{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Conga CPQ: what it sells, price and AI features\", https://www.newsprint.com/companies/conga-cpq/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/conga-cpq/",
  "markdown_url": "https://www.newsprint.com/companies/conga-cpq.md",
  "title": "Conga CPQ: what it sells, price and AI features",
  "opening_answer": "Conga CPQ is on the AI revenue operations software map. We record 3 dated launches and events for it. The latest is dated Oct. 14, 2026.",
  "period": "Oct. 1, 2025 to Oct. 14, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C4ZTKVF",
    "slug": "conga-cpq",
    "name": "Conga CPQ",
    "aliases": [],
    "site": "https://conga.com/products/cpq",
    "summary": "Conga sells CPQ, price optimization and contract tools to sales, deal desk and revenue operations. The CPQ page says \"Power Profitable Growth with Conga CPQ Tools\" and claims more than 46 million quotes a year for 10,000 customers. AiMe, Conga's AI layer, builds quotes from a rep's request, and AI pricing guidance checks quotes against margin and policy. Conga now also sells the CPQ and pricing lines it bought from PROS.",
    "founded": 2006,
    "categories": [
      "cpq"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "CPQ, pricing and deal desk"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "Conga sells CPQ, price optimization and contract tools to sales, deal desk and revenue operations. The CPQ page says \"Power Profitable Growth with Conga CPQ Tools\" and claims more than 46 million quotes a year for 10,000 customers. AiMe, Conga's AI layer, builds quotes from a rep's request, and AI pricing guidance checks quotes against margin and policy. Conga now also sells the CPQ and pricing lines it bought from PROS.",
    "source": {
      "name": "conga.com",
      "url": "https://conga.com/products/cpq"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "revenue-operations-software",
      "title": "The AI revenue operations software map",
      "url": "https://www.newsprint.com/research/revenue-operations-software/#co-conga-cpq",
      "section": "companies",
      "name": "Conga CPQ",
      "site": "https://conga.com/products/cpq",
      "category": "CPQ, pricing and deal desk",
      "what": "Conga sells CPQ, price optimization and contract tools to sales, deal desk and revenue operations. The CPQ page says \"Power Profitable Growth with Conga CPQ Tools\" and claims more than 46 million quotes a year for 10,000 customers. AiMe, Conga's AI layer, builds quotes from a rep's request, and AI pricing guidance checks quotes against margin and policy. Conga now also sells the CPQ and pricing lines it bought from PROS.",
      "what_source": {
        "name": "conga.com",
        "url": "https://conga.com/products/cpq"
      },
      "price": "not published; sales-led",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Named agent",
          "Assistant",
          "MCP or agent API",
          "Quoting and pricing"
        ]
      },
      "scale_tier": 2,
      "scale": "Established: a public parent, or a disclosed customer base (Private; Conga says more than 10,000 customers, including over 50% of the Fortune 100)",
      "founded": "2006",
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "conga.com",
          "url": "https://conga.com/products/cpq"
        },
        {
          "name": "conga.com",
          "url": "https://conga.com/"
        },
        {
          "name": "conga.com",
          "url": "https://conga.com/node/11653"
        },
        {
          "name": "conga.com",
          "url": "https://conga.com/about"
        },
        {
          "name": "itbrief.co.uk",
          "url": "https://itbrief.co.uk/story/conga-expands-aime-ai-tools-across-commercial-software"
        },
        {
          "name": "itbrief.co.uk",
          "url": "https://itbrief.co.uk/story/conga-launches-aime-ai-agents-for-end-to-end-deal-flows"
        }
      ],
      "more_sources": 4,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/conga-cpq/#event-1",
      "on": "2026-10-14",
      "date_precision": "day",
      "title": "Conga launches an MCP server and widens AiMe to 90 tools",
      "summary": "Conga launched an MCP server that lets AI assistants such as Claude and Microsoft Copilot read live contract and quote data. AiMe now has more than 90 tools and 19 skills, and CPQ gained deal-level pricing guidance for quotes with hundreds of lines.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-conga-cpq"
      },
      "source": {
        "name": "IT Brief UK",
        "url": "https://itbrief.co.uk/story/conga-expands-aime-ai-tools-across-commercial-software"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/conga-cpq/#event-2",
      "on": "2026-03-11",
      "date_precision": "day",
      "title": "Conga unveils AiMe, a shared AI layer with new quoting agents",
      "summary": "At Conga Connect, Conga introduced AiMe, an AI layer for \"prescriptive, agentic and proactive intelligence\" across its platform. The CPQ roadmap named new AI agents for quote creation and AI-driven price optimization at the point of sale.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-conga-cpq"
      },
      "source": {
        "name": "Vendor release",
        "url": "https://conga.com/node/11653"
      }
    },
    {
      "id": "event-3",
      "url": "https://www.newsprint.com/companies/conga-cpq/#event-3",
      "on": "2025-10-01",
      "date_precision": "day",
      "title": "Conga agrees to buy the PROS B2B business",
      "summary": "Conga announced it would acquire the B2B software business of PROS Holdings from Thoma Bravo, adding PROS's AI pricing optimization and quoting to Conga's CPQ, contract and document automation products. The companies expected to close in the first quarter of 2026 and did not disclose terms.",
      "kind": "Acquisition",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-conga-cpq"
      },
      "source": {
        "name": "Digital Commerce 360",
        "url": "https://www.digitalcommerce360.com/2025/10/01/conga-to-acquire-pros-b2b-software-business/"
      }
    }
  ]
}