{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Culture Amp: what it sells, price and AI features\", https://www.newsprint.com/companies/culture-amp/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/culture-amp/",
  "markdown_url": "https://www.newsprint.com/companies/culture-amp.md",
  "title": "Culture Amp: what it sells, price and AI features",
  "opening_answer": "Culture Amp is on the AI hiring software map. We record 3 dated launches and events for it. The latest is dated Aug. 24, 2026.",
  "period": "May 20, 2025 to Aug. 24, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CT1MBRF",
    "slug": "culture-amp",
    "name": "Culture Amp",
    "aliases": [],
    "site": "https://www.cultureamp.com/",
    "summary": "Culture Amp sells employee engagement surveys (Engage) and performance management (Perform), and says it is 'Trusted by 6,000+ companies'. People teams and managers buy it. Its AI Coach reads survey results and surfaces the top actions, structures reviews and role-plays hard conversations. Since August 2026 an MCP server puts engagement and performance insights inside ChatGPT, Claude and other AI tools. It bought people analytics firm Orgnostic in 2024 to combine people data from other HR systems with survey data.",
    "founded": null,
    "categories": [
      "analytics"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "HR analytics and workforce planning"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "Culture Amp sells employee engagement surveys (Engage) and performance management (Perform), and says it is 'Trusted by 6,000+ companies'. People teams and managers buy it. Its AI Coach reads survey results and surfaces the top actions, structures reviews and role-plays hard conversations. Since August 2026 an MCP server puts engagement and performance insights inside ChatGPT, Claude and other AI tools. It bought people analytics firm Orgnostic in 2024 to combine people data from other HR systems with survey data.",
    "source": {
      "name": "cultureamp.com",
      "url": "https://www.cultureamp.com/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "hiring-software",
      "title": "The AI hiring software map",
      "url": "https://www.newsprint.com/research/hiring-software/#co-culture-amp",
      "section": "companies",
      "name": "Culture Amp",
      "site": "https://www.cultureamp.com/",
      "category": "HR analytics and workforce planning",
      "what": "Culture Amp sells employee engagement surveys (Engage) and performance management (Perform), and says it is 'Trusted by 6,000+ companies'. People teams and managers buy it. Its AI Coach reads survey results and surfaces the top actions, structures reviews and role-plays hard conversations. Since August 2026 an MCP server puts engagement and performance insights inside ChatGPT, Claude and other AI tools. It bought people analytics firm Orgnostic in 2024 to combine people data from other HR systems with survey data.",
      "what_source": {
        "name": "cultureamp.com",
        "url": "https://www.cultureamp.com/"
      },
      "price": "not published; sales-led",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "AI analytics",
          "Assistant",
          "MCP and agent APIs"
        ]
      },
      "scale_tier": 2,
      "scale": "Established: a public parent, or a disclosed customer base (Vendor says 'Trusted by 6,000+ companies'; $1.5B valuation at its 2021 Series F (TechCrunch).)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "cultureamp.com",
          "url": "https://www.cultureamp.com/"
        },
        {
          "name": "cultureamp.com",
          "url": "https://www.cultureamp.com/company/announcements/introducing-ai-coach"
        },
        {
          "name": "cultureamp.com",
          "url": "https://www.cultureamp.com/company/announcements/ai-coach-new-leadership-era"
        },
        {
          "name": "cultureamp.com",
          "url": "https://www.cultureamp.com/company/announcements/culture-intelligence-in-daily-tools"
        },
        {
          "name": "cultureamp.com",
          "url": "https://www.cultureamp.com/company/announcements/culture-amp-acquires-orgnostic"
        },
        {
          "name": "techcrunch.com",
          "url": "https://techcrunch.com/2021/07/29/employee-engagement-platform-culture-amp-raises-100m-at-a-1-5b-valuation"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/culture-amp/#event-1",
      "on": "2026-08-24",
      "date_precision": "day",
      "title": "Culture Amp brings its insights into ChatGPT and Claude through MCP",
      "summary": "Culture Amp said that 'Using Model Context Protocol (MCP) connectivity, leaders will be able to securely access Culture Amp from anywhere', putting engagement and performance insights inside AI assistants.",
      "kind": "Launch",
      "from": {
        "name": "The AI hiring software map",
        "url": "https://www.newsprint.com/research/hiring-software/#co-culture-amp"
      },
      "source": {
        "name": "Vendor release",
        "url": "https://www.cultureamp.com/company/announcements/culture-intelligence-in-daily-tools"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/culture-amp/#event-2",
      "on": "2025-10-27",
      "date_precision": "day",
      "title": "Culture Amp expands AI Coach across Engage and Perform",
      "summary": "AI Coach in Engage became available to all Engage customers and 'Cuts survey analysis time from days to minutes'; early access to AI Coach in Perform opened.",
      "kind": "Launch",
      "from": {
        "name": "The AI hiring software map",
        "url": "https://www.newsprint.com/research/hiring-software/#co-culture-amp"
      },
      "source": {
        "name": "Vendor release",
        "url": "https://www.cultureamp.com/company/announcements/ai-coach-new-leadership-era"
      }
    },
    {
      "id": "event-3",
      "url": "https://www.newsprint.com/companies/culture-amp/#event-3",
      "on": "2025-05-20",
      "date_precision": "day",
      "title": "Culture Amp introduces AI Coach for managers",
      "summary": "Culture Amp announced AI Coach, which 'delivers on-demand, targeted and contextual guidance, recommendations and action plans' and turns survey insights into action plans.",
      "kind": "Launch",
      "from": {
        "name": "The AI hiring software map",
        "url": "https://www.newsprint.com/research/hiring-software/#co-culture-amp"
      },
      "source": {
        "name": "Vendor release",
        "url": "https://www.cultureamp.com/company/announcements/introducing-ai-coach"
      }
    }
  ]
}