{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Hootsuite: what it sells, price and AI features\", https://www.newsprint.com/companies/hootsuite/, updated 2026-11-12",
  "updated_at": "2026-11-12",
  "url": "https://www.newsprint.com/companies/hootsuite/",
  "markdown_url": "https://www.newsprint.com/companies/hootsuite.md",
  "title": "Hootsuite: what it sells, price and AI features",
  "opening_answer": "Hootsuite is on 2 Newsprint research maps: the AI visibility map and the social monitoring map. We record 4 dated launches and events for it. The latest is dated July 1, 2026.",
  "period": "June 24 to July 1, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CR70P23",
    "slug": "hootsuite",
    "name": "Hootsuite",
    "aliases": [],
    "site": "https://www.hootsuite.com",
    "summary": "Hootsuite sells social and communications teams LLM Insights, which shows how brands and competitors appear in ChatGPT, Gemini, Claude and Perplexity.",
    "founded": 2008,
    "categories": [
      "ai-visibility"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-02",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "AI visibility"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "Hootsuite sells social and communications teams LLM Insights, which shows how brands and competitors appear in ChatGPT, Gemini, Claude and Perplexity.",
    "source": {
      "name": "hootsuite.com",
      "url": "https://www.hootsuite.com/whats-new/llm-insights"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "ai-visibility",
      "title": "The AI visibility map",
      "url": "https://www.newsprint.com/research/ai-visibility/#co-hootsuite",
      "section": "companies",
      "name": "Hootsuite",
      "site": "https://www.hootsuite.com",
      "category": "Marketing suites",
      "what": "Hootsuite sells social and communications teams LLM Insights, which shows how brands and competitors appear in ChatGPT, Gemini, Claude and Perplexity.",
      "what_source": {
        "name": "hootsuite.com",
        "url": "https://www.hootsuite.com/whats-new/llm-insights"
      },
      "price": null,
      "price_published": false,
      "capabilities": {
        "label": "Capabilities",
        "items": [
          "Tracks answers",
          "Cited sources",
          "Prompt research (partial)"
        ]
      },
      "scale_tier": null,
      "scale": null,
      "founded": "2008",
      "founded_source": {
        "name": "hootsuite.com",
        "url": "https://www.hootsuite.com/about"
      },
      "fate": null,
      "sources": [
        {
          "name": "hootsuite.com",
          "url": "https://www.hootsuite.com/whats-new/llm-insights"
        },
        {
          "name": "hootsuite.com",
          "url": "https://www.hootsuite.com/about"
        },
        {
          "name": "hootsuite.com",
          "url": "https://www.hootsuite.com/whats-new/llm-insights-enhancements"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    },
    {
      "map": "social-monitoring",
      "title": "The social monitoring map",
      "url": "https://www.newsprint.com/research/social-monitoring/#co-hootsuite",
      "section": "companies",
      "name": "Hootsuite",
      "site": "https://www.hootsuite.com",
      "category": "Social listening suites",
      "what": "Social media management suite (Perch publishing, Nest inbox, Parliament advocacy) with built-in listening powered by Talkwalker/Lumen, the Wisdom AI agent, a REST API for publishing/analytics/inbox, and MCP servers. An agent would draft posts, read analytics and query mentions.",
      "what_source": {
        "name": "hootsuite.com",
        "url": "https://www.hootsuite.com/"
      },
      "price": "Per user/month, annual billing, as published 2026-10: Standard $99, Professional $199, Advanced up to $399, Enterprise custom; 14-day trial. Pricing page does not mention API access.",
      "price_published": true,
      "capabilities": {
        "label": "Platforms",
        "items": [
          "X",
          "Instagram",
          "Facebook",
          "LinkedIn",
          "TikTok",
          "YouTube",
          "Bluesky",
          "Threads",
          "Reddit",
          "Mastodon"
        ]
      },
      "scale_tier": 1,
      "scale": "Enterprise incumbent: nine-figure revenue or public-company scale (Own site claims 200K+ users and 6K+ enterprise customers; third-party estimates put revenue at roughly $315M-$400M (not company-reported).)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "hootsuite.com",
          "url": "https://www.hootsuite.com/"
        },
        {
          "name": "hootsuite.com",
          "url": "https://www.hootsuite.com/plans"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/hootsuite/#event-1",
      "on": "2026-07-01",
      "date_precision": "day",
      "title": "Pricing page shows four tiers: $99, $199, up to $399",
      "summary": "First archived page with Standard $99, Professional $199 and Advanced up to $399; Enterprise custom. Live page matches.",
      "kind": "Pricing change",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-hootsuite"
      },
      "source": {
        "name": "Wayback Machine of hootsuite.com",
        "url": "https://web.archive.org/web/20260701170614/https://www.hootsuite.com/plans"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/hootsuite/#event-2",
      "on": "2026-06-24",
      "date_precision": "day",
      "title": "Hootsuite introduces Wisdom, a social-first AI agent, and Social OS",
      "summary": "Wisdom agent on live social data plus Social OS: Perch, Nest, Parliament, Lumen. Release claims 15+ years of data and 150M+ monitored sources.",
      "kind": "Launch",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-hootsuite"
      },
      "source": {
        "name": "Hootsuite newsroom",
        "url": "https://www.hootsuite.com/newsroom/press-releases/hootsuite-rebuilds-for-ai-era-introducing-wisdom"
      }
    },
    {
      "id": "event-3",
      "url": "https://www.newsprint.com/companies/hootsuite/#event-3",
      "on": "2026-06-24",
      "date_precision": "day",
      "title": "MCP connectors across Perch, Nest and Lumen",
      "summary": "First Hootsuite MCP connectors announced; integrations page now lists Perch, Nest, Lumen and Parliament for ChatGPT, Claude, Copilot and Gemini.",
      "kind": "Announcement",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-hootsuite"
      },
      "source": {
        "name": "Hootsuite",
        "url": "https://www.hootsuite.com/integrations/mcp"
      }
    },
    {
      "id": "event-4",
      "url": "https://www.newsprint.com/companies/hootsuite/#event-4",
      "on": "2026-06-24",
      "date_precision": "day",
      "title": "MCP connectors for Perch, Nest, and Lumen",
      "summary": "Hootsuite released MCP connectors for Perch, Nest and Lumen (listening) alongside its Social OS launch, per a trade summary.",
      "kind": "Launch",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-hootsuite"
      },
      "source": {
        "name": "Let's Data Science",
        "url": "https://letsdatascience.com/news/hootsuite-launches-social-os-and-wisdom-8d7c051f"
      }
    }
  ]
}