# Claap: what it sells, price and AI features

URL: https://www.newsprint.com/companies/claap/
Covers: Aug. 1, 2025 to Oct. 27, 2026
Updated: 2026-11-11
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Claap: what it sells, price and AI features", https://www.newsprint.com/companies/claap/, updated 2026-11-11

> Claap is on the AI revenue operations software map. We record 6 dated launches and events for it. The latest is dated Oct. 27, 2026.

"AI that fills your CRM and de-risks every deal." Claap records sales calls, meetings and emails, with or without a bot, for reps, sales leaders and RevOps. Its AI writes values into standard and custom HubSpot and Salesforce fields after each call, scores calls against MEDDPICC, BANT and SPICED, and adds risks and next steps to the deal record. Source: [claap.io](https://www.claap.io/).

## Facts

- Site: [claap.io](https://www.claap.io/)
- Category: Conversation intelligence
- Status: Active

## On the research maps

### [The AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-claap)

"AI that fills your CRM and de-risks every deal." Claap records sales calls, meetings and emails, with or without a bot, for reps, sales leaders and RevOps. Its AI writes values into standard and custom HubSpot and Salesforce fields after each call, scores calls against MEDDPICC, BANT and SPICED, and adds risks and next steps to the deal record. Source: [claap.io](https://www.claap.io/).

- Category: Conversation intelligence
- Price: from $32 per license per month (Pro); Business $60 per license per month; Basic free; Enterprise custom
- AI capabilities: Named agent, Activity capture and CRM updates, Call and meeting analysis, Assistant, Deal inspection and MCP or agent API
- Scale: Established: a public parent, or a disclosed customer base (Claap's own October 2025 post cites 700 customers; its site cites more than 10,000 sales reps.)

Sources: [claap.io](https://www.claap.io/), [claap.io](https://www.claap.io/product/revenue-agents), [claap.io](https://www.claap.io/product/crm-auto-complete), [claap.io](https://www.claap.io/pricing), [claap.io](https://www.claap.io/whats-new), [claap.io](https://www.claap.io/blog/claap-is-joining-lemlist-to-build-the-next-generation-platform-for-sales) and [1 more on the map](https://www.newsprint.com/research/revenue-operations-software/#co-claap).

## Launches and dated events, newest first

### ClaapAgent opens inside the CRM

Launch, Oct. 27, 2026. ClaapAgent opens inside HubSpot, Salesforce, the calendar and Gmail, aware of the current deal. Claude and ChatGPT can also use a full quarter of calls.

Source: [Vendor changelog](https://www.claap.io/whats-new). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-claap).

### AI Fields turn calls into structured data

Launch, July 23, 2026. AI-generated columns in meeting and deal views produce structured values across calls. They can auto-run on new calls and sync to the CRM.

Source: [Vendor changelog](https://www.claap.io/whats-new). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-claap).

### MCP insights and HubSpot field enrichment

Launch, June 3, 2026. Smart tables and AI columns became readable by Claude and other MCP clients. Field enrichment can push insights to HubSpot Meetings, Calls and Leads.

Source: [Vendor changelog](https://www.claap.io/whats-new). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-claap).

### Claap AI 2.0 and Gong integration

Launch, Dec. 10, 2025. Claap rebuilt Claap AI to be faster and more precise, and added an integration that brings Gong recordings into Claap.

Source: [Vendor changelog](https://www.claap.io/whats-new). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-claap).

### Claap joins lemlist

Acquisition, Oct. 20, 2025. Claap announced it is joining lemlist to combine meeting intelligence with outreach follow-ups. Accounts, data and pricing stay the same. No deal value was given.

Source: [Vendor blog](https://www.claap.io/blog/claap-is-joining-lemlist-to-build-the-next-generation-platform-for-sales). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-claap).

### Claap adds Ask Claap AI and Claap MCP

Launch, Aug. 1, 2025. Ask Claap AI answers questions over meeting recordings. Claap MCP connects the recordings to AI tools.

Source: [Vendor changelog](https://www.claap.io/whats-new). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-claap).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology