# Gong: what it sells, price and AI features

URL: https://www.newsprint.com/companies/gong/
Covers: Oct. 21, 2025 to Sept. 30, 2026
Updated: 2026-11-11
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Gong: what it sells, price and AI features", https://www.newsprint.com/companies/gong/, updated 2026-11-11

> Gong is on the AI revenue operations software map. We record 5 dated launches and events for it. The latest is dated Sept. 30, 2026.

Gong sells what it calls the "\#1 AI OS for Revenue Teams". It captures calls, emails and deal activity, then scores deals, calls the forecast and runs agents on the result. Revenue operations teams use Gong Forecast and Deal Boards to inspect pipeline, Gong Agents and Agent Builder to automate work, and an MCP server to feed other AI tools. More than 5,000 companies use it. Source: [gong.io](https://www.gong.io/).

## Facts

- Site: [gong.io](https://www.gong.io/)
- Founded: [2015](https://www.newsprint.com/research/revenue-operations-software/#co-gong)
- Category: Revenue intelligence and forecasting
- Status: Active

## On the research maps

### [The AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-gong)

Gong sells what it calls the "\#1 AI OS for Revenue Teams". It captures calls, emails and deal activity, then scores deals, calls the forecast and runs agents on the result. Revenue operations teams use Gong Forecast and Deal Boards to inspect pipeline, Gong Agents and Agent Builder to automate work, and an MCP server to feed other AI tools. More than 5,000 companies use it. Source: [gong.io](https://www.gong.io/).

- Category: Revenue intelligence and forecasting
- Price: not published; sales-led
- AI capabilities: Named agent, Activity capture and CRM updates, Call and meeting analysis, Assistant, Deal inspection, Data enrichment and hygiene, AI forecasting, Revenue analytics, MCP or agent API and AI outreach
- Scale: Enterprise incumbent: a public company or nine-figure revenue (Gong reported annual recurring revenue above $500 million at the end of April 2026 (Globes) and more than 5,000 customers (its own press release).)
- Founded: 2015

Sources: [gong.io](https://www.gong.io/), [gong.io](https://www.gong.io/press), [gong.io](https://www.gong.io/press/gong-launches-mission-big-dipper-revenue-harness), [gong.io](https://www.gong.io/press/gong-mission-callisto-sales-enrichment-layer), [gong.io](https://www.gong.io/press/new-revenue-ai-innovation-celebrate-26), [gong.io](https://www.gong.io/blog/announcing-gong-agents-for-revenue-teams) and [4 more on the map](https://www.newsprint.com/research/revenue-operations-software/#co-gong).

## Launches and dated events, newest first

### Custom Agents can now run on events and conditions

Launch, Sept. 30, 2026. Agent Builder lets teams create Custom Agents that run automatically in response to the events and conditions they define, in a visual editor or from a plain-language request. Gong says these agents roll out throughout the year.

Source: [Vendor release](https://www.gong.io/press/gong-mission-callisto-sales-enrichment-layer). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-gong).

### Gong Activate announced

Launch, Sept. 30, 2026. Gong announced Gong Activate, built on a self-improving revenue loop, in which always-on agents evaluate deals and run proven plays while agents and reps work from the same blueprint.

Source: [Vendor release](https://www.gong.io/press/new-revenue-ai-innovation-celebrate-26). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-gong).

### Mission Big Dipper brings Custom Agents and the Revenue Harness

Launch, June 24, 2026. Gong launched the Gong Revenue Harness, an execution layer that governs and orchestrates AI agents across the revenue cycle, and Custom Agents that teams build in natural language with configurable human oversight. Custom Agents, AI Builder in Gong Assistant, a standalone Assistant workspace, AI Coach and AI Builder for Scorecards were generally available in June 2026.

Source: [Vendor release](https://www.gong.io/press/gong-launches-mission-big-dipper-revenue-harness). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-gong).

### Gong adds built-in MCP client and server

Launch, Feb. 25, 2026. Gong added Model Context Protocol support, both client and server, so organizations can connect Gong to other AI systems with controls over data access, usage and provenance.

Source: [Vendor release](https://gong.io/press/gong-launches-mission-andromeda-expanding-its-revenue-ai-os-to-enablement-and-account-management). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-gong).

### Gong Orchestrate and new agents announced at Celebrate

Launch, Oct. 21, 2025. Gong announced Gong Orchestrate for defining and launching sales plays, plus the AI Deep Researcher and AI Data Extractor agents, configurable Forecast Boards and Account Boards. The release says the capabilities will reach customers over the coming months.

Source: [Vendor release](https://gong.io/press/gong-unveils-new-ai-innovations-to-help-revenue-teams-drive-growth-at-scale). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-gong).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology