# Draup: what it sells, price and AI features URL: https://www.newsprint.com/companies/draup/ Covers: June 4 to Oct. 8, 2025 Updated: 2026-11-11 License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/ Cite as: Newsprint, "Draup: what it sells, price and AI features", https://www.newsprint.com/companies/draup/, updated 2026-11-11 > Draup is on 2 Newsprint research maps: the AI hiring software map and the AI workforce planning software map. We record 4 dated launches and events for it. The latest is dated Oct. 8, 2025. "Draup is an enterprise agentic AI company built on proprietary global labor and market data." Large enterprise HR and talent teams buy Draup Talent Intelligence for workforce planning, talent acquisition strategy and skills architecture, plus Etter for AI workforce transformation (task-level automation modeling and work redesign). Curie is its agentic AI interface to the data, and the data is also served over MCP and the Databricks Marketplace. Draup also sells a separate sales intelligence line with AI agents. Source: [draup.com](https://draup.com/). ## Facts - Site: [draup.com](https://draup.com/) - Category: HR analytics and workforce planning - Status: Active ## On the research maps ### [The AI hiring software map](https://www.newsprint.com/research/hiring-software/#co-draup) "Draup is an enterprise agentic AI company built on proprietary global labor and market data." Large enterprise HR and talent teams buy Draup Talent Intelligence for workforce planning, talent acquisition strategy and skills architecture, plus Etter for AI workforce transformation (task-level automation modeling and work redesign). Curie is its agentic AI interface to the data, and the data is also served over MCP and the Databricks Marketplace. Draup also sells a separate sales intelligence line with AI agents. Source: [draup.com](https://draup.com/). - Category: HR analytics and workforce planning - Price: not published; sales-led - AI capabilities: Named agents, AI analytics, Assistant, MCP and agent APIs and Skills and planning - Scale: Funded challenger: institutional funding disclosed (USD 20 million Series A led by HKW (March 2022); "Trusted by 5 of the Fortune 10" with named customers Microsoft, PepsiCo, PayPal, Pfizer.) Sources: [draup.com](https://draup.com/), [draup.com](https://draup.com/ai-information), [draup.com](https://draup.com/press), [techrseries.com](https://techrseries.com/artificial-intelligence/draup-launches-curie-the-agentic-ai-built-for-enterprise-hr-teams/), [draup.com](https://draup.com/talent/blogs/draup-data-now-available-via-mcp), [reworked.co](https://www.reworked.co/the-wire/draup-joins-the-mcp-ecosystem-delivering-live-talent-intelligence-to-llms-and-copilots/) and [3 more on the map](https://www.newsprint.com/research/hiring-software/#co-draup). ### [The AI workforce planning software map](https://www.newsprint.com/research/workforce-planning-software/#co-draup) Talent intelligence for workforce planning on global labor and market data. Etter, an AI workforce transformation product, answers "Your Board Set an AI Target. Where's the Workforce Plan?" by scoring how far AI can automate or augment tasks and building reskilling and hiring roadmaps. Curie is an agentic assistant for HR questions, and the data is also available over MCP. Source: [draup.com](https://draup.com/). - Category: HR analytics and workforce planning - Price: not published; sales-led. Free AI Workforce Diagnostic offered. - AI capabilities: Named agent, Workforce analytics, Assistant, Labor market data, MCP or agent API and Skills inventory - Scale: Funded challenger: institutional funding disclosed (USD 20 million Series A led by HKW (March 2022); "Trusted by 5 of the Fortune 10" with named customers Microsoft, PepsiCo, PayPal, Pfizer.) Sources: [draup.com](https://draup.com/), [techrseries.com](https://techrseries.com/artificial-intelligence/draup-launches-curie-the-agentic-ai-built-for-enterprise-hr-teams/), [draup.com](https://draup.com/talent/blogs/draup-data-now-available-via-mcp) and [draup.com](https://draup.com/ai-information). ## Launches and dated events, newest first ### Draup brings its datasets to Databricks Marketplace Partnership, Oct. 8, 2025. Draup made "28 curated datasets covering 1M companies and 850M professionals" available through Delta Sharing on the Databricks Marketplace. Source: [TecHR Series (PR Newswire)](https://techrseries.com/talent-management/draup-brings-talent-and-market-intelligence-to-databricks-marketplace/). From [the AI hiring software map](https://www.newsprint.com/research/hiring-software/#co-draup). ### Draup launches Curie, an agentic AI for HR teams Launch, July 16, 2025. Draup launched Curie, "a GenAI Assistant purpose-built to combine Draup's powerful labor market data" with natural-language conversation, for workforce planning, talent acquisition and skills architecture. Source: [TecHR Series (Draup release)](https://techrseries.com/artificial-intelligence/draup-launches-curie-the-agentic-ai-built-for-enterprise-hr-teams/). From [the AI hiring software map](https://www.newsprint.com/research/hiring-software/#co-draup). ### Draup makes its data available over MCP Launch, July 15, 2025. Draup said its "entire sales, talent, and market intelligence graph is now available through the Model Context Protocol (MCP)," so AI tools can query its labor data without custom APIs. Source: [Vendor blog](https://draup.com/talent/blogs/draup-data-now-available-via-mcp). From [the AI hiring software map](https://www.newsprint.com/research/hiring-software/#co-draup). ### Draup launches Etter for AI workforce transformation Launch, June 4, 2025. Draup introduced Etter.ai, "a next-gen workflow automation platform" for HR and talent leaders. It maps how AI will change tasks, roles and workloads, estimates time savings and helps plan future-ready teams. Source: [Vendor release (PR Newswire)](https://www.newswire.ca/news-releases/draup-launches-etter-the-agentic-ai-platform-to-build-ai-ready-teams-874310072.html). From [the AI hiring software map](https://www.newsprint.com/research/hiring-software/#co-draup). ## Methodology and corrections How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology