{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Forma.ai: what it sells, price and AI features\", https://www.newsprint.com/companies/forma-ai/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/forma-ai/",
  "markdown_url": "https://www.newsprint.com/companies/forma-ai.md",
  "title": "Forma.ai: what it sells, price and AI features",
  "opening_answer": "Forma.ai is on 2 Newsprint research maps: the AI compensation software map and the AI revenue operations software map. No dated launches recorded yet.",
  "period": null,
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CYHNRVJ",
    "slug": "forma-ai",
    "name": "Forma.ai",
    "aliases": [],
    "site": "https://www.forma.ai/",
    "summary": "\"AI-powered sales compensation software for true GTM agility.\" Forma.ai sells enterprise sales planning (territories and quotas) and incentive compensation on one data platform to sales ops, compensation, finance and HR teams. Its AI turns plain-language plan logic into reusable, validated plan components, and its machine learning models and data science team assess territory, quota and comp plan effects.",
    "founded": null,
    "categories": [
      "icm"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Sales compensation and commissions"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"AI-powered sales compensation software for true GTM agility.\" Forma.ai sells enterprise sales planning (territories and quotas) and incentive compensation on one data platform to sales ops, compensation, finance and HR teams. Its AI turns plain-language plan logic into reusable, validated plan components, and its machine learning models and data science team assess territory, quota and comp plan effects.",
    "source": {
      "name": "forma.ai",
      "url": "https://www.forma.ai/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "compensation-software",
      "title": "The AI compensation software map",
      "url": "https://www.newsprint.com/research/compensation-software/#co-forma-ai",
      "section": "companies",
      "name": "Forma.ai",
      "site": "https://www.forma.ai/",
      "category": "Sales compensation and commissions",
      "what": "\"AI-powered sales compensation software for true GTM agility.\" Forma.ai sells enterprise sales planning (territories and quotas) and incentive compensation on one data platform to sales ops, compensation, finance and HR teams. Its AI turns plain-language plan logic into reusable, validated plan components, and its machine learning models and data science team assess territory, quota and comp plan effects.",
      "what_source": {
        "name": "forma.ai",
        "url": "https://www.forma.ai/"
      },
      "price": "not published; tailored proposal with a one-time onboarding fee",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Pay analytics",
          "Commission calculation",
          "Plan design",
          "Quota setting",
          "Territory planning"
        ]
      },
      "scale_tier": 3,
      "scale": "Funded challenger: institutional funding disclosed ($45M Series B led by ACME Capital in 2022; the vendor names Autodesk as a customer)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "forma.ai",
          "url": "https://www.forma.ai/"
        },
        {
          "name": "forma.ai",
          "url": "https://www.forma.ai/about"
        },
        {
          "name": "forma.ai",
          "url": "https://www.forma.ai/pricing"
        },
        {
          "name": "forma.ai",
          "url": "https://www.forma.ai/product/incentive-compensation-management"
        },
        {
          "name": "forma.ai",
          "url": "https://www.forma.ai/solutions/sales-compensation-planning-software"
        },
        {
          "name": "forma.ai",
          "url": "https://www.forma.ai/resources/topic/forma-ai-news"
        }
      ],
      "more_sources": 5,
      "cross_listed": false
    },
    {
      "map": "revenue-operations-software",
      "title": "The AI revenue operations software map",
      "url": "https://www.newsprint.com/research/revenue-operations-software/#co-forma-ai",
      "section": "companies",
      "name": "Forma.ai",
      "site": "https://www.forma.ai/",
      "category": "Sales compensation and commissions",
      "what": "\"AI-powered sales compensation software for true GTM agility.\" Forma.ai sells territory and quota planning (Architect), commissions (Operator) and an advisory service (Prophet) on one data platform to sales operations, compensation and finance teams. AI turns plain-language plan logic into reusable plan components. Machine learning models improve forecasts, sales coverage and the effect of comp plans. Its pages name no agent or MCP server.",
      "what_source": {
        "name": "forma.ai",
        "url": "https://www.forma.ai/"
      },
      "price": "not published; sales-led",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Commissions",
          "AI forecasting",
          "Revenue analytics",
          "Territory and quota modeling"
        ]
      },
      "scale_tier": 3,
      "scale": "Funded challenger: institutional funding disclosed ($45M Series B led by ACME Capital in 2022; the vendor names Autodesk as a customer)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "forma.ai",
          "url": "https://www.forma.ai/"
        },
        {
          "name": "forma.ai",
          "url": "https://www.forma.ai/pricing"
        },
        {
          "name": "privateequityinternational.com",
          "url": "https://www.privateequityinternational.com/forma-ai-grabs-45m-series-b"
        }
      ],
      "more_sources": 0,
      "cross_listed": true
    }
  ],
  "off_map_url": null,
  "timeline": []
}