{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Metricool: what it sells, price and AI features\", https://www.newsprint.com/companies/metricool/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/metricool/",
  "markdown_url": "https://www.newsprint.com/companies/metricool.md",
  "title": "Metricool: what it sells, price and AI features",
  "opening_answer": "Metricool is on the social monitoring map. We record 1 dated launch or event for it. The latest is dated June 26, 2025.",
  "period": "June 26, 2025",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "C08WFVY",
    "slug": "metricool",
    "name": "Metricool",
    "aliases": [],
    "site": "https://metricool.com/",
    "summary": "Planning, analytics and ads reporting with a Competitors tool that tracks up to 100 public competitor accounts and an official MCP that exposes competitor posts and metrics to Claude/ChatGPT.",
    "founded": 2014,
    "categories": [
      "social-analytics"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "Social analytics"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "Planning, analytics and ads reporting with a Competitors tool that tracks up to 100 public competitor accounts and an official MCP that exposes competitor posts and metrics to Claude/ChatGPT.",
    "source": {
      "name": "metricool.com",
      "url": "https://metricool.com/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "social-monitoring",
      "title": "The social monitoring map",
      "url": "https://www.newsprint.com/research/social-monitoring/#co-metricool",
      "section": "companies",
      "name": "Metricool",
      "site": "https://metricool.com/",
      "category": "Social analytics",
      "what": "Planning, analytics and ads reporting with a Competitors tool that tracks up to 100 public competitor accounts and an official MCP that exposes competitor posts and metrics to Claude/ChatGPT.",
      "what_source": {
        "name": "metricool.com",
        "url": "https://metricool.com/"
      },
      "price": "Free (5 competitors); Starter from $20-25/mo; Advanced from $53-67/mo (up to 100 competitors, API); Custom. Page shows two price blocks (annual/monthly) unlabelled.",
      "price_published": true,
      "capabilities": {
        "label": "Platforms",
        "items": [
          "Instagram",
          "Facebook",
          "X",
          "YouTube",
          "Twitch"
        ]
      },
      "scale_tier": 2,
      "scale": "Established: a public parent, or a disclosed user or customer base (Site says 'Join over 4 million professionals who use Metricool'.)",
      "founded": "2014",
      "founded_source": {
        "name": "metricool.com",
        "url": "https://metricool.com/about-us/"
      },
      "fate": null,
      "sources": [
        {
          "name": "metricool.com",
          "url": "https://metricool.com/"
        },
        {
          "name": "metricool.com",
          "url": "https://metricool.com/pricing/"
        },
        {
          "name": "metricool.com",
          "url": "https://metricool.com/about-us/"
        }
      ],
      "more_sources": 0,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/metricool/#event-1",
      "on": "2025-06-26",
      "date_precision": "day",
      "title": "Metricool is among the first platforms to adopt Claude's Model Context Protocol",
      "summary": "MetriLAB AI links Metricool to Claude over MCP; Advanced users with Claude Pro; ChatGPT planned later.",
      "kind": "Launch",
      "from": {
        "name": "The social monitoring map",
        "url": "https://www.newsprint.com/research/social-monitoring/#co-metricool"
      },
      "source": {
        "name": "Metricool press release",
        "url": "https://metricool.com/press-release-metricool-launches-metrilab-ai/"
      }
    }
  ]
}