{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Later: what it sells, price and AI features\", https://www.newsprint.com/companies/later/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/later/",
  "markdown_url": "https://www.newsprint.com/companies/later.md",
  "title": "Later: what it sells, price and AI features",
  "opening_answer": "Later is on the social monitoring map. We record 4 dated launches and events for it. The latest is dated June 4, 2026.",
  "period": "March 26, 2025 to June 4, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CXBH60Y",
    "slug": "later",
    "name": "Later",
    "aliases": [],
    "site": "https://later.com/",
    "summary": "Social scheduling and influencer platform. Its Scale plan adds Competitive Benchmarking (up to 20 competitors), Brand Mentions and Brand Health listening; separate influencer discovery product.",
    "founded": 2014,
    "categories": [
      "social-analytics"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Social analytics"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "Social scheduling and influencer platform. Its Scale plan adds Competitive Benchmarking (up to 20 competitors), Brand Mentions and Brand Health listening; separate influencer discovery product.",
    "source": {
      "name": "later.com",
      "url": "https://later.com/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "social-monitoring",
      "title": "The social monitoring map",
      "url": "https://www.newsprint.com/research/social-monitoring/#co-later",
      "section": "companies",
      "name": "Later",
      "site": "https://later.com/",
      "category": "Social analytics",
      "what": "Social scheduling and influencer platform. Its Scale plan adds Competitive Benchmarking (up to 20 competitors), Brand Mentions and Brand Health listening; separate influencer discovery product.",
      "what_source": {
        "name": "later.com",
        "url": "https://later.com/"
      },
      "price": "Starter $18.75/mo, Growth $37.50/mo, Scale $82.50/mo billed yearly; benchmarking, mentions and brand health only on Scale.",
      "price_published": true,
      "capabilities": {
        "label": "Platforms",
        "items": [
          "TikTok",
          "Instagram"
        ]
      },
      "scale_tier": 2,
      "scale": "Established: a public parent, or a disclosed user or customer base (Owned by Mavrck (Summit Partners $135M, 2022); combined user base reported over 7 million.)",
      "founded": "2014",
      "founded_source": {
        "name": "later.com",
        "url": "https://later.com/about/"
      },
      "fate": null,
      "sources": [
        {
          "name": "later.com",
          "url": "https://later.com/"
        },
        {
          "name": "later.com",
          "url": "https://later.com/pricing/"
        },
        {
          "name": "later.com",
          "url": "https://later.com/about/"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/later/#event-1",
      "on": "2026-06-04",
      "date_precision": "day",
      "title": "See brand sentiment at a glance",
      "summary": "Sentiment Pills summarise brand sentiment across multiple profiles.",
      "kind": "Launch",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-later"
      },
      "source": {
        "name": "Releasebot (Later feed)",
        "url": "https://releasebot.io/updates/later"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/later/#event-2",
      "on": "2025-08-12",
      "date_precision": "day",
      "title": "Brand DNA v1 in Social Listening",
      "summary": "AI-generated analysis of a brand's Instagram presence with a competitor side-by-side view.",
      "kind": "Launch",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-later"
      },
      "source": {
        "name": "Releasebot (Later feed)",
        "url": "https://releasebot.io/updates/later/later-social-listening"
      }
    },
    {
      "id": "event-3",
      "url": "https://www.newsprint.com/companies/later/#event-3",
      "on": "2025-06-03",
      "date_precision": "day",
      "title": "Why Hashtags Are Trending",
      "summary": "AI-generated explanations for trending hashtags in Social Listening.",
      "kind": "Launch",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-later"
      },
      "source": {
        "name": "Releasebot (Later feed)",
        "url": "https://releasebot.io/updates/later/later-social-listening"
      }
    },
    {
      "id": "event-4",
      "url": "https://www.newsprint.com/companies/later/#event-4",
      "on": "2025-03-26",
      "date_precision": "day",
      "title": "Competitive Benchmarking V2",
      "summary": "Competitive Benchmarking V2: new navigation and up to five competitor lists for different brands.",
      "kind": "Launch",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-later"
      },
      "source": {
        "name": "Releasebot (Later feed)",
        "url": "https://releasebot.io/updates/later/later-social-listening"
      }
    }
  ]
}