{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Clay: what it sells, price and AI features\", https://www.newsprint.com/companies/clay/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/clay/",
  "markdown_url": "https://www.newsprint.com/companies/clay.md",
  "title": "Clay: what it sells, price and AI features",
  "opening_answer": "Clay is on 2 Newsprint research maps: the social monitoring map and the AI revenue operations software map. We record 9 dated launches and events for it. The latest is dated Oct. 27, 2026.",
  "period": "April 18, 2025 to Oct. 27, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C9E4YQE",
    "slug": "clay",
    "name": "Clay",
    "aliases": [],
    "site": "https://www.clay.com/",
    "summary": "GTM data and workflow platform whose Signals product monitors LinkedIn, Reddit, and YouTube content for brand, competitor, and lead activity. Clay documents official LinkedIn Community Management API access for brand mentions.",
    "founded": 2017,
    "categories": [
      "people-data"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "LinkedIn and people data"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "GTM data and workflow platform whose Signals product monitors LinkedIn, Reddit, and YouTube content for brand, competitor, and lead activity. Clay documents official LinkedIn Community Management API access for brand mentions.",
    "source": {
      "name": "clay.com",
      "url": "https://www.clay.com/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "social-monitoring",
      "title": "The social monitoring map",
      "url": "https://www.newsprint.com/research/social-monitoring/#co-clay",
      "section": "companies",
      "name": "Clay",
      "site": "https://www.clay.com/",
      "category": "LinkedIn and people data",
      "what": "GTM data and workflow platform whose Signals product monitors LinkedIn, Reddit, and YouTube content for brand, competitor, and lead activity. Clay documents official LinkedIn Community Management API access for brand mentions.",
      "what_source": {
        "name": "clay.com",
        "url": "https://www.clay.com/"
      },
      "price": "Free $0; month-to-month Launch starts at $185 and Growth at $495. Annualized cards show $167 and $446. The live pricing page shows 3,000 Launch data credits, while billing documentation still says 2,500.",
      "price_published": true,
      "capabilities": {
        "label": "Platforms",
        "items": [
          "LinkedIn"
        ]
      },
      "scale_tier": 1,
      "scale": "Enterprise incumbent: nine-figure revenue or public-company scale (Company stated it surpasses $100M ARR (Jan 2026 tender offer at $5B valuation).)",
      "founded": "2017",
      "founded_source": {
        "name": "business.sherbrookerecord.com",
        "url": "https://business.sherbrookerecord.com/sherbrookerecord/article/bizwire-2025-8-5-ai-gtm-leader-clay-raises-100m-series-c-to-fuel-gtm-engineering-roles-industrywide"
      },
      "fate": null,
      "sources": [
        {
          "name": "clay.com",
          "url": "https://www.clay.com/"
        },
        {
          "name": "clay.com",
          "url": "https://www.clay.com/pricing"
        },
        {
          "name": "business.sherbrookerecord.com",
          "url": "https://business.sherbrookerecord.com/sherbrookerecord/article/bizwire-2025-8-5-ai-gtm-leader-clay-raises-100m-series-c-to-fuel-gtm-engineering-roles-industrywide"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    },
    {
      "map": "revenue-operations-software",
      "title": "The AI revenue operations software map",
      "url": "https://www.newsprint.com/research/revenue-operations-software/#co-clay",
      "section": "companies",
      "name": "Clay",
      "site": "https://www.clay.com/",
      "category": "Pipeline and CRM data",
      "what": "\"Build systems to grow revenue.\" Clay pulls B2B data from 200+ providers into one table, enriches records with the Claygent research agent, and runs plays from signals. GTM engineers and RevOps teams build the workflows. Sculptor builds Claygents, search filters and AI columns from plain-language requests. Clay also runs inside Claude, ChatGPT and Codex.",
      "what_source": {
        "name": "clay.com",
        "url": "https://www.clay.com/"
      },
      "price": "free plan; Launch from $167 per month billed annually ($185 monthly); Growth from $446 per month billed annually ($495 monthly); Enterprise custom",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Named agent",
          "Assistant",
          "Data enrichment and hygiene",
          "MCP or agent API",
          "AI outreach",
          "Scoring and routing"
        ]
      },
      "scale_tier": 3,
      "scale": "Funded challenger: institutional funding disclosed ($115M Series D at a $7.1B valuation (Sep 2026); more than 17,000 customers per its Series D post; $100M ARR reached Dec 2025 per its Jan 2026 tender offer post)",
      "founded": "2017",
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "clay.com",
          "url": "https://www.clay.com/"
        },
        {
          "name": "clay.com",
          "url": "https://www.clay.com/pricing"
        },
        {
          "name": "clay.com",
          "url": "https://www.clay.com/changelog"
        },
        {
          "name": "clay.com",
          "url": "https://www.clay.com/blog/sculpt-2026-recap"
        },
        {
          "name": "clay.com",
          "url": "https://clay.com/blog/tender-offer-2026"
        },
        {
          "name": "clay.com",
          "url": "https://www.clay.com/blog/series-d"
        }
      ],
      "more_sources": 1,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/clay/#event-1",
      "on": "2026-10-27",
      "date_precision": "day",
      "title": "Auto-mode picks the model for each Claygent row",
      "summary": "Auto-mode for Claygent chooses an AI model per row and optimizes cost.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-clay"
      },
      "source": {
        "name": "Vendor changelog",
        "url": "https://www.clay.com/changelog"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/clay/#event-2",
      "on": "2026-10-08",
      "date_precision": "day",
      "title": "Clay unveils agent-first building, Workflows and Inbound SDR Agent",
      "summary": "At Sculpt, Clay showed an agent that plans, runs and improves plays from an outcome, Workflows in beta for all users, and an Inbound SDR Agent in preview that qualifies inbound leads by voice.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-clay"
      },
      "source": {
        "name": "Vendor blog",
        "url": "https://www.clay.com/blog/sculpt-2026-recap"
      }
    },
    {
      "id": "event-3",
      "url": "https://www.newsprint.com/companies/clay/#event-3",
      "on": "2026-09-09",
      "date_precision": "day",
      "title": "Clay raises a $115M Series D at a $7.1B valuation",
      "summary": "Clay raised $115M in Series D funding at a $7.1B valuation, following 4x revenue growth in 2025. It says more than 17,000 customers use it.",
      "kind": "Funding round",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-clay"
      },
      "source": {
        "name": "Clay blog",
        "url": "https://www.clay.com/blog/series-d"
      }
    },
    {
      "id": "event-4",
      "url": "https://www.newsprint.com/companies/clay/#event-4",
      "on": "2026-02-13",
      "date_precision": "day",
      "title": "LinkedIn Monitoring Enhancement",
      "summary": "Clay monitors reactions and comments on LinkedIn posts with improved engagement tracking.",
      "kind": "Launch",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-clay"
      },
      "source": {
        "name": "Clay changelog",
        "url": "https://www.clay.com/changelog"
      }
    },
    {
      "id": "event-5",
      "url": "https://www.newsprint.com/companies/clay/#event-5",
      "on": "2026-01-28",
      "date_precision": "day",
      "title": "Employee tender offer at $5B valuation",
      "summary": "A tender offer led by DST Global lets employees sell up to $55M of shares at a $5B valuation. Clay reported $100M ARR and 14,000 customers.",
      "kind": "Funding round",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-clay"
      },
      "source": {
        "name": "Vendor blog",
        "url": "https://clay.com/blog/tender-offer-2026"
      }
    },
    {
      "id": "event-6",
      "url": "https://www.newsprint.com/companies/clay/#event-6",
      "on": "2026-01-26",
      "date_precision": "day",
      "title": "Clay in Claude",
      "summary": "Clay's contact data, enrichment providers and AI research agents become available inside Claude as a connector.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-clay"
      },
      "source": {
        "name": "Vendor changelog",
        "url": "https://www.clay.com/changelog/clay-in-claude"
      }
    },
    {
      "id": "event-7",
      "url": "https://www.newsprint.com/companies/clay/#event-7",
      "on": "2025-08-26",
      "date_precision": "day",
      "title": "Claygent Navigator browses sites by vision",
      "summary": "Claygent Navigator uses vision to navigate websites with replay, and AI columns start with a metaprompter.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-clay"
      },
      "source": {
        "name": "Vendor changelog",
        "url": "https://www.clay.com/changelog"
      }
    },
    {
      "id": "event-8",
      "url": "https://www.newsprint.com/companies/clay/#event-8",
      "on": "2025-08-05",
      "date_precision": "day",
      "title": "Clay raises $100M Series C at $3.1B",
      "summary": "CapitalG led a $100M Series C. Clay said it had raised $204M in total and served more than 10,000 customers.",
      "kind": "Funding round",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-clay"
      },
      "source": {
        "name": "Business Wire (via Sherbrooke Record)",
        "url": "https://business.sherbrookerecord.com/sherbrookerecord/article/bizwire-2025-8-5-ai-gtm-leader-clay-raises-100m-series-c-to-fuel-gtm-engineering-roles-industrywide"
      }
    },
    {
      "id": "event-9",
      "url": "https://www.newsprint.com/companies/clay/#event-9",
      "on": "2025-04-18",
      "date_precision": "day",
      "title": "LinkedIn API: monitor brand mentions and analyze post engagement",
      "summary": "Clay added brand-mention monitoring and post engagement analysis via LinkedIn's official API.",
      "kind": "Launch",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-clay"
      },
      "source": {
        "name": "Clay changelog",
        "url": "https://www.clay.com/changelog"
      }
    }
  ]
}