# Lative: what it sells, price and AI features

URL: https://www.newsprint.com/companies/lative/
Covers: Nov. 14, 2025
Updated: 2026-11-11
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Lative: what it sells, price and AI features", https://www.newsprint.com/companies/lative/, updated 2026-11-11

> Lative is on the AI revenue operations software map. We record 1 dated launch or event for it. The latest is dated Nov. 14, 2025.

"Sales Planning Done Right." Lative sells quota planning, capacity planning and productivity insights on one platform that "continuously plans, monitors and optimises your revenue engine." CROs, revenue operations and finance teams buy it. The page does not mention territory planning. The AI is Lative's AI Planning Agents, Ask Lative and an AI GTM Analyst that writes executive narratives. Source: [lative.ai](https://lative.ai/).

## Facts

- Site: [lative.ai](https://lative.ai/)
- Founded: [2022](https://www.newsprint.com/research/revenue-operations-software/#co-lative)
- Category: Sales planning, quotas and territories
- Status: Active

## On the research maps

### [The AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-lative)

"Sales Planning Done Right." Lative sells quota planning, capacity planning and productivity insights on one platform that "continuously plans, monitors and optimises your revenue engine." CROs, revenue operations and finance teams buy it. The page does not mention territory planning. The AI is Lative's AI Planning Agents, Ask Lative and an AI GTM Analyst that writes executive narratives. Source: [lative.ai](https://lative.ai/).

- Category: Sales planning, quotas and territories
- Price: from $5,000 per year for up to 20 quota-bearing reps
- AI capabilities: Named agent, Assistant, Revenue analytics and Territory and quota modeling
- Scale: Funded challenger: institutional funding disclosed (Funding of $7.5 million disclosed in November 2025, co-led by Act Venture Capital and Senovo VC.)
- Founded: 2022

Sources: [lative.ai](https://lative.ai/), [lative.ai](https://lative.ai/pricing), [lative.ai](https://lative.ai/agentic-ai/), [irishtimes.com](https://www.irishtimes.com/business/2025/11/14/lative-raises-75m-in-funding-to-grow-ai-sales-planning-platform) and [pulse2.com](https://pulse2.com/lative-7-5-million-raised-to-advance-ai-driven-sales-planning-expansion).

## Launches and dated events, newest first

### Lative raises $7.5 million for AI sales planning

Funding round, Nov. 14, 2025. Lative raised $7.5 million, co-led by Act Venture Capital and Senovo VC, to develop its AI sales planning platform and expand go-to-market.

Source: [Irish Times](https://www.irishtimes.com/business/2025/11/14/lative-raises-75m-in-funding-to-grow-ai-sales-planning-platform). From [the AI revenue operations software map](https://www.newsprint.com/research/revenue-operations-software/#co-lative).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology