# Metricool: what it sells, price and AI features

URL: https://www.newsprint.com/companies/metricool/
Covers: June 26, 2025
Updated: 2026-11-11
License: CC BY 4.0, https://creativecommons.org/licenses/by/4.0/
Cite as: Newsprint, "Metricool: what it sells, price and AI features", https://www.newsprint.com/companies/metricool/, updated 2026-11-11

> Metricool is on the social monitoring map. We record 1 dated launch or event for it. The latest is dated June 26, 2025.

Planning, analytics and ads reporting with a Competitors tool that tracks up to 100 public competitor accounts and an official MCP that exposes competitor posts and metrics to Claude/ChatGPT. Source: [metricool.com](https://metricool.com/).

## Facts

- Site: [metricool.com](https://metricool.com/)
- Founded: [2014](https://metricool.com/about-us/)
- Category: Social analytics
- Status: Active

## On the research maps

### [The social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-metricool)

Planning, analytics and ads reporting with a Competitors tool that tracks up to 100 public competitor accounts and an official MCP that exposes competitor posts and metrics to Claude/ChatGPT. Source: [metricool.com](https://metricool.com/).

- Category: Social analytics
- Price: Free (5 competitors); Starter from $20-25/mo; Advanced from $53-67/mo (up to 100 competitors, API); Custom. Page shows two price blocks (annual/monthly) unlabelled.
- Platforms: Instagram, Facebook, X, YouTube and Twitch
- Scale: Established: a public parent, or a disclosed user or customer base (Site says 'Join over 4 million professionals who use Metricool'.)
- Founded: [2014](https://metricool.com/about-us/)

Sources: [metricool.com](https://metricool.com/), [metricool.com](https://metricool.com/pricing/) and [metricool.com](https://metricool.com/about-us/).

## Launches and dated events, newest first

### Metricool is among the first platforms to adopt Claude's Model Context Protocol

Launch, June 26, 2025. MetriLAB AI links Metricool to Claude over MCP; Advanced users with Claude Pro; ChatGPT planned later.

Source: [Metricool press release](https://metricool.com/press-release-metricool-launches-metrilab-ai/). From [the social monitoring map](https://www.newsprint.com/research/social-monitoring/#co-metricool).

## Methodology and corrections

How we track launches, and how to report an error: https://www.newsprint.com/updates/pr-software/#methodology