{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Carta: what it sells, price and AI features\", https://www.newsprint.com/companies/carta/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/carta/",
  "markdown_url": "https://www.newsprint.com/companies/carta.md",
  "title": "Carta: what it sells, price and AI features",
  "opening_answer": "Carta is on the AI compensation software map. We record 3 dated launches and events for it. The latest is dated July 30, 2026.",
  "period": "April 2026 to July 30, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C52GCWC",
    "slug": "carta",
    "name": "Carta",
    "aliases": [],
    "site": "https://carta.com/",
    "summary": "Carta runs cap tables, equity and 409A records for private companies and publishes salary and equity benchmarks in its Total Compensation product. The AI is Carta Plugins for Claude: the Cap Table Plugin pulls live cap table summaries and 409A records, drafts board presentations, generates 18 report types for Excel and flags expiring valuations, low option pools and maturing SAFEs.",
    "founded": null,
    "categories": [
      "equity"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Equity management"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "Carta runs cap tables, equity and 409A records for private companies and publishes salary and equity benchmarks in its Total Compensation product. The AI is Carta Plugins for Claude: the Cap Table Plugin pulls live cap table summaries and 409A records, drafts board presentations, generates 18 report types for Excel and flags expiring valuations, low option pools and maturing SAFEs.",
    "source": {
      "name": "press.kgnews.net",
      "url": "https://press.kgnews.net/newsRead.php?no=1039739"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "compensation-software",
      "title": "The AI compensation software map",
      "url": "https://www.newsprint.com/research/compensation-software/#co-carta",
      "section": "companies",
      "name": "Carta",
      "site": "https://carta.com/",
      "category": "Equity management",
      "what": "Carta runs cap tables, equity and 409A records for private companies and publishes salary and equity benchmarks in its Total Compensation product. The AI is Carta Plugins for Claude: the Cap Table Plugin pulls live cap table summaries and 409A records, drafts board presentations, generates 18 report types for Excel and flags expiring valuations, low option pools and maturing SAFEs.",
      "what_source": {
        "name": "press.kgnews.net",
        "url": "https://press.kgnews.net/newsRead.php?no=1039739"
      },
      "price": "Not recorded. carta.com blocked automated reads. Total Compensation is sold to companies off Carta's cap table or as an add-on (Carta FAQ, Nov 2025 archive).",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Pay analytics",
          "Assistant",
          "Equity administration",
          "MCP or agent API"
        ]
      },
      "scale_tier": 2,
      "scale": "Established: a public parent, or a disclosed customer base (Carta's July 2026 press release says 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs. Revenue not opened.)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "press.kgnews.net",
          "url": "https://press.kgnews.net/newsRead.php?no=1039739"
        },
        {
          "name": "techintelpro.com",
          "url": "https://techintelpro.com/news/ai/enterprise-ai/carta-rearchitects-private-capital-operations-with-plugins-for-claude"
        },
        {
          "name": "pulse2.com",
          "url": "https://pulse2.com/carta-launches-carta-law-with-acquisition-of-avantia/"
        },
        {
          "name": "releasenotes.carta.com",
          "url": "https://releasenotes.carta.com/date/2026/6"
        },
        {
          "name": "web.archive.org",
          "url": "https://web.archive.org/web/2026/https://carta.com/"
        },
        {
          "name": "web.archive.org",
          "url": "https://web.archive.org/web/2026/https://carta.com/blog/plugins-for-claude/"
        }
      ],
      "more_sources": 5,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/carta/#event-1",
      "on": "2026-07-30",
      "date_precision": "day",
      "title": "Carta Plugins for Claude open to all customers",
      "summary": "Carta announced broad availability of its Plugins for Claude, including the Cap Table Plugin, following an April 2026 launch. More than 1,500 companies and firms already use them. The Cap Table Plugin generates any of 18 report types for Excel export.",
      "kind": "Launch",
      "from": {
        "name": "The AI compensation software map",
        "url": "https://www.newsprint.com/research/compensation-software/#co-carta"
      },
      "source": {
        "name": "TechIntelPro (release coverage)",
        "url": "https://techintelpro.com/news/ai/enterprise-ai/carta-rearchitects-private-capital-operations-with-plugins-for-claude"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/carta/#event-2",
      "on": "2026-05-13",
      "date_precision": "day",
      "title": "Carta buys Avantia and launches Carta Law",
      "summary": "Carta acquired Avantia, an AI-powered legal and compliance law firm for asset managers, and launched Carta Law. Terms were not disclosed.",
      "kind": "Acquisition",
      "from": {
        "name": "The AI compensation software map",
        "url": "https://www.newsprint.com/research/compensation-software/#co-carta"
      },
      "source": {
        "name": "Pulse 2.0",
        "url": "https://pulse2.com/carta-launches-carta-law-with-acquisition-of-avantia/"
      }
    },
    {
      "id": "event-3",
      "url": "https://www.newsprint.com/companies/carta/#event-3",
      "on": "2026-04-01",
      "date_precision": "month",
      "title": "Carta launches Plugins for Claude",
      "summary": "Carta's July 2026 release says its Plugins for Claude launched in April 2026. The Cap Table Plugin pulls live cap table summaries and 409A records into Claude and runs under each user's existing Carta permissions.",
      "kind": "Launch",
      "from": {
        "name": "The AI compensation software map",
        "url": "https://www.newsprint.com/research/compensation-software/#co-carta"
      },
      "source": {
        "name": "Vendor release (newswire copy)",
        "url": "https://press.kgnews.net/newsRead.php?no=1039739"
      }
    }
  ]
}