{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"iPR Software: what it sells, price and AI features\", https://www.newsprint.com/companies/ipr-software/, updated 2026-11-12",
  "updated_at": "2026-11-12",
  "url": "https://www.newsprint.com/companies/ipr-software/",
  "markdown_url": "https://www.newsprint.com/companies/ipr-software.md",
  "title": "iPR Software: what it sells, price and AI features",
  "opening_answer": "iPR Software is on 2 Newsprint research maps: the PR software map and the AI visibility map. We record 4 dated launches and events for it. The latest is dated Oct. 18, 2019.",
  "period": "2006 to Oct. 18, 2019",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C088",
    "slug": "ipr-software",
    "name": "iPR Software",
    "aliases": [
      "iPressroom"
    ],
    "site": "https://iprsoftware.com/",
    "summary": null,
    "founded": 2006,
    "categories": [
      "distribution"
    ],
    "status": "active",
    "price_note": "not published; 'Request Demo' and 'Book a Demo' only",
    "update_channels": [
      {
        "kind": "blog",
        "url": "https://www.iprsoftware.com/news"
      },
      {
        "kind": "social",
        "url": "https://twitter.com/iprsoftware"
      },
      {
        "kind": "social",
        "url": "https://www.linkedin.com/company/ipressroom"
      }
    ],
    "updated_at": "2026-10-20",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Press release distribution and newsrooms"
    ]
  },
  "confirmed_product_launches": 1,
  "dated_product_launches": 1,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 4,
  "launches": [
    {
      "id": "V035",
      "company": "ipr-software",
      "product": null,
      "title": "Metatron AI application",
      "summary": "Cloud AI and machine learning for newsrooms, digital publishing and digital asset management, suggesting metadata descriptions for images and media to speed sharing and distribution. Not a press-release or pitch writer.",
      "kind": "feature",
      "features": [
        "distribution-and-newsroom"
      ],
      "tags": [],
      "categories": [
        "distribution"
      ],
      "tech": "ml",
      "stage": "ga",
      "announced_on": "2019-10-18",
      "available_on": "2019-10-18",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.iprsoftware.com/news/releases/metatron-ai",
          "name": "iPR Software news release",
          "quote": "iPR Software Introduces the First Artificial Intelligence Application for Online Newsrooms and Digital Publishing",
          "retrieved_at": "2026-10-19"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-19",
        "content_hash": "1ec2135aa7bcfe0c379d5e3cc9f74314c8d69cc891f86367158d5d22a34a49d2"
      },
      "recorded_on": "2026-10-19",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {
        "distribution-and-newsroom": "https://www.newsprint.com/features/distribution-and-newsroom/"
      },
      "url": "https://www.newsprint.com/companies/ipr-software/#launch-V035",
      "issues": []
    },
    {
      "id": "E474",
      "company": "ipr-software",
      "product": null,
      "title": "iPressroom renamed iPR Software",
      "summary": "The company changed its name from iPressroom to iPR Software in 2012; the page gives the year only.",
      "kind": "rebrand",
      "features": [],
      "tags": [],
      "categories": [
        "distribution"
      ],
      "tech": null,
      "stage": null,
      "announced_on": "2012-01-01",
      "available_on": null,
      "date_precision": "year",
      "sources": [
        {
          "url": "https://www.iprsoftware.com/about",
          "name": "iPR Software",
          "quote": null,
          "retrieved_at": null
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-19",
        "content_hash": "067d3f98ca9a38d743e75947ca35d7f75caf6a30c44dcfee7696d8cc3e3a150d"
      },
      "recorded_on": "2026-10-19",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {},
      "url": "https://www.newsprint.com/companies/ipr-software/#launch-E474",
      "issues": []
    },
    {
      "id": "E473",
      "company": "ipr-software",
      "product": null,
      "title": "iPressroom sold to private investors",
      "summary": "The company was sold to private investors in 2010; the page names no buyer and no month.",
      "kind": "acquisition",
      "features": [],
      "tags": [],
      "categories": [
        "distribution"
      ],
      "tech": null,
      "stage": null,
      "announced_on": "2010-01-01",
      "available_on": null,
      "date_precision": "year",
      "sources": [
        {
          "url": "https://www.iprsoftware.com/about",
          "name": "iPR Software",
          "quote": null,
          "retrieved_at": null
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-19",
        "content_hash": "abf1204131b7a98c6ba900bd6f77642161792d42710e6428bb016842cc7fea82"
      },
      "recorded_on": "2026-10-19",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {},
      "url": "https://www.newsprint.com/companies/ipr-software/#launch-E473",
      "issues": []
    },
    {
      "id": "E472",
      "company": "ipr-software",
      "product": null,
      "title": "iPressroom, Inc. founded",
      "summary": "Founded as iPressroom, Inc. in 2006 to build software for external corporate communications.",
      "kind": "founded",
      "features": [],
      "tags": [],
      "categories": [
        "distribution"
      ],
      "tech": null,
      "stage": null,
      "announced_on": "2006-01-01",
      "available_on": null,
      "date_precision": "year",
      "sources": [
        {
          "url": "https://www.iprsoftware.com/about",
          "name": "iPR Software",
          "quote": null,
          "retrieved_at": null
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-19",
        "content_hash": "e7f55995461cbaa6c527617643f289b15f26bb7e7081c3be73f2132b3671b4df"
      },
      "recorded_on": "2026-10-19",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
      "recognition": null,
      "people": [],
      "feature_urls": {},
      "url": "https://www.newsprint.com/companies/ipr-software/#launch-E472",
      "issues": []
    }
  ],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"AI for PR & Marketing for digital publishing & asset management.\" Corporate newsroom and digital publishing platform (formerly iPressroom): branded online news centers, content marketing and social hubs, investor hubs, digital asset management, custom apps and a proprietary AI platform called Metatron, with AEO and GEO structure so AI models can cite the newsroom. It also owns and runs the NewMediaWire press release wire. It has no media database of its own to sell.",
    "source": {
      "name": "iprsoftware.com",
      "url": "https://iprsoftware.com/"
    },
    "from": "map"
  },
  "maps": [
    {
      "map": "ai-for-pr",
      "title": "The PR software map",
      "url": "https://www.newsprint.com/research/pr-software/#co-ipr-software",
      "section": "companies",
      "name": "iPR Software",
      "site": "https://iprsoftware.com/",
      "category": "Press release distribution and newsrooms",
      "what": "\"AI for PR & Marketing for digital publishing & asset management.\" Corporate newsroom and digital publishing platform (formerly iPressroom): branded online news centers, content marketing and social hubs, investor hubs, digital asset management, custom apps and a proprietary AI platform called Metatron, with AEO and GEO structure so AI models can cite the newsroom. It also owns and runs the NewMediaWire press release wire. It has no media database of its own to sell.",
      "what_source": {
        "name": "iprsoftware.com",
        "url": "https://iprsoftware.com/"
      },
      "price": "not published; 'Request Demo' and 'Book a Demo' only",
      "price_published": false,
      "capabilities": {
        "label": "Covers",
        "items": [
          "Pitch",
          "Measure"
        ]
      },
      "scale_tier": 4,
      "scale": "No disclosed scale (no customer count, funding or revenue disclosed; blog names NVIDIA, Xerox, Mattel and Toyota Canada as users and a UCLA newsroom case study; sold to private investors in 2010 (about page); 'Top 20 Company' by CIOReview)",
      "founded": "2006",
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "iprsoftware.com",
          "url": "https://iprsoftware.com/"
        }
      ],
      "more_sources": 5,
      "cross_listed": false
    },
    {
      "map": "ai-visibility",
      "title": "The AI visibility map",
      "url": "https://www.newsprint.com/research/ai-visibility/#co-ipr-software",
      "section": "companies",
      "name": "iPR Software",
      "site": "https://iprsoftware.com/",
      "category": "PR and monitoring",
      "what": "Online newsroom, content and digital asset management software for PR and marketing teams, with AEO and GEO components in its news center.",
      "what_source": {
        "name": "iprsoftware.com",
        "url": "https://www.iprsoftware.com/"
      },
      "price": null,
      "price_published": false,
      "capabilities": {
        "label": "Capabilities",
        "items": [
          "Content (partial)",
          "Technical"
        ]
      },
      "scale_tier": null,
      "scale": null,
      "founded": "2006",
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "iprsoftware.com",
          "url": "https://www.iprsoftware.com/"
        },
        {
          "name": "iprsoftware.com",
          "url": "https://iprsoftware.com/"
        }
      ],
      "more_sources": 0,
      "cross_listed": true
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "launch-V035",
      "url": "https://www.newsprint.com/companies/ipr-software/#launch-V035",
      "on": "2019-10-18",
      "date_precision": "day",
      "title": "Metatron AI application",
      "summary": "Cloud AI and machine learning for newsrooms, digital publishing and digital asset management, suggesting metadata descriptions for images and media to speed sharing and distribution. Not a press-release or pitch writer.",
      "kind": "Product launch",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "iPR Software news release",
        "url": "https://www.iprsoftware.com/news/releases/metatron-ai"
      }
    },
    {
      "id": "launch-E474",
      "url": "https://www.newsprint.com/companies/ipr-software/#launch-E474",
      "on": "2012-01-01",
      "date_precision": "year",
      "title": "iPressroom renamed iPR Software",
      "summary": "The company changed its name from iPressroom to iPR Software in 2012; the page gives the year only.",
      "kind": "Rebrand",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "iPR Software",
        "url": "https://www.iprsoftware.com/about"
      }
    },
    {
      "id": "launch-E473",
      "url": "https://www.newsprint.com/companies/ipr-software/#launch-E473",
      "on": "2010-01-01",
      "date_precision": "year",
      "title": "iPressroom sold to private investors",
      "summary": "The company was sold to private investors in 2010; the page names no buyer and no month.",
      "kind": "Acquisition",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "iPR Software",
        "url": "https://www.iprsoftware.com/about"
      }
    },
    {
      "id": "launch-E472",
      "url": "https://www.newsprint.com/companies/ipr-software/#launch-E472",
      "on": "2006-01-01",
      "date_precision": "year",
      "title": "iPressroom, Inc. founded",
      "summary": "Founded as iPressroom, Inc. in 2006 to build software for external corporate communications.",
      "kind": "Founded",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "iPR Software",
        "url": "https://www.iprsoftware.com/about"
      }
    }
  ]
}