# folk: what it sells, price and AI features

URL: https://www.newsprint.com/companies/folk/
Covers: Sept. 11, 2025 to Oct. 29, 2026
Updated: 2026-11-11
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "folk: what it sells, price and AI features", https://www.newsprint.com/companies/folk/, updated 2026-11-11

> folk is on the AI revenue operations software map. We record 4 dated launches and events for it. The latest is dated Oct. 29, 2026.

"The AI CRM for your entire sales motion." folk is a CRM for small teams that manage relationships and deals. Assistants find and score leads, write follow-ups and recap meetings. AI fields fill record data, a hosted MCP server connects Claude and ChatGPT, and calls can be recorded and transcribed. Source: [folk.app](https://www.folk.app/).

## Facts

- Site: [folk.app](https://www.folk.app/)
- Category: CRM platforms
- Status: Active

## On the research maps

### [The AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-folk)

"The AI CRM for your entire sales motion." folk is a CRM for small teams that manage relationships and deals. Assistants find and score leads, write follow-ups and recap meetings. AI fields fill record data, a hosted MCP server connects Claude and ChatGPT, and calls can be recorded and transcribed. Source: [folk.app](https://www.folk.app/).

- Category: CRM platforms
- Price: Standard $24, Premium $48 per member per month billed annually; Enterprise from $80; credits for enrichment, messages, account sync and AI fields vary by plan
- AI capabilities: Named agent, Activity capture and CRM updates, Call and meeting analysis, Data enrichment and hygiene, Revenue analytics, MCP or agent API, AI outreach and Scoring and routing
- Scale: Established: a public parent, or a disclosed customer base (Established: the vendor says it is trusted by more than 5,000 companies.)

Sources: [folk.app](https://www.folk.app/), [folk.app](https://www.folk.app/pricing) and [folk.app](https://www.folk.app/changelog).

## Launches and dated events, newest first

### folk API and MCP now include contact enrichment

Launch, Oct. 29, 2026. folk made contact enrichment available through its API and MCP, so an AI assistant can find missing emails and phone numbers, or enrichment can run in automations as leads arrive.

Source: [Vendor changelog](https://www.folk.app/changelog/enrichment-mcp). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-folk).

### Meet folk MCP

Launch, July 9, 2026. folk released a hosted MCP server that gives AI assistants read and write access to a workspace.

Source: [Vendor changelog](https://www.folk.app/changelog). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-folk).

### Introducing folk Assistants

Launch, Oct. 10, 2025. folk introduced Assistants, a built-in, always-on team that finds follow-up opportunities in conversations and enriches companies with tailored research notes. A library of assistants followed on 2026-01-15.

Source: [Vendor changelog](https://www.folk.app/changelog). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-folk).

### folk integrates with ChatGPT

Launch, Sept. 11, 2025. folk's changelog lists an integration with ChatGPT.

Source: [Vendor changelog](https://www.folk.app/changelog). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-folk).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology