{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Firstup: what it sells, price and AI features\", https://www.newsprint.com/companies/firstup/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/firstup/",
  "markdown_url": "https://www.newsprint.com/companies/firstup.md",
  "title": "Firstup: what it sells, price and AI features",
  "opening_answer": "Firstup is on the AI internal communications software map. We record 2 dated launches and events for it. The latest is dated Sept. 2, 2026.",
  "period": "March 10 to Sept. 2, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C83NQF3",
    "slug": "firstup",
    "name": "Firstup",
    "aliases": [],
    "site": "https://www.firstup.io/",
    "summary": "Firstup says \"Activate your workforce with intelligent communication\". It sells an intranet, employee app, email and signage channel set to internal communications teams, aimed at large and frontline workforces. Firstup AI adds AI Search for employee questions, an AI Content Creator for drafts, AI Insights on comment sentiment, and access from Microsoft Copilot and ChatGPT over MCP.",
    "founded": null,
    "categories": [
      "eex"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Intranets and employee experience platforms"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "Firstup says \"Activate your workforce with intelligent communication\". It sells an intranet, employee app, email and signage channel set to internal communications teams, aimed at large and frontline workforces. Firstup AI adds AI Search for employee questions, an AI Content Creator for drafts, AI Insights on comment sentiment, and access from Microsoft Copilot and ChatGPT over MCP.",
    "source": {
      "name": "firstup.io",
      "url": "https://www.firstup.io/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "internal-communications-software",
      "title": "The AI internal communications software map",
      "url": "https://www.newsprint.com/research/internal-communications-software/#co-firstup",
      "section": "companies",
      "name": "Firstup",
      "site": "https://www.firstup.io/",
      "category": "Intranets and employee experience platforms",
      "what": "Firstup says \"Activate your workforce with intelligent communication\". It sells an intranet, employee app, email and signage channel set to internal communications teams, aimed at large and frontline workforces. Firstup AI adds AI Search for employee questions, an AI Content Creator for drafts, AI Insights on comment sentiment, and access from Microsoft Copilot and ChatGPT over MCP.",
      "what_source": {
        "name": "firstup.io",
        "url": "https://www.firstup.io/"
      },
      "price": "not published; sales-led",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "AI search and answers",
          "Assistant",
          "Comms analytics",
          "MCP or agent API",
          "Sentiment and feedback",
          "Targeting and personalization",
          "AI writing"
        ]
      },
      "scale_tier": 4,
      "scale": "No disclosed scale (Firstup says thousands of communicators use its AI-powered content and campaign tools daily. No customer count or funding is published.)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "firstup.io",
          "url": "https://www.firstup.io/"
        },
        {
          "name": "firstup.io",
          "url": "https://www.firstup.io/platform/"
        },
        {
          "name": "firstup.io",
          "url": "https://firstup.io/press-releases/"
        },
        {
          "name": "firstup.io",
          "url": "https://firstup.io/press-releases/firstup-extends-ai-suite/"
        },
        {
          "name": "firstup.io",
          "url": "https://firstup.io/blog/firstup-extends-its-ai-suite-with-new-built-in-agentic-capabilities/"
        },
        {
          "name": "firstup.io",
          "url": "https://firstup.io/press-releases/ai-search-copilot-chatgpt-iso-certification/"
        }
      ],
      "more_sources": 4,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/firstup/#event-1",
      "on": "2026-09-02",
      "date_precision": "day",
      "title": "Firstup content reaches Microsoft Copilot and ChatGPT over MCP",
      "summary": "The Q3 release lets employees search and reference Firstup communications, topics and people from Microsoft Copilot and ChatGPT through the Model Context Protocol, with answers limited to each user's permissions. Firstup also announced ISO/IEC 42001:2023 certification for its AI management system.",
      "kind": "Launch",
      "from": {
        "name": "The AI internal communications software map",
        "url": "https://www.newsprint.com/research/internal-communications-software/#co-firstup"
      },
      "source": {
        "name": "Firstup release",
        "url": "https://firstup.io/press-releases/ai-search-copilot-chatgpt-iso-certification/"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/firstup/#event-2",
      "on": "2026-03-10",
      "date_precision": "day",
      "title": "Firstup launches Firstup AI, an agentic AI suite",
      "summary": "Firstup AI has five parts: AI Search, AI Content Creator, AI Insights, AI Actions and AI Audience Builder. The first three are available at launch.",
      "kind": "Launch",
      "from": {
        "name": "The AI internal communications software map",
        "url": "https://www.newsprint.com/research/internal-communications-software/#co-firstup"
      },
      "source": {
        "name": "Firstup release",
        "url": "https://firstup.io/press-releases/firstup-extends-ai-suite/"
      }
    }
  ]
}