{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"folk: what it sells, price and AI features\", https://www.newsprint.com/companies/folk/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/folk/",
  "markdown_url": "https://www.newsprint.com/companies/folk.md",
  "title": "folk: what it sells, price and AI features",
  "opening_answer": "folk is on the AI revenue operations software map. We record 4 dated launches and events for it. The latest is dated Oct. 29, 2026.",
  "period": "Sept. 11, 2025 to Oct. 29, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CX5M1PE",
    "slug": "folk",
    "name": "folk",
    "aliases": [],
    "site": "https://www.folk.app/",
    "summary": "\"The AI CRM for your entire sales motion.\" folk is a CRM for small teams that manage relationships and deals. Assistants find and score leads, write follow-ups and recap meetings. AI fields fill record data, a hosted MCP server connects Claude and ChatGPT, and calls can be recorded and transcribed.",
    "founded": null,
    "categories": [
      "crm"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "CRM platforms"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"The AI CRM for your entire sales motion.\" folk is a CRM for small teams that manage relationships and deals. Assistants find and score leads, write follow-ups and recap meetings. AI fields fill record data, a hosted MCP server connects Claude and ChatGPT, and calls can be recorded and transcribed.",
    "source": {
      "name": "folk.app",
      "url": "https://www.folk.app/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "revenue-operations-software",
      "title": "The AI revenue operations software map",
      "url": "https://www.newsprint.com/research/revenue-operations-software/#co-folk",
      "section": "companies",
      "name": "folk",
      "site": "https://www.folk.app/",
      "category": "CRM platforms",
      "what": "\"The AI CRM for your entire sales motion.\" folk is a CRM for small teams that manage relationships and deals. Assistants find and score leads, write follow-ups and recap meetings. AI fields fill record data, a hosted MCP server connects Claude and ChatGPT, and calls can be recorded and transcribed.",
      "what_source": {
        "name": "folk.app",
        "url": "https://www.folk.app/"
      },
      "price": "Standard $24, Premium $48 per member per month billed annually; Enterprise from $80; credits for enrichment, messages, account sync and AI fields vary by plan",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Named agent",
          "Activity capture and CRM updates",
          "Call and meeting analysis",
          "Data enrichment and hygiene",
          "Revenue analytics",
          "MCP or agent API",
          "AI outreach",
          "Scoring and routing"
        ]
      },
      "scale_tier": 2,
      "scale": "Established: a public parent, or a disclosed customer base (Established: the vendor says it is trusted by more than 5,000 companies.)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "folk.app",
          "url": "https://www.folk.app/"
        },
        {
          "name": "folk.app",
          "url": "https://www.folk.app/pricing"
        },
        {
          "name": "folk.app",
          "url": "https://www.folk.app/changelog"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/folk/#event-1",
      "on": "2026-10-29",
      "date_precision": "day",
      "title": "folk API and MCP now include contact enrichment",
      "summary": "folk made contact enrichment available through its API and MCP, so an AI assistant can find missing emails and phone numbers, or enrichment can run in automations as leads arrive.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-folk"
      },
      "source": {
        "name": "Vendor changelog",
        "url": "https://www.folk.app/changelog/enrichment-mcp"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/folk/#event-2",
      "on": "2026-07-09",
      "date_precision": "day",
      "title": "Meet folk MCP",
      "summary": "folk released a hosted MCP server that gives AI assistants read and write access to a workspace.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-folk"
      },
      "source": {
        "name": "Vendor changelog",
        "url": "https://www.folk.app/changelog"
      }
    },
    {
      "id": "event-3",
      "url": "https://www.newsprint.com/companies/folk/#event-3",
      "on": "2025-10-10",
      "date_precision": "day",
      "title": "Introducing folk Assistants",
      "summary": "folk introduced Assistants, a built-in, always-on team that finds follow-up opportunities in conversations and enriches companies with tailored research notes. A library of assistants followed on 2026-01-15.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-folk"
      },
      "source": {
        "name": "Vendor changelog",
        "url": "https://www.folk.app/changelog"
      }
    },
    {
      "id": "event-4",
      "url": "https://www.newsprint.com/companies/folk/#event-4",
      "on": "2025-09-11",
      "date_precision": "day",
      "title": "folk integrates with ChatGPT",
      "summary": "folk's changelog lists an integration with ChatGPT.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-folk"
      },
      "source": {
        "name": "Vendor changelog",
        "url": "https://www.folk.app/changelog"
      }
    }
  ]
}