# iPR Software: what it sells, price and AI features

URL: https://www.newsprint.com/companies/ipr-software/
Covers: 2006 to Oct. 18, 2019
Updated: 2026-11-12
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "iPR Software: what it sells, price and AI features", https://www.newsprint.com/companies/ipr-software/, updated 2026-11-12

> iPR Software is on 2 Newsprint research maps: the PR software map and the AI visibility map. We record 4 dated launches and events for it. The latest is dated Oct. 18, 2019.

"AI for PR & Marketing for digital publishing & asset management." Corporate newsroom and digital publishing platform (formerly iPressroom): branded online news centers, content marketing and social hubs, investor hubs, digital asset management, custom apps and a proprietary AI platform called Metatron, with AEO and GEO structure so AI models can cite the newsroom. It also owns and runs the NewMediaWire press release wire. It has no media database of its own to sell. Source: [iprsoftware.com](https://iprsoftware.com/).

## Facts

- Site: [iprsoftware.com](https://iprsoftware.com/)
- Founded: [2006](https://www.newsprint.com/research/pr-software/#co-ipr-software)
- Category: Press release distribution and newsrooms
- Status: Active
- Price: not published; 'Request Demo' and 'Book a Demo' only

## On the research maps

### [The PR software map](https://www.newsprint.com/research/pr-software/#co-ipr-software)

"AI for PR & Marketing for digital publishing & asset management." Corporate newsroom and digital publishing platform (formerly iPressroom): branded online news centers, content marketing and social hubs, investor hubs, digital asset management, custom apps and a proprietary AI platform called Metatron, with AEO and GEO structure so AI models can cite the newsroom. It also owns and runs the NewMediaWire press release wire. It has no media database of its own to sell. Source: [iprsoftware.com](https://iprsoftware.com/).

- Category: Press release distribution and newsrooms
- Price: not published; 'Request Demo' and 'Book a Demo' only
- Covers: Pitch and Measure
- Scale: No disclosed scale (no customer count, funding or revenue disclosed; blog names NVIDIA, Xerox, Mattel and Toyota Canada as users and a UCLA newsroom case study; sold to private investors in 2010 (about page); 'Top 20 Company' by CIOReview)
- Founded: 2006

Sources: [iprsoftware.com](https://iprsoftware.com/) and [5 more on the map](https://www.newsprint.com/research/pr-software/#co-ipr-software).

### [The AI visibility map](https://www.newsprint.com/research/ai-visibility/#co-ipr-software)

Online newsroom, content and digital asset management software for PR and marketing teams, with AEO and GEO components in its news center. Source: [iprsoftware.com](https://www.iprsoftware.com/).

- Category: PR and monitoring
- Capabilities: Content (partial) and Technical
- Founded: 2006

Sources: [iprsoftware.com](https://www.iprsoftware.com/) and [iprsoftware.com](https://iprsoftware.com/).

## Launches and dated events, newest first

### Metatron AI application

Product launch, Oct. 18, 2019. Cloud AI and machine learning for newsrooms, digital publishing and digital asset management, suggesting metadata descriptions for images and media to speed sharing and distribution. Not a press-release or pitch writer.

Source: [iPR Software news release](https://www.iprsoftware.com/news/releases/metatron-ai). From [the launch record](https://www.newsprint.com/launches/).

### iPressroom renamed iPR Software

Rebrand, 2012. The company changed its name from iPressroom to iPR Software in 2012; the page gives the year only.

Source: [iPR Software](https://www.iprsoftware.com/about). From [the launch record](https://www.newsprint.com/launches/).

### iPressroom sold to private investors

Acquisition, 2010. The company was sold to private investors in 2010; the page names no buyer and no month.

Source: [iPR Software](https://www.iprsoftware.com/about). From [the launch record](https://www.newsprint.com/launches/).

### iPressroom, Inc. founded

Founded, 2006. Founded as iPressroom, Inc. in 2006 to build software for external corporate communications.

Source: [iPR Software](https://www.iprsoftware.com/about). From [the launch record](https://www.newsprint.com/launches/).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology