{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Hootsuite Parliament: what it sells, price and AI features\", https://www.newsprint.com/companies/hootsuite-parliament/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/hootsuite-parliament/",
  "markdown_url": "https://www.newsprint.com/companies/hootsuite-parliament.md",
  "title": "Hootsuite Parliament: what it sells, price and AI features",
  "opening_answer": "Hootsuite Parliament is on the AI internal communications software map. We record 2 dated launches and events for it. The latest is dated Sept. 30, 2026.",
  "period": "June 24 to Sept. 30, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CK6ETAP",
    "slug": "hootsuite-parliament",
    "name": "Hootsuite Parliament",
    "aliases": [],
    "site": "https://www.hootsuite.com/parliament",
    "summary": "Amplify is Hootsuite's employee advocacy product. Hootsuite renamed it Parliament in June 2026 and made it part of its Social OS. Admins post approved content, and employees, executives and partners share it to their own profiles, with points, leaderboards and reach reports. Hootsuite's built-in AI writes captions and posts. The Parliament MCP lets admins and advocates create, schedule and share advocacy posts from ChatGPT, Claude, Copilot and Gemini.",
    "founded": 2008,
    "categories": [
      "advocacy"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Employee advocacy"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "Amplify is Hootsuite's employee advocacy product. Hootsuite renamed it Parliament in June 2026 and made it part of its Social OS. Admins post approved content, and employees, executives and partners share it to their own profiles, with points, leaderboards and reach reports. Hootsuite's built-in AI writes captions and posts. The Parliament MCP lets admins and advocates create, schedule and share advocacy posts from ChatGPT, Claude, Copilot and Gemini.",
    "source": {
      "name": "hootsuite.com",
      "url": "https://www.hootsuite.com/parliament"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "internal-communications-software",
      "title": "The AI internal communications software map",
      "url": "https://www.newsprint.com/research/internal-communications-software/#co-hootsuite-parliament",
      "section": "companies",
      "name": "Hootsuite Parliament",
      "site": "https://www.hootsuite.com/parliament",
      "category": "Employee advocacy",
      "what": "Amplify is Hootsuite's employee advocacy product. Hootsuite renamed it Parliament in June 2026 and made it part of its Social OS. Admins post approved content, and employees, executives and partners share it to their own profiles, with points, leaderboards and reach reports. Hootsuite's built-in AI writes captions and posts. The Parliament MCP lets admins and advocates create, schedule and share advocacy posts from ChatGPT, Claude, Copilot and Gemini.",
      "what_source": {
        "name": "hootsuite.com",
        "url": "https://www.hootsuite.com/parliament"
      },
      "price": "not published; sales-led",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "MCP or agent API",
          "AI writing"
        ]
      },
      "scale_tier": 2,
      "scale": "Established: a public parent, or a disclosed customer base (Product line of Hootsuite, a private company that says it has more than 200,000 users and more than 6,000 enterprise customers.)",
      "founded": "2008",
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "hootsuite.com",
          "url": "https://www.hootsuite.com/parliament"
        },
        {
          "name": "hootsuite.com",
          "url": "https://www.hootsuite.com/platform/employee-advocacy"
        },
        {
          "name": "hootsuite.com",
          "url": "https://www.hootsuite.com/integrations/mcp"
        },
        {
          "name": "hootsuite.com",
          "url": "https://www.hootsuite.com/about"
        },
        {
          "name": "hootsuite.com",
          "url": "https://www.hootsuite.com/whats-new"
        },
        {
          "name": "hootsuite.com",
          "url": "https://www.hootsuite.com/whats-new/parliament-mcp-for-content-admins"
        }
      ],
      "more_sources": 3,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/hootsuite-parliament/#event-1",
      "on": "2026-09-30",
      "date_precision": "day",
      "title": "Parliament MCP adds tools for content admins",
      "summary": "Hootsuite added MCP tools that let Parliament content admins draft, schedule, publish, edit and delete advocacy posts from an AI chat such as Claude. Earlier MCP support covered only advocate sharing.",
      "kind": "Launch",
      "from": {
        "name": "The AI internal communications software map",
        "url": "https://www.newsprint.com/research/internal-communications-software/#co-hootsuite-parliament"
      },
      "source": {
        "name": "Hootsuite What's New",
        "url": "https://www.hootsuite.com/whats-new/parliament-mcp-for-content-admins"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/hootsuite-parliament/#event-2",
      "on": "2026-06-24",
      "date_precision": "day",
      "title": "Hootsuite renames Amplify as Parliament",
      "summary": "Hootsuite launched Social OS, which joins publishing, listening, customer care and employee advocacy, together with its Wisdom AI agent. The release says \"Amplify becomes Parliament, the employee advocacy experience.\"",
      "kind": "Rebrand",
      "from": {
        "name": "The AI internal communications software map",
        "url": "https://www.newsprint.com/research/internal-communications-software/#co-hootsuite-parliament"
      },
      "source": {
        "name": "Hootsuite release via GlobeNewswire",
        "url": "https://www.bnnbloomberg.ca/press-releases/2026/06/24/hootsuite-rebuilds-for-the-ai-era-introducing-wisdom-a-social-first-ai-agent-turning-social-signals-into-action/"
      }
    }
  ]
}