in the plan before a user looks, with recommended quota adjustments.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-captivateiq"
      },
      "source": {
        "name": "Vendor blog",
        "url": "https://www.captivateiq.com/blog/whats-new-october-2026"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/captivateiq/#event-2",
      "on": "2026-09-09",
      "date_precision": "day",
      "title": "CaptivateIQ Revenue Planning Agent is generally available",
      "summary": "The agent changes the sales plan directly: it updates a quota, restructures territories, assigns accounts to a node or adds a worksheet, and compares scenarios in one conversation. Before it acts it shows what will change and the downstream impact.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-captivateiq"
      },
      "source": {
        "name": "Vendor blog",
        "url": "https://www.captivateiq.com/blog/whats-new-september-2026"
      }
    },
    {
      "id": "event-3",
      "url": "https://www.newsprint.com/companies/captivateiq/#event-3",
      "on": "2026-07-29",
      "date_precision": "day",
      "title": "CaptivateIQ Revenue Planning Agent can now change the plan model, in open beta",
      "summary": "The July 2026 product update says the Revenue Planning Agent \"moves from reading your model to changing it.\" Before it acts, the agent shows what it will change and the downstream impact, and it can compare scenarios in one conversation. The post lists native MCP support for the Knowledge Base as coming soon.",
      "kind": "Launch",
      "from": {
        "name": "The AI compensation software map",
        "url": "https://www.newsprint.com/research/compensation-software/#co-captivateiq"
      },
      "source": {
        "name": "Vendor blog",
        "url": "https://www.captivateiq.com/blog/whats-new-at-ciq-july-2026"
      }
    },
    {
      "id": "event-4",
      "url": "https://www.newsprint.com/companies/captivateiq/#event-4",
      "on": "2026-05-15",
      "date_precision": "day",
      "title": "CaptivateIQ launches CaptivateIQ Agents and an MCP Server in limited beta",
      "summary": "Three agents: a Compensation Builder Agent that creates plans, formulas and columns and explains errors; a Compensation Operations Agent that checks payouts and data before they go out, answers rep and manager questions and manages approvals; and a Revenue Planning Agent that builds a plan from a leader's goals including territory and account assignments. An MCP Server connects live compensation and planning data to outside AI tools. The release says the agents are in limited beta for select customers, with general availability planned for later in 2026.",
      "kind": "Launch",
      "from": {
        "name": "The AI compensation software map",
        "url": "https://www.newsprint.com/research/compensation-software/#co-captivateiq"
      },
      "source": {
        "name": "MarTech Cube",
        "url": "https://www.martechcube.com/captivateiq-launches-captivateiq-agents/"
      }
    },
    {
      "id": "event-5",
      "url": "https://www.newsprint.com/companies/captivateiq/#event-5",
      "on": "2025-12-09",
      "date_precision": "day",
      "title": "CaptivateIQ opens AI Payee Agents to a waitlist",
      "summary": "The December 2025 product newsletter introduced two AI Payee Agents: a Plan Doc Explainer that answers questions about the full compensation plan, and a Statement Explainer that checks payout statements and flags items that may need review. The newsletter says they are available via waitlist only.",
      "kind": "Launch",
      "from": {
        "name": "The AI compensation software map",
        "url": "https://www.newsprint.com/research/compensation-software/#co-captivateiq"
      },
      "source": {
        "name": "Vendor blog",
        "url": "https://www.captivateiq.com/blog/whats-new-at-ciq-december-2025"
      }
    },
    {
      "id": "event-6",
      "url": "https://www.newsprint.com/companies/captivateiq/#event-6",
      "on": "2025-08-13",
      "date_precision": "day",
      "title": "CaptivateIQ joins sales planning and incentive pay in one AI platform with Catalyst",
      "summary": "CaptivateIQ released its next-generation platform that puts capacity planning, quota management and predictive modeling next to incentive compensation. Catalyst, a new AI and machine learning layer, supports tailored forecasting models and flags unusual data patterns; AI-guided plan building lets teams revise plans without IT.",
      "kind": "Launch",
      "from": {
        "name": "The AI compensation software map",
        "url": "https://www.newsprint.com/research/compensation-software/#co-captivateiq"
      },
      "source": {
        "name": "SalesTech Star (press release)",
        "url": "https://salestechstar.com/?p=250361"
      }
    }
  ]
}