{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Feature Impact: what it sells, price and AI features\", https://www.newsprint.com/companies/feature-impact/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/feature-impact/",
  "markdown_url": "https://www.newsprint.com/companies/feature-impact.md",
  "title": "Feature Impact: what it sells, price and AI features",
  "opening_answer": "Feature Impact is on the PR software map. We record 1 dated launch or event for it. The latest is dated Feb. 3, 2026.",
  "period": "Feb. 3, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C2135V0",
    "slug": "feature-impact",
    "name": "Feature Impact",
    "aliases": [
      "Family Features"
    ],
    "site": "https://featureimpact.com/",
    "summary": null,
    "founded": null,
    "categories": [
      "distribution"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [
      {
        "kind": "blog",
        "url": "https://featureimpact.com/blog/"
      },
      {
        "kind": "social",
        "url": "https://x.com/featureimpact"
      }
    ],
    "updated_at": "2026-11-04",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Press release distribution and newsrooms"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"Stories That Get Featured, Heard, Cited and Shared.\" A feature-article syndication service, formerly Family Features and now a division of 4media group: a brand's article, recipe or video is offered free to a network of more than 10,000 editors at newspapers, magazines and websites, who download it to run, and newswire and paid partner placements add digital pickups. Every project includes copywriting by its team, programs come with guaranteed results, and a password-protected portal shows which editors downloaded the content, where it ran, tear sheets, impressions, engagements and ad equivalency. Since its February 2026 rebrand it sells content structured for AI search. It does not sell a media database, pitching or monitoring.",
    "source": {
      "name": "featureimpact.com",
      "url": "https://featureimpact.com/"
    },
    "from": "map"
  },
  "maps": [
    {
      "map": "ai-for-pr",
      "title": "The PR software map",
      "url": "https://www.newsprint.com/research/pr-software/#co-feature-impact",
      "section": "companies",
      "name": "Feature Impact",
      "site": "https://featureimpact.com/",
      "category": "Press release distribution and newsrooms",
      "what": "\"Stories That Get Featured, Heard, Cited and Shared.\" A feature-article syndication service, formerly Family Features and now a division of 4media group: a brand's article, recipe or video is offered free to a network of more than 10,000 editors at newspapers, magazines and websites, who download it to run, and newswire and paid partner placements add digital pickups. Every project includes copywriting by its team, programs come with guaranteed results, and a password-protected portal shows which editors downloaded the content, where it ran, tear sheets, impressions, engagements and ad equivalency. Since its February 2026 rebrand it sells content structured for AI search. It does not sell a media database, pitching or monitoring.",
      "what_source": {
        "name": "featureimpact.com",
        "url": "https://featureimpact.com/"
      },
      "price": null,
      "price_published": false,
      "capabilities": {
        "label": "Covers",
        "items": [
          "Pitch",
          "Measure"
        ]
      },
      "scale_tier": 4,
      "scale": "No disclosed scale ('23.75 billion earned impressions generated in 2025', '4,000+ publishers in the Feature Impact network' and '50+ years of media and publisher relationships' (about page); a division of 4media group, a private company; no customer count, revenue or funding disclosed)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "featureimpact.com",
          "url": "https://featureimpact.com/"
        }
      ],
      "more_sources": 9,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/feature-impact/#event-1",
      "on": "2026-02-03",
      "date_precision": "day",
      "title": "Family Features becomes Feature Impact",
      "summary": "4media group renames Family Features Editorial Syndicate, Inc. as Feature Impact, with a network of 4,000+ publishers, content structured for AI search and multi-channel distribution.",
      "kind": "Rebrand",
      "from": {
        "name": "The PR software map",
        "url": "https://www.newsprint.com/research/pr-software/#co-feature-impact"
      },
      "source": {
        "name": "4media group (2026-02-03)",
        "url": "https://www.4media-group.com/blog/company-news/4media-group-rebrands-family-features-as-feature-impact-advancing-its-earned-first-and-ai-optimized-content-capabilities/"
      }
    }
  ]
}