{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Draup: what it sells, price and AI features\", https://www.newsprint.com/companies/draup/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/draup/",
  "markdown_url": "https://www.newsprint.com/companies/draup.md",
  "title": "Draup: what it sells, price and AI features",
  "opening_answer": "Draup is on 2 Newsprint research maps: the AI hiring software map and the AI workforce planning software map. We record 4 dated launches and events for it. The latest is dated Oct. 8, 2025.",
  "period": "June 4 to Oct. 8, 2025",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CBKR7EG",
    "slug": "draup",
    "name": "Draup",
    "aliases": [],
    "site": "https://draup.com/",
    "summary": "\"Draup is an enterprise agentic AI company built on proprietary global labor and market data.\" Large enterprise HR and talent teams buy Draup Talent Intelligence for workforce planning, talent acquisition strategy and skills architecture, plus Etter for AI workforce transformation (task-level automation modeling and work redesign). Curie is its agentic AI interface to the data, and the data is also served over MCP and the Databricks Marketplace. Draup also sells a separate sales intelligence line with AI agents.",
    "founded": null,
    "categories": [
      "analytics"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "HR analytics and workforce planning"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"Draup is an enterprise agentic AI company built on proprietary global labor and market data.\" Large enterprise HR and talent teams buy Draup Talent Intelligence for workforce planning, talent acquisition strategy and skills architecture, plus Etter for AI workforce transformation (task-level automation modeling and work redesign). Curie is its agentic AI interface to the data, and the data is also served over MCP and the Databricks Marketplace. Draup also sells a separate sales intelligence line with AI agents.",
    "source": {
      "name": "draup.com",
      "url": "https://draup.com/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "hiring-software",
      "title": "The AI hiring software map",
      "url": "https://www.newsprint.com/research/hiring-software/#co-draup",
      "section": "companies",
      "name": "Draup",
      "site": "https://draup.com/",
      "category": "HR analytics and workforce planning",
      "what": "\"Draup is an enterprise agentic AI company built on proprietary global labor and market data.\" Large enterprise HR and talent teams buy Draup Talent Intelligence for workforce planning, talent acquisition strategy and skills architecture, plus Etter for AI workforce transformation (task-level automation modeling and work redesign). Curie is its agentic AI interface to the data, and the data is also served over MCP and the Databricks Marketplace. Draup also sells a separate sales intelligence line with AI agents.",
      "what_source": {
        "name": "draup.com",
        "url": "https://draup.com/"
      },
      "price": "not published; sales-led",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Named agents",
          "AI analytics",
          "Assistant",
          "MCP and agent APIs",
          "Skills and planning"
        ]
      },
      "scale_tier": 3,
      "scale": "Funded challenger: institutional funding disclosed (USD 20 million Series A led by HKW (March 2022); \"Trusted by 5 of the Fortune 10\" with named customers Microsoft, PepsiCo, PayPal, Pfizer.)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "draup.com",
          "url": "https://draup.com/"
        },
        {
          "name": "draup.com",
          "url": "https://draup.com/ai-information"
        },
        {
          "name": "draup.com",
          "url": "https://draup.com/press"
        },
        {
          "name": "techrseries.com",
          "url": "https://techrseries.com/artificial-intelligence/draup-launches-curie-the-agentic-ai-built-for-enterprise-hr-teams/"
        },
        {
          "name": "draup.com",
          "url": "https://draup.com/talent/blogs/draup-data-now-available-via-mcp"
        },
        {
          "name": "reworked.co",
          "url": "https://www.reworked.co/the-wire/draup-joins-the-mcp-ecosystem-delivering-live-talent-intelligence-to-llms-and-copilots/"
        }
      ],
      "more_sources": 3,
      "cross_listed": false
    },
    {
      "map": "workforce-planning-software",
      "title": "The AI workforce planning software map",
      "url": "https://www.newsprint.com/research/workforce-planning-software/#co-draup",
      "section": "companies",
      "name": "Draup",
      "site": "https://draup.com/",
      "category": "HR analytics and workforce planning",
      "what": "Talent intelligence for workforce planning on global labor and market data. Etter, an AI workforce transformation product, answers \"Your Board Set an AI Target. Where's the Workforce Plan?\" by scoring how far AI can automate or augment tasks and building reskilling and hiring roadmaps. Curie is an agentic assistant for HR questions, and the data is also available over MCP.",
      "what_source": {
        "name": "draup.com",
        "url": "https://draup.com/"
      },
      "price": "not published; sales-led. Free AI Workforce Diagnostic offered.",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Named agent",
          "Workforce analytics",
          "Assistant",
          "Labor market data",
          "MCP or agent API",
          "Skills inventory"
        ]
      },
      "scale_tier": 3,
      "scale": "Funded challenger: institutional funding disclosed (USD 20 million Series A led by HKW (March 2022); \"Trusted by 5 of the Fortune 10\" with named customers Microsoft, PepsiCo, PayPal, Pfizer.)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "draup.com",
          "url": "https://draup.com/"
        },
        {
          "name": "techrseries.com",
          "url": "https://techrseries.com/artificial-intelligence/draup-launches-curie-the-agentic-ai-built-for-enterprise-hr-teams/"
        },
        {
          "name": "draup.com",
          "url": "https://draup.com/talent/blogs/draup-data-now-available-via-mcp"
        },
        {
          "name": "draup.com",
          "url": "https://draup.com/ai-information"
        }
      ],
      "more_sources": 0,
      "cross_listed": true
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/draup/#event-1",
      "on": "2025-10-08",
      "date_precision": "day",
      "title": "Draup brings its datasets to Databricks Marketplace",
      "summary": "Draup made \"28 curated datasets covering 1M companies and 850M professionals\" available through Delta Sharing on the Databricks Marketplace.",
      "kind": "Partnership",
      "from": {
        "name": "The AI hiring software map",
        "url": "https://www.newsprint.com/research/hiring-software/#co-draup"
      },
      "source": {
        "name": "TecHR Series (PR Newswire)",
        "url": "https://techrseries.com/talent-management/draup-brings-talent-and-market-intelligence-to-databricks-marketplace/"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/draup/#event-2",
      "on": "2025-07-16",
      "date_precision": "day",
      "title": "Draup launches Curie, an agentic AI for HR teams",
      "summary": "Draup launched Curie, \"a GenAI Assistant purpose-built to combine Draup's powerful labor market data\" with natural-language conversation, for workforce planning, talent acquisition and skills architecture.",
      "kind": "Launch",
      "from": {
        "name": "The AI hiring software map",
        "url": "https://www.newsprint.com/research/hiring-software/#co-draup"
      },
      "source": {
        "name": "TecHR Series (Draup release)",
        "url": "https://techrseries.com/artificial-intelligence/draup-launches-curie-the-agentic-ai-built-for-enterprise-hr-teams/"
      }
    },
    {
      "id": "event-3",
      "url": "https://www.newsprint.com/companies/draup/#event-3",
      "on": "2025-07-15",
      "date_precision": "day",
      "title": "Draup makes its data available over MCP",
      "summary": "Draup said its \"entire sales, talent, and market intelligence graph is now available through the Model Context Protocol (MCP),\" so AI tools can query its labor data without custom APIs.",
      "kind": "Launch",
      "from": {
        "name": "The AI hiring software map",
        "url": "https://www.newsprint.com/research/hiring-software/#co-draup"
      },
      "source": {
        "name": "Vendor blog",
        "url": "https://draup.com/talent/blogs/draup-data-now-available-via-mcp"
      }
    },
    {
      "id": "event-4",
      "url": "https://www.newsprint.com/companies/draup/#event-4",
      "on": "2025-06-04",
      "date_precision": "day",
      "title": "Draup launches Etter for AI workforce transformation",
      "summary": "Draup introduced Etter.ai, \"a next-gen workflow automation platform\" for HR and talent leaders. It maps how AI will change tasks, roles and workloads, estimates time savings and helps plan future-ready teams.",
      "kind": "Launch",
      "from": {
        "name": "The AI hiring software map",
        "url": "https://www.newsprint.com/research/hiring-software/#co-draup"
      },
      "source": {
        "name": "Vendor release (PR Newswire)",
        "url": "https://www.newswire.ca/news-releases/draup-launches-etter-the-agentic-ai-platform-to-build-ai-ready-teams-874310072.html"
      }
    }
  ]
}