{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Launchmetrics: what it sells, price and AI features\", https://www.newsprint.com/companies/launchmetrics/, updated 2026-11-12",
  "updated_at": "2026-11-12",
  "url": "https://www.newsprint.com/companies/launchmetrics/",
  "markdown_url": "https://www.newsprint.com/companies/launchmetrics.md",
  "title": "Launchmetrics: what it sells, price and AI features",
  "opening_answer": "Launchmetrics is on 2 Newsprint research maps: the PR software map and the AI visibility map. We record 13 dated launches and events for it. The latest is dated September 2026.",
  "period": "July 2002 to September 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C031",
    "slug": "launchmetrics",
    "name": "Launchmetrics",
    "aliases": [
      "Augure",
      "Fashion GPS"
    ],
    "site": "https://www.launchmetrics.com/",
    "summary": null,
    "founded": 2006,
    "categories": [
      "measurement"
    ],
    "status": "active",
    "price_note": "published in euros: Starter from EUR 780 a month; Pro and Premium 'pricing on request'; Ultimate custom; AI Visibility priced via the contact form; sales-led, demo first",
    "update_channels": [
      {
        "kind": "changelog",
        "url": "https://www.launchmetrics.com/resources/product-news"
      },
      {
        "kind": "newsroom",
        "url": "https://www.launchmetrics.com/newsroom"
      },
      {
        "kind": "blog",
        "url": "https://www.launchmetrics.com/resources/blog"
      }
    ],
    "updated_at": "2026-10-20",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Measurement and reporting"
    ]
  },
  "confirmed_product_launches": 2,
  "dated_product_launches": 2,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 12,
  "launches": [
    {
      "id": "V008",
      "company": "launchmetrics",
      "product": null,
      "title": "Voices in Contacts",
      "summary": "A Voices data layer inside the Contacts tool to find, tag and compare media, influencers, celebrities and partners by MIV and reach.",
      "kind": "feature",
      "features": [
        "journalist-research"
      ],
      "tags": [],
      "categories": [
        "measurement"
      ],
      "tech": "ml",
      "stage": "ga",
      "announced_on": "2025-03-26",
      "available_on": "2025-03-26",
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.launchmetrics.com/newsroom/launchmetrics-introduces-voices-a-relationship-management-feature",
          "name": "Launchmetrics newsroom",
          "quote": "announces the launch of Voices, an advanced feature within its Contacts solution.",
          "retrieved_at": "2026-10-19"
        }
      ],
      "verification": {
        "status": "confirmed",
        "model": null,
        "checked_at": "2026-10-19",
        "content_hash": "97f19985b580ea9dfc5b33c0c632de37e53adba6dd3e071cea6903fa41a65b30"
      },
      "recorded_on": "2026-10-19",
      "issue": null,
      "supersedes": null,
      "updated_at": "2026-10-20",
      "skill_grade": null,
      "needs_paid_data": null,
      "install_url": null,
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      "people": [],
      "feature_urls": {
        "journalist-research": "https://www.newsprint.com/features/journalist-research/"
      },
      "url": "https://www.newsprint.com/companies/launchmetrics/#launch-V008",
      "issues": []
    },
    {
      "id": "E456",
      "company": "launchmetrics",
      "product": null,
      "title": "Lectra to buy the majority of Launchmetrics",
      "summary": "Lectra, a Euronext-listed industrial software group, announced a deal for about 50.3% of Launchmetrics for about $85M, with the rest to be bought in stages to 2030; Launchmetrics says it joined the Lectra family on 22 January 2024.",
      "kind": "acquisition",
      "features": [],
      "tags": [],
      "categories": [
        "measurement"
      ],
      "tech": null,
      "stage": null,
      "announced_on": "2024-01-09",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.lectra.com/sites/default/files/2024-01/pr-Launchmetrics-acquisition-en-01-9-2024.pdf",
          "name": "Lectra press release",
          "quote": null,
          "retrieved_at": null
        }
      ],
      "verification": {
        "status": "confirmed",
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        "checked_at": "2026-10-19",
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      },
      "recorded_on": "2026-10-19",
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      "feature_urls": {},
      "url": "https://www.newsprint.com/companies/launchmetrics/#launch-E456",
      "issues": []
    },
    {
      "id": "E455",
      "company": "launchmetrics",
      "product": null,
      "title": "Launchmetrics acquires DMR",
      "summary": "Launchmetrics announced the purchase of its largest competitor, DMR, and said it would then serve over 1,200 fashion, luxury and beauty brands.",
      "kind": "acquisition",
      "features": [],
      "tags": [],
      "categories": [
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      ],
      "tech": null,
      "stage": null,
      "announced_on": "2022-03-29",
      "available_on": null,
      "date_precision": "day",
      "sources": [
        {
          "url": "https://www.launchmetrics.com/newsroom/launchmetrics-acquires-dmr",
          "name": "Launchmetrics newsroom",
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        }
      ],
      "verification": {
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      },
      "recorded_on": "2026-10-19",
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      "url": "https://www.newsprint.com/companies/launchmetrics/#launch-E455",
      "issues": []
    },
    {
      "id": "E454",
      "company": "launchmetrics",
      "product": null,
      "title": "PARKLU acquired",
      "summary": "Launchmetrics bought PARKLU, an influencer analytics platform in China.",
      "kind": "acquisition",
      "features": [],
      "tags": [],
      "categories": [
        "measurement"
      ],
      "tech": null,
      "stage": null,
      "announced_on": "2020-11-01",
      "available_on": null,
      "date_precision": "month",
      "sources": [
        {
          "url": "https://www.launchmetrics.com/en/about",
          "name": "Launchmetrics about page",
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        }
      ],
      "verification": {
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      },
      "recorded_on": "2026-10-19",
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      "feature_urls": {},
      "url": "https://www.newsprint.com/companies/launchmetrics/#launch-E454",
      "issues": []
    },
    {
      "id": "E453",
      "company": "launchmetrics",
      "product": null,
      "title": "IMAXtree acquired",
      "summary": "Launchmetrics bought IMAXtree, a visual content creator and distributor for fashion and beauty; it now sells as Launchmetrics Spotlight.",
      "kind": "acquisition",
      "features": [],
      "tags": [],
      "categories": [
        "measurement"
      ],
      "tech": null,
      "stage": null,
      "announced_on": "2019-12-01",
      "available_on": null,
      "date_precision": "month",
      "sources": [
        {
          "url": "https://www.launchmetrics.com/en/about",
          "name": "Launchmetrics about page",
          "quote": null,
          "retrieved_at": null
        }
      ],
      "verification": {
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      },
      "recorded_on": "2026-10-19",
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      "updated_at": "2026-10-20",
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      "install_url": null,
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      "people": [],
      "feature_urls": {},
      "url": "https://www.newsprint.com/companies/launchmetrics/#launch-E453",
      "issues": []
    },
    {
      "id": "E452",
      "company": "launchmetrics",
      "product": null,
      "title": "Launchmetrics raises $50M",
      "summary": "Launchmetrics said it raised $50M to continue growing; press at the time named Bpifrance as lead investor.",
      "kind": "funding",
      "features": [],
      "tags": [],
      "categories": [
        "measurement"
      ],
      "tech": null,
      "stage": null,
      "announced_on": "2018-09-01",
      "available_on": null,
      "date_precision": "month",
      "sources": [
        {
          "url": "https://www.launchmetrics.com/en/about",
          "name": "Launchmetrics about page",
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      ],
      "verification": {
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      "url": "https://www.newsprint.com/companies/launchmetrics/#launch-E452",
      "issues": []
    },
    {
      "id": "E451",
      "company": "launchmetrics",
      "product": null,
      "title": "Style Coalition acquired",
      "summary": "Launchmetrics bought Style Coalition, an influencer relationship management company.",
      "kind": "acquisition",
      "features": [],
      "tags": [],
      "categories": [
        "measurement"
      ],
      "tech": null,
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      "announced_on": "2017-11-01",
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      "sources": [
        {
          "url": "https://www.launchmetrics.com/en/about",
          "name": "Launchmetrics about page",
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        }
      ],
      "verification": {
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      "feature_urls": {},
      "url": "https://www.newsprint.com/companies/launchmetrics/#launch-E451",
      "issues": []
    },
    {
      "id": "E450",
      "company": "launchmetrics",
      "product": null,
      "title": "Visual Box acquired",
      "summary": "Launchmetrics bought Visual Box, a media monitoring company founded in Italy in 2000, and launched its Discover monitoring product the same month.",
      "kind": "acquisition",
      "features": [],
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      "categories": [
        "measurement"
      ],
      "tech": null,
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      "announced_on": "2017-05-01",
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      "date_precision": "month",
      "sources": [
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          "name": "Launchmetrics about page",
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        }
      ],
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      "url": "https://www.newsprint.com/companies/launchmetrics/#launch-E450",
      "issues": []
    },
    {
      "id": "V007",
      "company": "launchmetrics",
      "product": null,
      "title": "Discover media monitoring launched",
      "summary": "Launchmetrics launched Discover, its monitoring product, with the Visual Box purchase.",
      "kind": "feature",
      "features": [
        "media-monitoring"
      ],
      "tags": [],
      "categories": [
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      ],
      "tech": "rules",
      "stage": "ga",
      "announced_on": "2017-05-01",
      "available_on": "2017-05-01",
      "date_precision": "month",
      "sources": [
        {
          "url": "https://www.tempocap.com/2017/05/31/launchmetrics-acquires-visual-box-launches-platform/",
          "name": "TempoCap",
          "quote": "Launchmetrics has acquired Visual Box and launched a new product, dubbed Discover.",
          "retrieved_at": "2026-10-19"
        }
      ],
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      "feature_urls": {
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      },
      "url": "https://www.newsprint.com/companies/launchmetrics/#launch-V007",
      "issues": []
    },
    {
      "id": "E449",
      "company": "launchmetrics",
      "product": null,
      "title": "Fashion GPS and Augure merge to form Launchmetrics",
      "summary": "Fashion GPS announced its merger with Augure to build a new entity, Launchmetrics, co-founded by Michael Jais and Eddie Mullon.",
      "kind": "founded",
      "features": [],
      "tags": [],
      "categories": [
        "measurement"
      ],
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      "announced_on": "2016-01-01",
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      "sources": [
        {
          "url": "https://www.launchmetrics.com/en/about",
          "name": "Launchmetrics about page",
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        }
      ],
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      "url": "https://www.newsprint.com/companies/launchmetrics/#launch-E449",
      "issues": []
    },
    {
      "id": "E448",
      "company": "launchmetrics",
      "product": null,
      "title": "Fashion GPS founded",
      "summary": "Fashion GPS, the sample, event and press software for fashion PR teams, was founded in New York in March 2006 by Eddie Mullon; it is the surviving lineage of today's platform.",
      "kind": "founded",
      "features": [],
      "tags": [],
      "categories": [
        "measurement"
      ],
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      "sources": [
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          "url": "https://www.launchmetrics.com/en/about",
          "name": "Launchmetrics about page",
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        }
      ],
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      "url": "https://www.newsprint.com/companies/launchmetrics/#launch-E448",
      "issues": []
    },
    {
      "id": "E447",
      "company": "launchmetrics",
      "product": null,
      "title": "Augure founded",
      "summary": "Launchmetrics' history lists Augure, an influencer marketing software company, as founded in July 2002 (by Michael Jais, per the 2026 anniversary release).",
      "kind": "founded",
      "features": [],
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      "categories": [
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      ],
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      "announced_on": "2002-07-01",
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          "name": "Launchmetrics about page",
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        }
      ],
      "verification": {
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        "checked_at": "2026-10-19",
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      },
      "recorded_on": "2026-10-19",
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    }
  ],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"Building Software and Data Insights to Connect Strategy With Execution.\" A Brand Performance Cloud for fashion, lifestyle and beauty brands and their PR agencies: PR Monitoring (Discover) across print, online and social in 200+ countries, with Media Impact Value (MIV) scoring, AI themes, Smart Tags and an Analyze Coverage summary; Contacts and email with a Voices database of media, influencers and celebrities; coverage reports; brand tracking against competitors; sample, event and digital showroom tools; and a weekly AI Visibility score across ChatGPT, Claude, Gemini and Perplexity. Majority-owned by Lectra since January 2024.",
    "source": {
      "name": "launchmetrics.com",
      "url": "https://www.launchmetrics.com/"
    },
    "from": "map"
  },
  "maps": [
    {
      "map": "ai-for-pr",
      "title": "The PR software map",
      "url": "https://www.newsprint.com/research/pr-software/#co-launchmetrics",
      "section": "companies",
      "name": "Launchmetrics",
      "site": "https://www.launchmetrics.com/",
      "category": "Measurement and reporting",
      "what": "\"Building Software and Data Insights to Connect Strategy With Execution.\" A Brand Performance Cloud for fashion, lifestyle and beauty brands and their PR agencies: PR Monitoring (Discover) across print, online and social in 200+ countries, with Media Impact Value (MIV) scoring, AI themes, Smart Tags and an Analyze Coverage summary; Contacts and email with a Voices database of media, influencers and celebrities; coverage reports; brand tracking against competitors; sample, event and digital showroom tools; and a weekly AI Visibility score across ChatGPT, Claude, Gemini and Perplexity. Majority-owned by Lectra since January 2024.",
      "what_source": {
        "name": "launchmetrics.com",
        "url": "https://www.launchmetrics.com/"
      },
      "price": "published in euros: Starter from EUR 780 a month; Pro and Premium 'pricing on request'; Ultimate custom; AI Visibility priced via the contact form; sales-led, demo first",
      "price_published": false,
      "capabilities": {
        "label": "Covers",
        "items": [
          "Discover",
          "Search",
          "Pitch",
          "Measure"
        ]
      },
      "scale_tier": 2,
      "scale": "Established: a public parent, or a disclosed user or customer base ('Over 1,700 brands & agencies worldwide use Launchmetrics technology' and a team of 450+ (about page); Lectra (Euronext-listed) bought about 50.3% in January 2024 for about $85M with 2023 revenue expected near $45M; raised $50M in September 2018 (company blog))",
      "founded": "2006",
      "founded_source": null,
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      "sources": [
        {
          "name": "launchmetrics.com",
          "url": "https://www.launchmetrics.com/"
        }
      ],
      "more_sources": 7,
      "cross_listed": false
    },
    {
      "map": "ai-visibility",
      "title": "The AI visibility map",
      "url": "https://www.newsprint.com/research/ai-visibility/#co-launchmetrics",
      "section": "companies",
      "name": "Launchmetrics",
      "site": "https://www.launchmetrics.com/",
      "category": "PR and monitoring",
      "what": "Brand performance software and services for fashion, lifestyle and beauty: print, online and social media monitoring with MIV scoring and AI tagging, contacts and email management with a Voices data layer, PR reports, brand tracking against competitors, AI visibility tracking, plus sample, event and digital showroom tools and data-expert reporting services.",
      "what_source": {
        "name": "launchmetrics.com",
        "url": "https://www.launchmetrics.com/"
      },
      "price": null,
      "price_published": false,
      "capabilities": {
        "label": "Capabilities",
        "items": [
          "Tracks answers",
          "Cited sources",
          "Content (partial)"
        ]
      },
      "scale_tier": null,
      "scale": null,
      "founded": "2006",
      "founded_source": {
        "name": "launchmetrics.com",
        "url": "https://www.launchmetrics.com/fashion-gps-background"
      },
      "fate": null,
      "sources": [
        {
          "name": "launchmetrics.com",
          "url": "https://www.launchmetrics.com/"
        },
        {
          "name": "launchmetrics.com",
          "url": "https://www.launchmetrics.com/fashion-gps-background"
        },
        {
          "name": "launchmetrics.com",
          "url": "https://www.launchmetrics.com/software/ai-visibility"
        },
        {
          "name": "linkedin.com",
          "url": "https://www.linkedin.com/posts/launchmetrics_aiv-ai-visibility-activity-7503435416675479552-6RH0"
        }
      ],
      "more_sources": 0,
      "cross_listed": true
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/launchmetrics/#event-1",
      "on": "2026-09-01",
      "date_precision": "month",
      "title": "Launchmetrics launched",
      "summary": null,
      "kind": "Launch",
      "from": {
        "name": "The AI visibility map",
        "url": "https://www.newsprint.com/research/ai-visibility/#co-launchmetrics"
      },
      "source": {
        "name": "linkedin.com",
        "url": "https://www.linkedin.com/posts/launchmetrics_aiv-ai-visibility-activity-7503435416675479552-6RH0"
      }
    },
    {
      "id": "launch-V008",
      "url": "https://www.newsprint.com/companies/launchmetrics/#launch-V008",
      "on": "2025-03-26",
      "date_precision": "day",
      "title": "Voices in Contacts",
      "summary": "A Voices data layer inside the Contacts tool to find, tag and compare media, influencers, celebrities and partners by MIV and reach.",
      "kind": "Product launch",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "Launchmetrics newsroom",
        "url": "https://www.launchmetrics.com/newsroom/launchmetrics-introduces-voices-a-relationship-management-feature"
      }
    },
    {
      "id": "launch-E456",
      "url": "https://www.newsprint.com/companies/launchmetrics/#launch-E456",
      "on": "2024-01-09",
      "date_precision": "day",
      "title": "Lectra to buy the majority of Launchmetrics",
      "summary": "Lectra, a Euronext-listed industrial software group, announced a deal for about 50.3% of Launchmetrics for about $85M, with the rest to be bought in stages to 2030; Launchmetrics says it joined the Lectra family on 22 January 2024.",
      "kind": "Acquisition",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "Lectra press release",
        "url": "https://www.lectra.com/sites/default/files/2024-01/pr-Launchmetrics-acquisition-en-01-9-2024.pdf"
      }
    },
    {
      "id": "launch-E455",
      "url": "https://www.newsprint.com/companies/launchmetrics/#launch-E455",
      "on": "2022-03-29",
      "date_precision": "day",
      "title": "Launchmetrics acquires DMR",
      "summary": "Launchmetrics announced the purchase of its largest competitor, DMR, and said it would then serve over 1,200 fashion, luxury and beauty brands.",
      "kind": "Acquisition",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "Launchmetrics newsroom",
        "url": "https://www.launchmetrics.com/newsroom/launchmetrics-acquires-dmr"
      }
    },
    {
      "id": "launch-E454",
      "url": "https://www.newsprint.com/companies/launchmetrics/#launch-E454",
      "on": "2020-11-01",
      "date_precision": "month",
      "title": "PARKLU acquired",
      "summary": "Launchmetrics bought PARKLU, an influencer analytics platform in China.",
      "kind": "Acquisition",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "Launchmetrics about page",
        "url": "https://www.launchmetrics.com/en/about"
      }
    },
    {
      "id": "launch-E453",
      "url": "https://www.newsprint.com/companies/launchmetrics/#launch-E453",
      "on": "2019-12-01",
      "date_precision": "month",
      "title": "IMAXtree acquired",
      "summary": "Launchmetrics bought IMAXtree, a visual content creator and distributor for fashion and beauty; it now sells as Launchmetrics Spotlight.",
      "kind": "Acquisition",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "Launchmetrics about page",
        "url": "https://www.launchmetrics.com/en/about"
      }
    },
    {
      "id": "launch-E452",
      "url": "https://www.newsprint.com/companies/launchmetrics/#launch-E452",
      "on": "2018-09-01",
      "date_precision": "month",
      "title": "Launchmetrics raises $50M",
      "summary": "Launchmetrics said it raised $50M to continue growing; press at the time named Bpifrance as lead investor.",
      "kind": "Funding round",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "Launchmetrics about page",
        "url": "https://www.launchmetrics.com/en/about"
      }
    },
    {
      "id": "launch-E451",
      "url": "https://www.newsprint.com/companies/launchmetrics/#launch-E451",
      "on": "2017-11-01",
      "date_precision": "month",
      "title": "Style Coalition acquired",
      "summary": "Launchmetrics bought Style Coalition, an influencer relationship management company.",
      "kind": "Acquisition",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "Launchmetrics about page",
        "url": "https://www.launchmetrics.com/en/about"
      }
    },
    {
      "id": "launch-V007",
      "url": "https://www.newsprint.com/companies/launchmetrics/#launch-V007",
      "on": "2017-05-01",
      "date_precision": "month",
      "title": "Discover media monitoring launched",
      "summary": "Launchmetrics launched Discover, its monitoring product, with the Visual Box purchase.",
      "kind": "Product launch",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "TempoCap",
        "url": "https://www.tempocap.com/2017/05/31/launchmetrics-acquires-visual-box-launches-platform/"
      }
    },
    {
      "id": "launch-E450",
      "url": "https://www.newsprint.com/companies/launchmetrics/#launch-E450",
      "on": "2017-05-01",
      "date_precision": "month",
      "title": "Visual Box acquired",
      "summary": "Launchmetrics bought Visual Box, a media monitoring company founded in Italy in 2000, and launched its Discover monitoring product the same month.",
      "kind": "Acquisition",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "Launchmetrics about page",
        "url": "https://www.launchmetrics.com/en/about"
      }
    },
    {
      "id": "launch-E449",
      "url": "https://www.newsprint.com/companies/launchmetrics/#launch-E449",
      "on": "2016-01-01",
      "date_precision": "month",
      "title": "Fashion GPS and Augure merge to form Launchmetrics",
      "summary": "Fashion GPS announced its merger with Augure to build a new entity, Launchmetrics, co-founded by Michael Jais and Eddie Mullon.",
      "kind": "Founded",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "Launchmetrics about page",
        "url": "https://www.launchmetrics.com/en/about"
      }
    },
    {
      "id": "launch-E448",
      "url": "https://www.newsprint.com/companies/launchmetrics/#launch-E448",
      "on": "2006-03-01",
      "date_precision": "month",
      "title": "Fashion GPS founded",
      "summary": "Fashion GPS, the sample, event and press software for fashion PR teams, was founded in New York in March 2006 by Eddie Mullon; it is the surviving lineage of today's platform.",
      "kind": "Founded",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "Launchmetrics about page",
        "url": "https://www.launchmetrics.com/en/about"
      }
    },
    {
      "id": "launch-E447",
      "url": "https://www.newsprint.com/companies/launchmetrics/#launch-E447",
      "on": "2002-07-01",
      "date_precision": "month",
      "title": "Augure founded",
      "summary": "Launchmetrics' history lists Augure, an influencer marketing software company, as founded in July 2002 (by Michael Jais, per the 2026 anniversary release).",
      "kind": "Founded",
      "from": {
        "name": "The launch record",
        "url": "https://www.newsprint.com/launches/"
      },
      "source": {
        "name": "Launchmetrics about page",
        "url": "https://www.launchmetrics.com/en/about"
      }
    }
  ]
}