# Determ: new features and launches URL: https://www.newsprint.com/companies/determ/ Covers: 2014 to Oct. 16, 2026 Updated: 2026-10-28 License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/ Cite as: Newsprint, "Determ: new features and launches", https://www.newsprint.com/companies/determ/, updated 2026-10-28 > We confirmed 12 product launches from Determ since 2014. The latest, Determ AI Visibility tracks how AI assistants describe your brand, became available Oct. 16, 2026. We also record 1 rebrand. Determ sells AI media monitoring and social listening to PR and communications teams. It sends alerts on mention spikes, sentiment changes and new risks across media and social channels. Synthia, its AI assistant, explains the results in automated PR reports, and a media monitoring API is also available. ## Facts - Site: [determ.com](https://www.determ.com/) - Founded: 2009 - Category: Media monitoring and analysis - Status: Active - Price: Focus €99/mo, Expand €299, Command €499 monthly (Expand and Command require a yearly commitment: €990/€2,990/€4,990 annually); converted at ~1.09 for the chart ## Every dated launch, newest first ### Determ AI Visibility tracks how AI assistants describe your brand Available Oct. 16, 2026. Asks your chosen prompts every day on ChatGPT, Gemini, Perplexity and other models. It reports brand mentions, order, sentiment and the websites the answers cite, against competitors. Features: [AI-answer tracking](https://www.newsprint.com/features/#feature-ai-answer-tracking), [AI-cited sources](https://www.newsprint.com/features/#feature-ai-cited-sources). Source: [Determ blog](https://determ.com/blog/what-is-ai-visibility/). Link: https://www.newsprint.com/companies/determ/#launch-LGXRFGNYA ### Determ MCP Announced June 15, 2026. Model Context Protocol integration letting Claude, ChatGPT, and other AI assistants query Determ mention data in plain language. Features: [MCP servers and connectors](https://www.newsprint.com/features/#feature-mcp-and-connectors), [MCP server](https://www.newsprint.com/features/#feature-mcp-server). [In the skills library](https://www.newsprint.com/skills/#launch-R443). Source: [Determ](https://determ.com/blog/determ-mcp-setup-guide/). Link: https://www.newsprint.com/companies/determ/#launch-R443 ### Analytics Beta dashboards (including Conversational Trends) Available June 4, 2024. In beta. Pre-made PR dashboards for sentiment, opinion leaders, conversational trends and sources, shareable by public link. Features: [Trend detection](https://www.newsprint.com/features/#feature-trend-detection), [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis), [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement). Source: [Determ blog (What’s New: Analytics Beta, Coverage Report)](https://determ.com/blog/whats-new-analytics-beta-coverage-report-and-newsletter-updates/). Link: https://www.newsprint.com/companies/determ/#launch-N090 ### Coverage Report (clip mentions into a Word document) Available June 4, 2024. Select mentions in the feed and click Clip to compile them into an editable Word clipping report. Features: [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement). Source: [Determ blog (What’s New: Analytics Beta, Coverage Report)](https://determ.com/blog/whats-new-analytics-beta-coverage-report-and-newsletter-updates/). Link: https://www.newsprint.com/companies/determ/#launch-N091 ### Synthia Announced Oct. 9, 2023. AI assistant powered by the ChatGPT API that summarizes mentions, sentiment, and tone of voice across Determ's dashboard, Feed, and Reports. Features: [Chat assistant](https://www.newsprint.com/features/#feature-chat-assistant), [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis). Source: [Determ](https://determ.com/blog/ai-assistant-synthia/). Link: https://www.newsprint.com/companies/determ/#launch-R082 ### Newsletter (curated coverage emails) Available March 16, 2023. Users curate mentions from the feed into an email newsletter for their team, clients or partners. Features: [Reporting and measurement](https://www.newsprint.com/features/#feature-reporting-and-measurement). Source: [Determ blog (New in Determ: Newsletter)](https://determ.com/blog/new-in-determ-newsletter/). Link: https://www.newsprint.com/companies/determ/#launch-N089 ### Mediatoolkit rebrands to Determ Announced Feb. 2, 2023. Mediatoolkit rebrands as Determ, with a new visual identity and the motto "Make sense," now tracking 1B+ mentions monthly for 600+ customers. Source: [Determ blog](https://determ.com/blog/mediatoolkit-rebranding-to-determ/). Link: https://www.newsprint.com/companies/determ/#launch-E142 ### Automated actions (rules that tag mentions and set sentiment) Available June 9, 2020. Keyword, author or website rules assign tags and sentiment to incoming mentions. Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis). Source: [Determ blog (Introducing Automated actions)](https://determ.com/blog/introducing-automated-actions-an-effortless-way-to-assign-tags-and-sentiment/). Link: https://www.newsprint.com/companies/determ/#launch-N088 ### Tags to sort mentions by topic Available April 28, 2016. Users tag mentions by topic and reports count how often each topic appears. Features: [Coverage analysis](https://www.newsprint.com/features/#feature-coverage-analysis). Source: [Determ blog (New feature: Tags)](https://determ.com/blog/new-feature-use-tags-to-segment-your-mentions-by-topic/). Link: https://www.newsprint.com/companies/determ/#launch-N087 ### Slack integration for mention alerts Available Jan. 20, 2016. Real-time mention notifications delivered into Slack channels. Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring). Source: [Determ blog (New feature: Slack integration)](https://determ.com/blog/new-feature-slack-integration/). Link: https://www.newsprint.com/companies/determ/#launch-N085 ### Mediatoolkit spins off as independent company Announced 2016. Mediatoolkit separates from Degordian and spins off as an independent company; the team then grows rapidly. Source: [Determ About Us](https://determ.com/about-us/). Link: https://www.newsprint.com/companies/determ/#launch-E046 ### Mediatoolkit real-time media monitoring Available May 14, 2014. Mediatoolkit, then a tool for finding viral articles for journalists, became a real-time monitor of web, Facebook and Twitter mentions. Features: [Media monitoring](https://www.newsprint.com/features/#feature-media-monitoring). Source: [dnevnik.hr (Mediatoolkit new version)](https://dnevnik.hr/vijesti/tech/mediatoolkit-objavio-novu-verziju-postao-prvi-domaci-real-time-online-press-clipping-alat---403357.html). Link: https://www.newsprint.com/companies/determ/#launch-N084 ### Mediatoolkit Launched Available 2014. Determ, then named Mediatoolkit, launched publicly from Zagreb in 2014; the underlying product concept had been built in 2009 inside digital agency iStudio (now Degordian). Source: [Determ (About Us)](https://determ.com/about-us/). Link: https://www.newsprint.com/companies/determ/#launch-E026 ## Methodology and corrections How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology