{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Certinia: what it sells, price and AI features\", https://www.newsprint.com/companies/certinia/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/certinia/",
  "markdown_url": "https://www.newsprint.com/companies/certinia.md",
  "title": "Certinia: what it sells, price and AI features",
  "opening_answer": "Certinia is on the AI workforce planning software map. We record 2 dated launches and events for it. The latest is dated Sept. 9, 2026.",
  "period": "April 15 to Sept. 9, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CZGGN3H",
    "slug": "certinia",
    "name": "Certinia",
    "aliases": [],
    "site": "https://www.certinia.com/",
    "summary": "Salesforce-native professional services automation for consulting, IT services, software and tax firms. The home page says \"The System of Action for services\". Veda AI is its suite of agents. For staffing, its Resourcing Agent \"accelerates staffing by surfacing consultant background and history\", its Work Reallocation Agent \"identifies and proposes replacements for work in flight\", and its Shortlisting Agent automates candidate shortlists. Veda actions run in Salesforce Agentforce and, via MCP, in Claude or Copilot.",
    "founded": 2009,
    "categories": [
      "resource"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Resource management and capacity"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "Salesforce-native professional services automation for consulting, IT services, software and tax firms. The home page says \"The System of Action for services\". Veda AI is its suite of agents. For staffing, its Resourcing Agent \"accelerates staffing by surfacing consultant background and history\", its Work Reallocation Agent \"identifies and proposes replacements for work in flight\", and its Shortlisting Agent automates candidate shortlists. Veda actions run in Salesforce Agentforce and, via MCP, in Claude or Copilot.",
    "source": {
      "name": "certinia.com",
      "url": "https://www.certinia.com/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "workforce-planning-software",
      "title": "The AI workforce planning software map",
      "url": "https://www.newsprint.com/research/workforce-planning-software/#co-certinia",
      "section": "companies",
      "name": "Certinia",
      "site": "https://www.certinia.com/",
      "category": "Resource management and capacity",
      "what": "Salesforce-native professional services automation for consulting, IT services, software and tax firms. The home page says \"The System of Action for services\". Veda AI is its suite of agents. For staffing, its Resourcing Agent \"accelerates staffing by surfacing consultant background and history\", its Work Reallocation Agent \"identifies and proposes replacements for work in flight\", and its Shortlisting Agent automates candidate shortlists. Veda actions run in Salesforce Agentforce and, via MCP, in Claude or Copilot.",
      "what_source": {
        "name": "certinia.com",
        "url": "https://www.certinia.com/"
      },
      "price": "not published on vendor pages; sales-led",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Named agent",
          "MCP or agent API",
          "Skills inventory",
          "Project staffing"
        ]
      },
      "scale_tier": 2,
      "scale": "Established: a public parent, or a disclosed customer base (Vendor says trusted by over 1,400 customers.)",
      "founded": "2009",
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "certinia.com",
          "url": "https://www.certinia.com/"
        },
        {
          "name": "certinia.com",
          "url": "https://www.certinia.com/solutions/veda-ai/"
        },
        {
          "name": "certinia.com",
          "url": "https://www.certinia.com/about-us/"
        },
        {
          "name": "prod.certinia.com",
          "url": "https://prod.certinia.com/blog/certinia-launches-veda-modern-ai-operations-engine-intelligent-services-enterprise/"
        },
        {
          "name": "certinia.com",
          "url": "https://www.certinia.com/blog/certinia-unveils-system-of-action-for-services-and-largest-expansion-of-veda-ai-to-date/"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/certinia/#event-1",
      "on": "2026-09-09",
      "date_precision": "day",
      "title": "Certinia expands Veda with 14 agents and MCP access",
      "summary": "The largest Veda expansion adds 14 agents and raises Veda Intelligent Actions from 64 to 135, including resume-to-skills parsing and ranked resource recommendations. Actions run natively, in Agentforce, or through MCP in Claude and Copilot.",
      "kind": "Launch",
      "from": {
        "name": "The AI workforce planning software map",
        "url": "https://www.newsprint.com/research/workforce-planning-software/#co-certinia"
      },
      "source": {
        "name": "Vendor release",
        "url": "https://www.certinia.com/blog/certinia-unveils-system-of-action-for-services-and-largest-expansion-of-veda-ai-to-date/"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/certinia/#event-2",
      "on": "2026-04-15",
      "date_precision": "day",
      "title": "Certinia launches Veda",
      "summary": "Veda is a suite of packaged agents and intelligent actions across estimation, resourcing, delivery, finance and customer success. Certinia says it is available today.",
      "kind": "Launch",
      "from": {
        "name": "The AI workforce planning software map",
        "url": "https://www.newsprint.com/research/workforce-planning-software/#co-certinia"
      },
      "source": {
        "name": "Vendor release",
        "url": "https://prod.certinia.com/blog/certinia-launches-veda-modern-ai-operations-engine-intelligent-services-enterprise/"
      }
    }
  ]
}