{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Fullcast: what it sells, price and AI features\", https://www.newsprint.com/companies/fullcast/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/fullcast/",
  "markdown_url": "https://www.newsprint.com/companies/fullcast.md",
  "title": "Fullcast: what it sells, price and AI features",
  "opening_answer": "Fullcast is on 2 Newsprint research maps: the AI compensation software map and the AI revenue operations software map. We record 4 dated launches and events for it. The latest is dated Oct. 15, 2025.",
  "period": "Aug. 26 to Oct. 15, 2025",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C4T6P3K",
    "slug": "fullcast",
    "name": "Fullcast",
    "aliases": [],
    "site": "https://www.fullcast.ai/",
    "summary": "\"One Connected System, from Plan to Pay\": territory and quota planning (Fullcast Plan), forecasting (Fullcast Revenue Intelligence) and commissions (Fullcast Pay) for revenue operations teams. Agents in Revenue Intelligence read live deal signals, and an MCP server lets Claude, OpenAI and Gemini query and change territory, quota and commission data. It bought Atrium and Copy.ai in 2025.",
    "founded": null,
    "categories": [
      "spm"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Sales planning, quotas and territories"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"One Connected System, from Plan to Pay\": territory and quota planning (Fullcast Plan), forecasting (Fullcast Revenue Intelligence) and commissions (Fullcast Pay) for revenue operations teams. Agents in Revenue Intelligence read live deal signals, and an MCP server lets Claude, OpenAI and Gemini query and change territory, quota and commission data. It bought Atrium and Copy.ai in 2025.",
    "source": {
      "name": "fullcast.ai",
      "url": "https://www.fullcast.ai/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "compensation-software",
      "title": "The AI compensation software map",
      "url": "https://www.newsprint.com/research/compensation-software/#co-fullcast",
      "section": "companies",
      "name": "Fullcast",
      "site": "https://www.fullcast.ai/",
      "category": "Sales planning, quotas and territories",
      "what": "\"One Connected System, from Plan to Pay\": territory and quota planning (Fullcast Plan), forecasting (Fullcast Revenue Intelligence) and commissions (Fullcast Pay) for revenue operations teams. Agents in Revenue Intelligence read live deal signals, and an MCP server lets Claude, OpenAI and Gemini query and change territory, quota and commission data. It bought Atrium and Copy.ai in 2025.",
      "what_source": {
        "name": "fullcast.ai",
        "url": "https://www.fullcast.ai/"
      },
      "price": "not published; a Plans and Pricing page is linked",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Named agent",
          "Commission calculation",
          "MCP or agent API",
          "Quota setting",
          "Territory planning"
        ]
      },
      "scale_tier": 2,
      "scale": "Established: a public parent, or a disclosed customer base (The vendor's site carries testimonials from executives at Degreed, Sprout Social, Copado and Diligent; no revenue or round sizes are disclosed.)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "fullcast.ai",
          "url": "https://www.fullcast.ai/"
        },
        {
          "name": "fullcast.ai",
          "url": "https://www.fullcast.ai/company/about/"
        },
        {
          "name": "fullcast.ai",
          "url": "https://www.fullcast.ai/content/fullcast-announces-the-release-of-its-model-context-protocol-mcp-server/"
        },
        {
          "name": "fullcast.ai",
          "url": "https://www.fullcast.ai/content/fullcast-announces-the-acquisition-of-copy-ai/"
        },
        {
          "name": "techintelpro.com",
          "url": "https://techintelpro.com/news/marketing/ai/fullcast-acquires-atrium-for-ai-driven-sales-performance-solution"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    },
    {
      "map": "revenue-operations-software",
      "title": "The AI revenue operations software map",
      "url": "https://www.newsprint.com/research/revenue-operations-software/#co-fullcast",
      "section": "companies",
      "name": "Fullcast",
      "site": "https://www.fullcast.ai/",
      "category": "Sales planning, quotas and territories",
      "what": "\"One Connected System, from Plan to Pay.\" Fullcast sells territory, quota and capacity planning, lead and account routing, data hygiene, an AI forecast, and commissions to revenue operations teams. Revenue Intelligence reads live deal signals, validates the pipeline and flags risk, with call and relationship intelligence, and guarantees forecasts within 10 percent. An MCP server lets Claude, OpenAI and Gemini query and change planning and pay data.",
      "what_source": {
        "name": "fullcast.ai",
        "url": "https://www.fullcast.ai/"
      },
      "price": "not published; sales-led",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Named agent",
          "Activity capture and CRM updates",
          "Commissions",
          "Call and meeting analysis",
          "Deal inspection",
          "Data enrichment and hygiene",
          "AI forecasting",
          "MCP or agent API",
          "Territory and quota modeling",
          "Scoring and routing"
        ]
      },
      "scale_tier": 2,
      "scale": "Established: a public parent, or a disclosed customer base (The vendor's site carries testimonials from executives at Degreed, Sprout Social, Copado and Diligent; no revenue or round sizes are disclosed.)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "fullcast.ai",
          "url": "https://www.fullcast.ai/"
        },
        {
          "name": "fullcast.ai",
          "url": "https://www.fullcast.ai/product/fullcast-revenue-intelligence/"
        },
        {
          "name": "fullcast.ai",
          "url": "https://www.fullcast.ai/product/fullcast-plan/"
        },
        {
          "name": "fullcast.ai",
          "url": "https://www.fullcast.ai/product/get-fullcast-pay/"
        },
        {
          "name": "fullcast.ai",
          "url": "https://www.fullcast.ai/plans-and-pricing-2/"
        },
        {
          "name": "fullcast.ai",
          "url": "https://www.fullcast.ai/territory-management/"
        }
      ],
      "more_sources": 0,
      "cross_listed": true
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/fullcast/#event-1",
      "on": "2025-10-15",
      "date_precision": "day",
      "title": "Fullcast acquires Copy.ai",
      "summary": "Fullcast acquired Copy.ai, which it calls \"the leading generative AI platform for sales and marketing workflows\", to offer an end-to-end \"Plan-to-Pay\" model with AI outbound outreach and proposal drafting.",
      "kind": "Acquisition",
      "from": {
        "name": "The AI compensation software map",
        "url": "https://www.newsprint.com/research/compensation-software/#co-fullcast"
      },
      "source": {
        "name": "Vendor release",
        "url": "https://www.fullcast.ai/content/fullcast-announces-the-acquisition-of-copy-ai/"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/fullcast/#event-2",
      "on": "2025-08-28",
      "date_precision": "day",
      "title": "Fullcast acquires Atrium",
      "summary": "Fullcast acquired Atrium, which the article calls a 'data-driven sales performance management platform' that gives sales managers data to help reps improve. Terms were not disclosed.",
      "kind": "Acquisition",
      "from": {
        "name": "The AI compensation software map",
        "url": "https://www.newsprint.com/research/compensation-software/#co-fullcast"
      },
      "source": {
        "name": "TechIntelPro",
        "url": "https://techintelpro.com/news/marketing/ai/fullcast-acquires-atrium-for-ai-driven-sales-performance-solution"
      }
    },
    {
      "id": "event-3",
      "url": "https://www.newsprint.com/companies/fullcast/#event-3",
      "on": "2025-08-27",
      "date_precision": "day",
      "title": "Fullcast acquires Atrium",
      "summary": "Fullcast acquired Atrium, a sales performance management software company, to build an AI-powered suite across the revenue lifecycle.",
      "kind": "Acquisition",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-fullcast"
      },
      "source": {
        "name": "Vendor release",
        "url": "https://www.fullcast.ai/content/fullcast-acquires-atrium/"
      }
    },
    {
      "id": "event-4",
      "url": "https://www.newsprint.com/companies/fullcast/#event-4",
      "on": "2025-08-26",
      "date_precision": "day",
      "title": "Fullcast releases an MCP server for revenue operations",
      "summary": "The server gives AI platforms such as Claude, OpenAI and Gemini two-way access to territory and quota management, incentive and commissions management and analytics, for enterprise clients. Fullcast calls it the first MCP-enabled revenue operations platform.",
      "kind": "Launch",
      "from": {
        "name": "The AI compensation software map",
        "url": "https://www.newsprint.com/research/compensation-software/#co-fullcast"
      },
      "source": {
        "name": "Vendor release",
        "url": "https://www.fullcast.ai/content/fullcast-announces-the-release-of-its-model-context-protocol-mcp-server/"
      }
    }
  ]
}