# Hootsuite Parliament: what it sells, price and AI features

URL: https://www.newsprint.com/companies/hootsuite-parliament/
Covers: June 24 to Sept. 30, 2026
Updated: 2026-11-11
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Hootsuite Parliament: what it sells, price and AI features", https://www.newsprint.com/companies/hootsuite-parliament/, updated 2026-11-11

> Hootsuite Parliament is on the AI internal communications software map. We record 2 dated launches and events for it. The latest is dated Sept. 30, 2026.

Amplify is Hootsuite's employee advocacy product. Hootsuite renamed it Parliament in June 2026 and made it part of its Social OS. Admins post approved content, and employees, executives and partners share it to their own profiles, with points, leaderboards and reach reports. Hootsuite's built-in AI writes captions and posts. The Parliament MCP lets admins and advocates create, schedule and share advocacy posts from ChatGPT, Claude, Copilot and Gemini. Source: [hootsuite.com](https://www.hootsuite.com/parliament).

## Facts

- Site: [hootsuite.com](https://www.hootsuite.com/parliament)
- Founded: [2008](https://www.newsprint.com/research/internal-communications-software/#co-hootsuite-parliament)
- Category: Employee advocacy
- Status: Active

## On the research maps

### [The AI internal communications software map](https://www.newsprint.com/research/internal-communications-software/#co-hootsuite-parliament)

Amplify is Hootsuite's employee advocacy product. Hootsuite renamed it Parliament in June 2026 and made it part of its Social OS. Admins post approved content, and employees, executives and partners share it to their own profiles, with points, leaderboards and reach reports. Hootsuite's built-in AI writes captions and posts. The Parliament MCP lets admins and advocates create, schedule and share advocacy posts from ChatGPT, Claude, Copilot and Gemini. Source: [hootsuite.com](https://www.hootsuite.com/parliament).

- Category: Employee advocacy
- Price: not published; sales-led
- AI capabilities: MCP or agent API and AI writing
- Scale: Established: a public parent, or a disclosed customer base (Product line of Hootsuite, a private company that says it has more than 200,000 users and more than 6,000 enterprise customers.)
- Founded: 2008

Sources: [hootsuite.com](https://www.hootsuite.com/parliament), [hootsuite.com](https://www.hootsuite.com/platform/employee-advocacy), [hootsuite.com](https://www.hootsuite.com/integrations/mcp), [hootsuite.com](https://www.hootsuite.com/about), [hootsuite.com](https://www.hootsuite.com/whats-new), [hootsuite.com](https://www.hootsuite.com/whats-new/parliament-mcp-for-content-admins) and [3 more on the map](https://www.newsprint.com/research/internal-communications-software/#co-hootsuite-parliament).

## Launches and dated events, newest first

### Parliament MCP adds tools for content admins

Launch, Sept. 30, 2026. Hootsuite added MCP tools that let Parliament content admins draft, schedule, publish, edit and delete advocacy posts from an AI chat such as Claude. Earlier MCP support covered only advocate sharing.

Source: [Hootsuite What's New](https://www.hootsuite.com/whats-new/parliament-mcp-for-content-admins). From [the AI internal communications software map](https://www.newsprint.com/research/internal-communications-software/#co-hootsuite-parliament).

### Hootsuite renames Amplify as Parliament

Rebrand, June 24, 2026. Hootsuite launched Social OS, which joins publishing, listening, customer care and employee advocacy, together with its Wisdom AI agent. The release says "Amplify becomes Parliament, the employee advocacy experience."

Source: [Hootsuite release via GlobeNewswire](https://www.bnnbloomberg.ca/press-releases/2026/06/24/hootsuite-rebuilds-for-the-ai-era-introducing-wisdom-a-social-first-ai-agent-turning-social-signals-into-action/). From [the AI internal communications software map](https://www.newsprint.com/research/internal-communications-software/#co-hootsuite-parliament).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology