# Gusto: what it sells, price and AI features

URL: https://www.newsprint.com/companies/gusto/
Covers: January 2026 to Oct. 22, 2026
Updated: 2026-11-11
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Gusto: what it sells, price and AI features", https://www.newsprint.com/companies/gusto/, updated 2026-11-11

> Gusto is on the AI hiring software map. We record 4 dated launches and events for it. The latest is dated Oct. 22, 2026.

"Hire, pay, and grow like a pro." Gusto sells payroll, benefits, HR and compliance software to US small businesses. Its hiring tools post jobs to multiple boards, track applicants and send offer letters, but the ATS page describes no AI. Its AI is Gusto Cofounder, an "AI teammate" in early access that automates payroll and reporting tasks, plus Gusto apps in ChatGPT, Claude and Slack and a set of AI agents for accounting firms. Source: [web.archive.org](https://web.archive.org/web/20260910131608/https://gusto.com/).

## Facts

- Site: [gusto.com](https://gusto.com/)
- Category: HR suites and HRIS
- Status: Active

## On the research maps

### [The AI hiring software map](https://www.newsprint.com/research/hiring-software/#co-gusto)

"Hire, pay, and grow like a pro." Gusto sells payroll, benefits, HR and compliance software to US small businesses. Its hiring tools post jobs to multiple boards, track applicants and send offer letters, but the ATS page describes no AI. Its AI is Gusto Cofounder, an "AI teammate" in early access that automates payroll and reporting tasks, plus Gusto apps in ChatGPT, Claude and Slack and a set of AI agents for accounting firms. Source: [web.archive.org](https://web.archive.org/web/20260910131608/https://gusto.com/).

- Category: HR suites and HRIS
- Price: Published (archived pricing page): from $49/mo + $6/mo per person up to $180/mo + $22/mo per person
- AI capabilities: Named agents, AI analytics, Assistant and MCP and agent APIs
- Scale: Enterprise incumbent: a public company or nine-figure revenue (Gusto says it passed $1B in trailing 12-month revenue (May 2026); 500,000+ small business customers)

Sources: [web.archive.org](https://web.archive.org/web/20260910131608/https://gusto.com/), [web.archive.org](https://web.archive.org/web/2026/https://gusto.com/product/hr/applicant-tracking-system), [web.archive.org](https://web.archive.org/web/2026/https://gusto.com/product/pricing), [cpapracticeadvisor.com](https://www.cpapracticeadvisor.com/2026/01/23/gusto-launches-payroll-inside-chatgpt/176791/), [digital-release.wgnradio.com](https://digital-release.wgnradio.com/business/press-releases/cision/20260423SF41810/gusto-reaches-500000-customers-and-unveils-nearly-75-new-features-for-small-businesses), [techintelpro.com](https://techintelpro.com/news/hr/ai/gusto-surpasses-1-billion-revenue-milestone-fueled-by-ai-and-product-expansion) and [4 more on the map](https://www.newsprint.com/research/hiring-software/#co-gusto).

## Launches and dated events, newest first

### Gusto Fall Showcase adds AI connectors and accountant MCP

Launch, Oct. 22, 2026. At its Fall Showcase, Gusto let owners connect Gusto to Claude, ChatGPT and other AI tools to ask about payroll and teams, prep payroll and generate reports, and added a multi-client MCP for accounting firms.

Source: [CPA Practice Advisor](https://www.cpapracticeadvisor.com/2026/10/22/gusto-touts-new-products-and-features-for-small-businesses/192269/). From [the AI hiring software map](https://www.newsprint.com/research/hiring-software/#co-gusto).

### Gusto launches six AI agents for accounting firms

Launch, June 16, 2026. Gusto launched six AI agents for accountants focused on practice growth: getting found by clients, winning them, deepening relationships and moving into advisory work.

Source: [CPA Practice Advisor](https://www.cpapracticeadvisor.com/2026/06/16/gusto-rolls-out-suite-of-ai-agents-that-assist-accountants-on-business-development/185241/). From [the AI hiring software map](https://www.newsprint.com/research/hiring-software/#co-gusto).

### Gusto launches Cofounder, an AI teammate for small businesses

Launch, June 2, 2026. Gusto launched Gusto Cofounder in early access, an "AI teammate" that knows the business's team, payroll and calendar and runs automations such as payroll with anomaly alerts and weekly labor cost reports via SMS, Slack or web.

Source: [CPA Practice Advisor](https://www.cpapracticeadvisor.com/2026/06/02/gusto-introduces-an-ai-teammate-for-small-businesses/184399/). From [the AI hiring software map](https://www.newsprint.com/research/hiring-software/#co-gusto).

### Gusto launches its app inside ChatGPT

Launch, January 2026. Gusto launched an app in the ChatGPT app directory. Owners can "interact with real payroll and business data using natural language," and select customers can run payroll inside ChatGPT.

Source: [CPA Practice Advisor](https://www.cpapracticeadvisor.com/2026/01/23/gusto-launches-payroll-inside-chatgpt/176791/). From [the AI hiring software map](https://www.newsprint.com/research/hiring-software/#co-gusto).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology