{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Kula: what it sells, price and AI features\", https://www.newsprint.com/companies/kula/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/kula/",
  "markdown_url": "https://www.newsprint.com/companies/kula.md",
  "title": "Kula: what it sells, price and AI features",
  "opening_answer": "Kula is on the AI hiring software map. No dated launches recorded yet.",
  "period": null,
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CZW01ZP",
    "slug": "kula",
    "name": "Kula",
    "aliases": [],
    "site": "https://www.kula.ai/",
    "summary": "\"The only AI-Native ATS, built by recruiters, for modern hiring.\" Kula sells an all-in-one ATS with sourcing, CRM, scheduling and analytics to startups and scaling companies. Kula AI scores and summarizes applicants, drafts personalized outreach and job descriptions, takes interview notes and fills scorecards, and answers analytics questions in plain language. A hosted Kula MCP connector works with Claude. Named \"AI Teammates\" (Fraud Agent, Screener, Recruiting coordinator) are marketed, but AI Agents are labeled \"Coming soon.\"",
    "founded": null,
    "categories": [
      "ats"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Applicant tracking systems"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"The only AI-Native ATS, built by recruiters, for modern hiring.\" Kula sells an all-in-one ATS with sourcing, CRM, scheduling and analytics to startups and scaling companies. Kula AI scores and summarizes applicants, drafts personalized outreach and job descriptions, takes interview notes and fills scorecards, and answers analytics questions in plain language. A hosted Kula MCP connector works with Claude. Named \"AI Teammates\" (Fraud Agent, Screener, Recruiting coordinator) are marketed, but AI Agents are labeled \"Coming soon.\"",
    "source": {
      "name": "kula.ai",
      "url": "https://www.kula.ai/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "hiring-software",
      "title": "The AI hiring software map",
      "url": "https://www.newsprint.com/research/hiring-software/#co-kula",
      "section": "companies",
      "name": "Kula",
      "site": "https://www.kula.ai/",
      "category": "Applicant tracking systems",
      "what": "\"The only AI-Native ATS, built by recruiters, for modern hiring.\" Kula sells an all-in-one ATS with sourcing, CRM, scheduling and analytics to startups and scaling companies. Kula AI scores and summarizes applicants, drafts personalized outreach and job descriptions, takes interview notes and fills scorecards, and answers analytics questions in plain language. A hosted Kula MCP connector works with Claude. Named \"AI Teammates\" (Fraud Agent, Screener, Recruiting coordinator) are marketed, but AI Agents are labeled \"Coming soon.\"",
      "what_source": {
        "name": "kula.ai",
        "url": "https://www.kula.ai/"
      },
      "price": "Partly published: priced by headcount; one tier shown at $5,120/year billed annually; 101+ employees custom pricing.",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "AI analytics",
          "Job posts and ads",
          "Screening and ranking",
          "MCP and agent APIs",
          "Interview notes",
          "AI outreach"
        ]
      },
      "scale_tier": 3,
      "scale": "Funded challenger: institutional funding disclosed (Institutional seed funding ($12M seed, 2022, Sequoia and Square Peg); no customer count published.)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "kula.ai",
          "url": "https://www.kula.ai/"
        },
        {
          "name": "kula.ai",
          "url": "https://www.kula.ai/pricing"
        },
        {
          "name": "kula.ai",
          "url": "https://kula.ai/blog/seed-funding"
        },
        {
          "name": "kula.ai",
          "url": "https://www.kula.ai/category/company-news"
        },
        {
          "name": "kula.ai",
          "url": "https://www.kula.ai/category/product-updates"
        },
        {
          "name": "kula.ai",
          "url": "https://www.kula.ai/category/ai-in-recruiting"
        }
      ],
      "more_sources": 5,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": []
}