{
  "license": {
    "name": "CC BY 4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/"
  },
  "cite_as": "Newsprint, \"Momentum: what it sells, price and AI features\", https://www.newsprint.com/companies/momentum/, updated 2026-11-11",
  "updated_at": "2026-11-11",
  "url": "https://www.newsprint.com/companies/momentum/",
  "markdown_url": "https://www.newsprint.com/companies/momentum.md",
  "title": "Momentum: what it sells, price and AI features",
  "opening_answer": "Momentum is on the AI revenue operations software map. We record 2 dated launches and events for it. The latest is dated Feb. 25, 2026.",
  "period": "Feb. 18 to 25, 2026",
  "methodology_url": "https://www.newsprint.com/updates/pr-software/#methodology",
  "company": {
    "id": "CW5W5HG",
    "slug": "momentum",
    "name": "Momentum",
    "aliases": [],
    "site": "https://www.momentum.io/",
    "summary": "\"Your Revenue Engine Supercharged. First Call to Renewals.\" Momentum captures what buyers say on calls and turns it into structured CRM data, with fields such as text and dropdowns updated in real time. It routes deal risks and key moments to Slack, builds deal channels, and runs GTM workflows such as rep nudges and stage changes against exit criteria the team defines. Salesforce acquired Momentum in March 2026.",
    "founded": null,
    "categories": [
      "revops-ai"
    ],
    "status": "active",
    "price_note": null,
    "update_channels": [],
    "updated_at": "2026-11-11",
    "off_map": null,
    "merged_into": null,
    "category_names": [
      "RevOps AI agents"
    ]
  },
  "confirmed_product_launches": 0,
  "dated_product_launches": 0,
  "undated_launches": 0,
  "launches_data_url": "https://www.newsprint.com/data/launches.json",
  "count": 0,
  "launches": [],
  "launch_list": false,
  "indexed": true,
  "summary": {
    "text": "\"Your Revenue Engine Supercharged. First Call to Renewals.\" Momentum captures what buyers say on calls and turns it into structured CRM data, with fields such as text and dropdowns updated in real time. It routes deal risks and key moments to Slack, builds deal channels, and runs GTM workflows such as rep nudges and stage changes against exit criteria the team defines. Salesforce acquired Momentum in March 2026.",
    "source": {
      "name": "momentum.io",
      "url": "https://www.momentum.io/"
    },
    "from": "record"
  },
  "maps": [
    {
      "map": "revenue-operations-software",
      "title": "The AI revenue operations software map",
      "url": "https://www.newsprint.com/research/revenue-operations-software/#co-momentum",
      "section": "companies",
      "name": "Momentum",
      "site": "https://www.momentum.io/",
      "category": "RevOps AI agents",
      "what": "\"Your Revenue Engine Supercharged. First Call to Renewals.\" Momentum captures what buyers say on calls and turns it into structured CRM data, with fields such as text and dropdowns updated in real time. It routes deal risks and key moments to Slack, builds deal channels, and runs GTM workflows such as rep nudges and stage changes against exit criteria the team defines. Salesforce acquired Momentum in March 2026.",
      "what_source": {
        "name": "momentum.io",
        "url": "https://www.momentum.io/"
      },
      "price": "Business $69 per user per month, Transformation $99 per user per month; Enterprise custom",
      "price_published": false,
      "capabilities": {
        "label": "AI capabilities",
        "items": [
          "Named agent",
          "Activity capture and CRM updates",
          "Call and meeting analysis",
          "Assistant",
          "Deal inspection"
        ]
      },
      "scale_tier": 2,
      "scale": "Established: a public parent, or a disclosed customer base (Owned by Salesforce, a public company; Salesforce completed the acquisition on 2026-03-02.)",
      "founded": null,
      "founded_source": null,
      "fate": null,
      "sources": [
        {
          "name": "momentum.io",
          "url": "https://www.momentum.io/"
        },
        {
          "name": "momentum.io",
          "url": "https://www.momentum.io/pricing"
        },
        {
          "name": "momentum.io",
          "url": "https://www.momentum.io/about"
        },
        {
          "name": "momentum.io",
          "url": "https://www.momentum.io/blog"
        },
        {
          "name": "momentum.io",
          "url": "https://www.momentum.io/blog/salesforce-signs-definitive-agreement-to-acquire-momentum"
        },
        {
          "name": "momentum.io",
          "url": "https://www.momentum.io/blog/momentum-just-killed-the-recording-bot-heres-what-that-means-for-your-revenue-org"
        }
      ],
      "more_sources": 1,
      "cross_listed": false
    }
  ],
  "off_map_url": null,
  "timeline": [
    {
      "id": "event-1",
      "url": "https://www.newsprint.com/companies/momentum/#event-1",
      "on": "2026-02-25",
      "date_precision": "day",
      "title": "Momentum adds native Google Meet recording and Autopilot for Contacts",
      "summary": "Native Google Meet recording runs without a recording bot (beta). Autopilot for Contacts reads relationship details from sales calls and writes them to the Salesforce Contact object as structured data.",
      "kind": "Launch",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-momentum"
      },
      "source": {
        "name": "Vendor blog",
        "url": "https://www.momentum.io/blog/momentum-just-killed-the-recording-bot-heres-what-that-means-for-your-revenue-org"
      }
    },
    {
      "id": "event-2",
      "url": "https://www.newsprint.com/companies/momentum/#event-2",
      "on": "2026-02-18",
      "date_precision": "day",
      "title": "Salesforce signs agreement to acquire Momentum",
      "summary": "Salesforce said it would buy Momentum to bring conversation data from third-party video apps into Agentforce 360 and Slackbot. Salesforce's editor note says the acquisition closed on 2026-03-02.",
      "kind": "Acquisition",
      "from": {
        "name": "The AI revenue operations software map",
        "url": "https://www.newsprint.com/research/revenue-operations-software/#co-momentum"
      },
      "source": {
        "name": "Salesforce newsroom",
        "url": "https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-momentum/"
      }
    }
  ]
}