# Clay: what it sells, price and AI features

URL: https://www.newsprint.com/companies/clay/
Covers: April 18, 2025 to Oct. 27, 2026
Updated: 2026-11-11
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Clay: what it sells, price and AI features", https://www.newsprint.com/companies/clay/, updated 2026-11-11

> Clay is on 2 Newsprint research maps: the social monitoring map and the AI revenue operations software map. We record 9 dated launches and events for it. The latest is dated Oct. 27, 2026.

GTM data and workflow platform whose Signals product monitors LinkedIn, Reddit, and YouTube content for brand, competitor, and lead activity. Clay documents official LinkedIn Community Management API access for brand mentions. Source: [clay.com](https://www.clay.com/).

## Facts

- Site: [clay.com](https://www.clay.com/)
- Founded: [2017](https://business.sherbrookerecord.com/sherbrookerecord/article/bizwire-2025-8-5-ai-gtm-leader-clay-raises-100m-series-c-to-fuel-gtm-engineering-roles-industrywide)
- Category: LinkedIn and people data
- Status: Active

## On the research maps

### [The social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-clay)

GTM data and workflow platform whose Signals product monitors LinkedIn, Reddit, and YouTube content for brand, competitor, and lead activity. Clay documents official LinkedIn Community Management API access for brand mentions. Source: [clay.com](https://www.clay.com/).

- Category: LinkedIn and people data
- Price: Free $0; month-to-month Launch starts at $185 and Growth at $495. Annualized cards show $167 and $446. The live pricing page shows 3,000 Launch data credits, while billing documentation still says 2,500.
- Platforms: LinkedIn
- Scale: Enterprise incumbent: nine-figure revenue or public-company scale (Company stated it surpasses $100M ARR (Jan 2026 tender offer at $5B valuation).)
- Founded: [2017](https://business.sherbrookerecord.com/sherbrookerecord/article/bizwire-2025-8-5-ai-gtm-leader-clay-raises-100m-series-c-to-fuel-gtm-engineering-roles-industrywide)

Sources: [clay.com](https://www.clay.com/), [clay.com](https://www.clay.com/pricing) and [business.sherbrookerecord.com](https://business.sherbrookerecord.com/sherbrookerecord/article/bizwire-2025-8-5-ai-gtm-leader-clay-raises-100m-series-c-to-fuel-gtm-engineering-roles-industrywide).

### [The AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-clay)

"Build systems to grow revenue." Clay pulls B2B data from 200+ providers into one table, enriches records with the Claygent research agent, and runs plays from signals. GTM engineers and RevOps teams build the workflows. Sculptor builds Claygents, search filters and AI columns from plain-language requests. Clay also runs inside Claude, ChatGPT and Codex. Source: [clay.com](https://www.clay.com/).

- Category: Pipeline and CRM data
- Price: free plan; Launch from $167 per month billed annually ($185 monthly); Growth from $446 per month billed annually ($495 monthly); Enterprise custom
- AI capabilities: Named agent, Assistant, Data enrichment and hygiene, MCP or agent API, AI outreach and Scoring and routing
- Scale: Funded challenger: institutional funding disclosed ($115M Series D at a $7.1B valuation (Sep 2026); more than 17,000 customers per its Series D post; $100M ARR reached Dec 2025 per its Jan 2026 tender offer post)
- Founded: 2017

Sources: [clay.com](https://www.clay.com/), [clay.com](https://www.clay.com/pricing), [clay.com](https://www.clay.com/changelog), [clay.com](https://www.clay.com/blog/sculpt-2026-recap), [clay.com](https://clay.com/blog/tender-offer-2026), [clay.com](https://www.clay.com/blog/series-d) and [1 more on the map](https://www.newsprint.com/research/revenue-operations-software/#co-clay).

## Launches and dated events, newest first

### Auto-mode picks the model for each Claygent row

Launch, Oct. 27, 2026. Auto-mode for Claygent chooses an AI model per row and optimizes cost.

Source: [Vendor changelog](https://www.clay.com/changelog). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-clay).

### Clay unveils agent-first building, Workflows and Inbound SDR Agent

Launch, Oct. 8, 2026. At Sculpt, Clay showed an agent that plans, runs and improves plays from an outcome, Workflows in beta for all users, and an Inbound SDR Agent in preview that qualifies inbound leads by voice.

Source: [Vendor blog](https://www.clay.com/blog/sculpt-2026-recap). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-clay).

### Clay raises a $115M Series D at a $7.1B valuation

Funding round, Sept. 9, 2026. Clay raised $115M in Series D funding at a $7.1B valuation, following 4x revenue growth in 2025. It says more than 17,000 customers use it.

Source: [Clay blog](https://www.clay.com/blog/series-d). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-clay).

### LinkedIn Monitoring Enhancement

Launch, Feb. 13, 2026. Clay monitors reactions and comments on LinkedIn posts with improved engagement tracking.

Source: [Clay changelog](https://www.clay.com/changelog). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-clay).

### Employee tender offer at $5B valuation

Funding round, Jan. 28, 2026. A tender offer led by DST Global lets employees sell up to $55M of shares at a $5B valuation. Clay reported $100M ARR and 14,000 customers.

Source: [Vendor blog](https://clay.com/blog/tender-offer-2026). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-clay).

### Clay in Claude

Launch, Jan. 26, 2026. Clay's contact data, enrichment providers and AI research agents become available inside Claude as a connector.

Source: [Vendor changelog](https://www.clay.com/changelog/clay-in-claude). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-clay).

### Claygent Navigator browses sites by vision

Launch, Aug. 26, 2025. Claygent Navigator uses vision to navigate websites with replay, and AI columns start with a metaprompter.

Source: [Vendor changelog](https://www.clay.com/changelog). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-clay).

### Clay raises $100M Series C at $3.1B

Funding round, Aug. 5, 2025. CapitalG led a $100M Series C. Clay said it had raised $204M in total and served more than 10,000 customers.

Source: [Business Wire (via Sherbrooke Record)](https://business.sherbrookerecord.com/sherbrookerecord/article/bizwire-2025-8-5-ai-gtm-leader-clay-raises-100m-series-c-to-fuel-gtm-engineering-roles-industrywide). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-clay).

### LinkedIn API: monitor brand mentions and analyze post engagement

Launch, April 18, 2025. Clay added brand-mention monitoring and post engagement analysis via LinkedIn's official API.

Source: [Clay changelog](https://www.clay.com/changelog). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-clay).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology