# Later: what it sells, price and AI features

URL: https://www.newsprint.com/companies/later/
Covers: March 26, 2025 to June 4, 2026
Updated: 2026-11-11
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Later: what it sells, price and AI features", https://www.newsprint.com/companies/later/, updated 2026-11-11

> Later is on the social monitoring map. We record 4 dated launches and events for it. The latest is dated June 4, 2026.

Social scheduling and influencer platform. Its Scale plan adds Competitive Benchmarking (up to 20 competitors), Brand Mentions and Brand Health listening; separate influencer discovery product. Source: [later.com](https://later.com/).

## Facts

- Site: [later.com](https://later.com/)
- Founded: [2014](https://later.com/about/)
- Category: Social analytics
- Status: Active

## On the research maps

### [The social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-later)

Social scheduling and influencer platform. Its Scale plan adds Competitive Benchmarking (up to 20 competitors), Brand Mentions and Brand Health listening; separate influencer discovery product. Source: [later.com](https://later.com/).

- Category: Social analytics
- Price: Starter $18.75/mo, Growth $37.50/mo, Scale $82.50/mo billed yearly; benchmarking, mentions and brand health only on Scale.
- Platforms: TikTok and Instagram
- Scale: Established: a public parent, or a disclosed user or customer base (Owned by Mavrck (Summit Partners $135M, 2022); combined user base reported over 7 million.)
- Founded: [2014](https://later.com/about/)

Sources: [later.com](https://later.com/), [later.com](https://later.com/pricing/) and [later.com](https://later.com/about/).

## Launches and dated events, newest first

### See brand sentiment at a glance

Launch, June 4, 2026. Sentiment Pills summarise brand sentiment across multiple profiles.

Source: [Releasebot (Later feed)](https://releasebot.io/updates/later). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-later).

### Brand DNA v1 in Social Listening

Launch, Aug. 12, 2025. AI-generated analysis of a brand's Instagram presence with a competitor side-by-side view.

Source: [Releasebot (Later feed)](https://releasebot.io/updates/later/later-social-listening). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-later).

### Why Hashtags Are Trending

Launch, June 3, 2025. AI-generated explanations for trending hashtags in Social Listening.

Source: [Releasebot (Later feed)](https://releasebot.io/updates/later/later-social-listening). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-later).

### Competitive Benchmarking V2

Launch, March 26, 2025. Competitive Benchmarking V2: new navigation and up to five competitor lists for different brands.

Source: [Releasebot (Later feed)](https://releasebot.io/updates/later/later-social-listening). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-later).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology