# Launchmetrics: what it sells, price and AI features URL: https://www.newsprint.com/companies/launchmetrics/ Covers: July 2002 to September 2026 Updated: 2026-11-12 License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/ Cite as: Newsprint, "Launchmetrics: what it sells, price and AI features", https://www.newsprint.com/companies/launchmetrics/, updated 2026-11-12 > Launchmetrics is on 2 Newsprint research maps: the PR software map and the AI visibility map. We record 13 dated launches and events for it. The latest is dated September 2026. "Building Software and Data Insights to Connect Strategy With Execution." A Brand Performance Cloud for fashion, lifestyle and beauty brands and their PR agencies: PR Monitoring (Discover) across print, online and social in 200+ countries, with Media Impact Value (MIV) scoring, AI themes, Smart Tags and an Analyze Coverage summary; Contacts and email with a Voices database of media, influencers and celebrities; coverage reports; brand tracking against competitors; sample, event and digital showroom tools; and a weekly AI Visibility score across ChatGPT, Claude, Gemini and Perplexity. Majority-owned by Lectra since January 2024. Source: [launchmetrics.com](https://www.launchmetrics.com/). ## Facts - Site: [launchmetrics.com](https://www.launchmetrics.com/) - Founded: [2006](https://www.launchmetrics.com/fashion-gps-background) - Category: Measurement and reporting - Status: Active - Price: published in euros: Starter from EUR 780 a month; Pro and Premium 'pricing on request'; Ultimate custom; AI Visibility priced via the contact form; sales-led, demo first ## On the research maps ### [The PR software map](https://www.newsprint.com/research/pr-software/#co-launchmetrics) "Building Software and Data Insights to Connect Strategy With Execution." A Brand Performance Cloud for fashion, lifestyle and beauty brands and their PR agencies: PR Monitoring (Discover) across print, online and social in 200+ countries, with Media Impact Value (MIV) scoring, AI themes, Smart Tags and an Analyze Coverage summary; Contacts and email with a Voices database of media, influencers and celebrities; coverage reports; brand tracking against competitors; sample, event and digital showroom tools; and a weekly AI Visibility score across ChatGPT, Claude, Gemini and Perplexity. Majority-owned by Lectra since January 2024. Source: [launchmetrics.com](https://www.launchmetrics.com/). - Category: Measurement and reporting - Price: published in euros: Starter from EUR 780 a month; Pro and Premium 'pricing on request'; Ultimate custom; AI Visibility priced via the contact form; sales-led, demo first - Covers: Discover, Search, Pitch and Measure - Scale: Established: a public parent, or a disclosed user or customer base ('Over 1,700 brands & agencies worldwide use Launchmetrics technology' and a team of 450+ (about page); Lectra (Euronext-listed) bought about 50.3% in January 2024 for about $85M with 2023 revenue expected near $45M; raised $50M in September 2018 (company blog)) - Founded: 2006 Sources: [launchmetrics.com](https://www.launchmetrics.com/) and [7 more on the map](https://www.newsprint.com/research/pr-software/#co-launchmetrics). ### [The AI visibility map](https://www.newsprint.com/research/ai-visibility/#co-launchmetrics) Brand performance software and services for fashion, lifestyle and beauty: print, online and social media monitoring with MIV scoring and AI tagging, contacts and email management with a Voices data layer, PR reports, brand tracking against competitors, AI visibility tracking, plus sample, event and digital showroom tools and data-expert reporting services. Source: [launchmetrics.com](https://www.launchmetrics.com/). - Category: PR and monitoring - Capabilities: Tracks answers, Cited sources and Content (partial) - Founded: [2006](https://www.launchmetrics.com/fashion-gps-background) Sources: [launchmetrics.com](https://www.launchmetrics.com/), [launchmetrics.com](https://www.launchmetrics.com/fashion-gps-background), [launchmetrics.com](https://www.launchmetrics.com/software/ai-visibility) and [linkedin.com](https://www.linkedin.com/posts/launchmetrics_aiv-ai-visibility-activity-7503435416675479552-6RH0). ## Launches and dated events, newest first ### Launchmetrics launched Launch, September 2026. Source: [linkedin.com](https://www.linkedin.com/posts/launchmetrics_aiv-ai-visibility-activity-7503435416675479552-6RH0). From [the AI visibility map](https://www.newsprint.com/research/ai-visibility/#co-launchmetrics). ### Voices in Contacts Product launch, March 26, 2025. A Voices data layer inside the Contacts tool to find, tag and compare media, influencers, celebrities and partners by MIV and reach. Source: [Launchmetrics newsroom](https://www.launchmetrics.com/newsroom/launchmetrics-introduces-voices-a-relationship-management-feature). From [the launch record](https://www.newsprint.com/launches/). ### Lectra to buy the majority of Launchmetrics Acquisition, Jan. 9, 2024. Lectra, a Euronext-listed industrial software group, announced a deal for about 50.3% of Launchmetrics for about $85M, with the rest to be bought in stages to 2030; Launchmetrics says it joined the Lectra family on 22 January 2024. Source: [Lectra press release](https://www.lectra.com/sites/default/files/2024-01/pr-Launchmetrics-acquisition-en-01-9-2024.pdf). From [the launch record](https://www.newsprint.com/launches/). ### Launchmetrics acquires DMR Acquisition, March 29, 2022. Launchmetrics announced the purchase of its largest competitor, DMR, and said it would then serve over 1,200 fashion, luxury and beauty brands. Source: [Launchmetrics newsroom](https://www.launchmetrics.com/newsroom/launchmetrics-acquires-dmr). From [the launch record](https://www.newsprint.com/launches/). ### PARKLU acquired Acquisition, November 2020. Launchmetrics bought PARKLU, an influencer analytics platform in China. Source: [Launchmetrics about page](https://www.launchmetrics.com/en/about). From [the launch record](https://www.newsprint.com/launches/). ### IMAXtree acquired Acquisition, December 2019. Launchmetrics bought IMAXtree, a visual content creator and distributor for fashion and beauty; it now sells as Launchmetrics Spotlight. Source: [Launchmetrics about page](https://www.launchmetrics.com/en/about). From [the launch record](https://www.newsprint.com/launches/). ### Launchmetrics raises $50M Funding round, September 2018. Launchmetrics said it raised $50M to continue growing; press at the time named Bpifrance as lead investor. Source: [Launchmetrics about page](https://www.launchmetrics.com/en/about). From [the launch record](https://www.newsprint.com/launches/). ### Style Coalition acquired Acquisition, November 2017. Launchmetrics bought Style Coalition, an influencer relationship management company. Source: [Launchmetrics about page](https://www.launchmetrics.com/en/about). From [the launch record](https://www.newsprint.com/launches/). ### Discover media monitoring launched Product launch, May 2017. Launchmetrics launched Discover, its monitoring product, with the Visual Box purchase. Source: [TempoCap](https://www.tempocap.com/2017/05/31/launchmetrics-acquires-visual-box-launches-platform/). From [the launch record](https://www.newsprint.com/launches/). ### Visual Box acquired Acquisition, May 2017. Launchmetrics bought Visual Box, a media monitoring company founded in Italy in 2000, and launched its Discover monitoring product the same month. Source: [Launchmetrics about page](https://www.launchmetrics.com/en/about). From [the launch record](https://www.newsprint.com/launches/). ### Fashion GPS and Augure merge to form Launchmetrics Founded, January 2016. Fashion GPS announced its merger with Augure to build a new entity, Launchmetrics, co-founded by Michael Jais and Eddie Mullon. Source: [Launchmetrics about page](https://www.launchmetrics.com/en/about). From [the launch record](https://www.newsprint.com/launches/). ### Fashion GPS founded Founded, March 2006. Fashion GPS, the sample, event and press software for fashion PR teams, was founded in New York in March 2006 by Eddie Mullon; it is the surviving lineage of today's platform. Source: [Launchmetrics about page](https://www.launchmetrics.com/en/about). From [the launch record](https://www.newsprint.com/launches/). ### Augure founded Founded, July 2002. Launchmetrics' history lists Augure, an influencer marketing software company, as founded in July 2002 (by Michael Jais, per the 2026 anniversary release). Source: [Launchmetrics about page](https://www.launchmetrics.com/en/about). From [the launch record](https://www.newsprint.com/launches/). ## Methodology and corrections How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology