# Hootsuite: what it sells, price and AI features

URL: https://www.newsprint.com/companies/hootsuite/
Covers: June 24 to July 1, 2026
Updated: 2026-11-12
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Hootsuite: what it sells, price and AI features", https://www.newsprint.com/companies/hootsuite/, updated 2026-11-12

> Hootsuite is on 2 Newsprint research maps: the AI visibility map and the social monitoring map. We record 4 dated launches and events for it. The latest is dated July 1, 2026.

Hootsuite sells social and communications teams LLM Insights, which shows how brands and competitors appear in ChatGPT, Gemini, Claude and Perplexity. Source: [hootsuite.com](https://www.hootsuite.com/whats-new/llm-insights).

## Facts

- Site: [hootsuite.com](https://www.hootsuite.com/)
- Founded: [2008](https://www.hootsuite.com/about)
- Category: AI visibility
- Status: Active

## On the research maps

### [The AI visibility map](https://www.newsprint.com/research/ai-visibility/#co-hootsuite)

Hootsuite sells social and communications teams LLM Insights, which shows how brands and competitors appear in ChatGPT, Gemini, Claude and Perplexity. Source: [hootsuite.com](https://www.hootsuite.com/whats-new/llm-insights).

- Category: Marketing suites
- Capabilities: Tracks answers, Cited sources and Prompt research (partial)
- Founded: [2008](https://www.hootsuite.com/about)

Sources: [hootsuite.com](https://www.hootsuite.com/whats-new/llm-insights), [hootsuite.com](https://www.hootsuite.com/about) and [hootsuite.com](https://www.hootsuite.com/whats-new/llm-insights-enhancements).

### [The social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-hootsuite)

Social media management suite (Perch publishing, Nest inbox, Parliament advocacy) with built-in listening powered by Talkwalker/Lumen, the Wisdom AI agent, a REST API for publishing/analytics/inbox, and MCP servers. An agent would draft posts, read analytics and query mentions. Source: [hootsuite.com](https://www.hootsuite.com/).

- Category: Social listening suites
- Price: Per user/month, annual billing, as published 2026-10: Standard $99, Professional $199, Advanced up to $399, Enterprise custom; 14-day trial. Pricing page does not mention API access.
- Platforms: X, Instagram, Facebook, LinkedIn, TikTok, YouTube, Bluesky, Threads, Reddit and Mastodon
- Scale: Enterprise incumbent: nine-figure revenue or public-company scale (Own site claims 200K+ users and 6K+ enterprise customers; third-party estimates put revenue at roughly $315M-$400M (not company-reported).)

Sources: [hootsuite.com](https://www.hootsuite.com/) and [hootsuite.com](https://www.hootsuite.com/plans).

## Launches and dated events, newest first

### Pricing page shows four tiers: $99, $199, up to $399

Pricing change, July 1, 2026. First archived page with Standard $99, Professional $199 and Advanced up to $399; Enterprise custom. Live page matches.

Source: [Wayback Machine of hootsuite.com](https://web.archive.org/web/20260701170614/https://www.hootsuite.com/plans). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-hootsuite).

### Hootsuite introduces Wisdom, a social-first AI agent, and Social OS

Launch, June 24, 2026. Wisdom agent on live social data plus Social OS: Perch, Nest, Parliament, Lumen. Release claims 15+ years of data and 150M+ monitored sources.

Source: [Hootsuite newsroom](https://www.hootsuite.com/newsroom/press-releases/hootsuite-rebuilds-for-ai-era-introducing-wisdom). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-hootsuite).

### MCP connectors across Perch, Nest and Lumen

Announcement, June 24, 2026. First Hootsuite MCP connectors announced; integrations page now lists Perch, Nest, Lumen and Parliament for ChatGPT, Claude, Copilot and Gemini.

Source: [Hootsuite](https://www.hootsuite.com/integrations/mcp). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-hootsuite).

### MCP connectors for Perch, Nest, and Lumen

Launch, June 24, 2026. Hootsuite released MCP connectors for Perch, Nest and Lumen (listening) alongside its Social OS launch, per a trade summary.

Source: [Let's Data Science](https://letsdatascience.com/news/hootsuite-launches-social-os-and-wisdom-8d7c051f). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-hootsuite).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology