# Gradient Works: what it sells, price and AI features

URL: https://www.newsprint.com/companies/gradient-works/
Covers: June 12 to Sept. 16, 2026
Updated: 2026-11-11
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Gradient Works: what it sells, price and AI features", https://www.newsprint.com/companies/gradient-works/, updated 2026-11-11

> Gradient Works is on 2 Newsprint research maps: the AI compensation software map and the AI revenue operations software map. We record 2 dated launches and events for it. The latest is dated Sept. 16, 2026.

"The territory planning platform for commercial sales", working with Salesforce and HubSpot. Carve designs territory scenarios, collects leader feedback, deploys account ownership to the CRM and keeps plans current; Market Map scores accounts against the best customers; AI Researchers enrich accounts. Carve is run by an AI agent, and an MCP server lets Claude, ChatGPT, Gemini or Cursor drive the whole process. Source: [gradient.works](https://www.gradient.works/).

## Facts

- Site: [gradient.works](https://www.gradient.works/)
- Category: Sales planning, quotas and territories
- Status: Active

## On the research maps

### [The AI compensation software map](https://www.newsprint.com/research/compensation-software/#co-gradient-works)

"The territory planning platform for commercial sales", working with Salesforce and HubSpot. Carve designs territory scenarios, collects leader feedback, deploys account ownership to the CRM and keeps plans current; Market Map scores accounts against the best customers; AI Researchers enrich accounts. Carve is run by an AI agent, and an MCP server lets Claude, ChatGPT, Gemini or Cursor drive the whole process. Source: [gradient.works](https://www.gradient.works/).

- Category: Sales planning, quotas and territories
- Price: Free plan (1,000 credits, 5 rep users); Growth $799 per month paid annually; Enterprise custom. Credits meter AI features.
- AI capabilities: Named agent, Assistant, MCP or agent API and Territory planning
- Scale: Funded challenger: institutional funding disclosed ($2M seed round in October 2021 led by Integr8d Capital; no later round or customer count found.)

Sources: [gradient.works](https://www.gradient.works/), [gradient.works](https://www.gradient.works/pricing), [gradient.works](https://www.gradient.works/blog), [gradient.works](https://www.gradient.works/blog/end-to-end-territory-planning-with-the-new-carve), [gradient.works](https://www.gradient.works/blog/ai-agents-territory-planning) and [salestechstar.com](https://salestechstar.com/?p=158688).

### [The AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-gradient-works)

"The territory planning platform for commercial sales." Gradient Works sells territory planning, account scoring and book management to RevOps teams on Salesforce and HubSpot. Market Map scores accounts against the best customers. Carve is run by an AI agent that designs scenarios, collects leader feedback and deploys account ownership to the CRM. Bookbuilder keeps books current inside Salesforce, and Routing assigns leads. An MCP server lets Claude, ChatGPT or Cursor run the work. Source: [gradient.works](https://www.gradient.works/).

- Category: Sales planning, quotas and territories
- Price: Free plan; Growth $799 per month paid annually; Enterprise priced on request. Credits meter AI features.
- AI capabilities: Named agent, Assistant, Data enrichment and hygiene, MCP or agent API, Territory and quota modeling and Scoring and routing
- Scale: Funded challenger: institutional funding disclosed ($2M seed round in October 2021 led by Integr8d Capital; no later round or customer count found.)

Sources: [gradient.works](https://www.gradient.works/), [gradient.works](https://www.gradient.works/pricing), [gradient.works](https://www.gradient.works/features/bookbuilder), [gradient.works](https://www.gradient.works/blog/the-gradient-works-mcp-is-now-available-to-all-customers) and [salestechstar.com](https://salestechstar.com/?p=158688).

## Launches and dated events, newest first

### Gradient Works relaunches Carve for end-to-end territory planning

Launch, Sept. 16, 2026. The new Carve runs design, feedback, deployment and adjustment in one place. An AI agent acts as a "sales territory expert" that builds and adjusts plans and deploys them to Salesforce, and through MCP an outside agent in Claude, ChatGPT or Gemini can run the whole process.

Source: [Vendor blog](https://www.gradient.works/blog/end-to-end-territory-planning-with-the-new-carve). From [the AI compensation software map](https://www.newsprint.com/research/compensation-software/#co-gradient-works).

### Gradient Works MCP is available to all customers

Launch, June 12, 2026. The MCP connects a customer's AI agent to routing, book management, territory planning and account scoring. The agent can debug why a lead routed as it did, build routing flows from a plain-language description, pull Carve scenarios and deploy plans.

Source: [Vendor blog](https://www.gradient.works/blog/the-gradient-works-mcp-is-now-available-to-all-customers). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-gradient-works).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology